Hi! My name is Pradeep Verma, I am a Digital Entrepreneur, and you are hearing Digital Entrepreneurship Podcast Episode# 9.
Today, I am disclosing 3 Sales Formulas that Never Fail.
Formula# 1: Problem/Agitate/Solve:
These formulas work on any sales letter. Your sales letter can be video sales content, sales copy, web copy, or email.
First, present the specific problem your target audience is facing.
Second, agitate the problem, make the situation worse a lot worse.
And at last, present your product or the services in the form of the Solution.
If you remember the Harpic video ad, they show the germs and bacteria are enjoying the washroom with their family they are enjoying the party. Simultaneously they are shouting some germs are saying they will spread Typhoid, some are telling they will spread diarrhea. After that, suddenly, a woman entry takes place to clean the washroom from Harpic. They show Harpic is killing all the bacterias and germs.
In this video ad, germs are the problem; different diseases spread by germs are agitating the problems, and Harpic is the Solution.
This ad created fear in the people's eyes, and this ad compels people to accept Harpic for their washroom.
Formula#1 works very well for the cold audience. It works for a 20-page sales-letter, one-page letter, email, or mail.
Let's talk about Formula# 2:
Benefit, Benefit, and Benefit
It is a positive message; an individual can use this formula when focusing on the desires, not a problem. You talk about benefits, benefits, and benefits.
For example: knowingly or unknowingly, Property consultants use this formula. They share only benefits of the property, plot, or commercial property. If you are a property consultant, you can use this formula to get more sales.
It works very well with hot and warm traffic.
Formula#3: Before/After/Bridge
This formula uses NLP (Neurolinguistic Programming). NLP is the study of how language gets people to take action.
Here, talk about the way things are now. Typically, thereโs a problem, a question, a roadblock, or something in the way that makes your audience Unhappy.
For example, your audience is Sad due to Obesity.
Now, you know the problem. The problem already exists in the real world; you will need to show your target audiences the picture of their future result after n number of time duration. They should imagine and feel the change.
For example: Think about a man suffering from Obesity with a weight of 120 KG. Ask him to imagine how it would be if you look like a healthy and smart person with a weight of 65 KG.
Now, the picture of his future is clear in his mind. Once you have pointed to the image where they solved the problem, remove the roadblock by presenting your product as a bridge.
Your product can solve the problem of your prospect. Your product plays a very crucial role as a bridge. Realize your customer that your product fills the gap from where he is at the moment to where he wants to be.
The summary of the Podcast is
These 3 sales formulae work great
These formulas take people through a mental process that sets them up to buy.
Test each formula to find the one that works best with your audience.
