Thank you for tuning in to episode 10 of The CUInsight Network, with your host, Randy Smith, Co-founder of CUInsight.com. In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Cameron Madill, CEO and Co-owner of PixelSpoke. Cameron shares his journey through the credit union industry and the support he and his team offer to the community. We chat about website accessibility and things to consider when building a new digital experience for members.

We start the conversation by discussing ideas around transforming PixelSpoke’s business model to that of a cooperative, similar to credit unions. Cameron also shares the importance of digital social responsibility and how it will help credit unions improve their website marketing strategy. Cameron believes the integration of new technology has a positive impact on members and institutions. 

During our chat Cameron also explains what differentiates a credit union’s impact from other financial institutions. He shares his 3 C’s of cause marketing and what makes them work so well in this industry compared to others. Later, we talk about the methods his team uses to help credit unions identify the specific needs of members through their digital platform interaction and how to interpret the data. 

As we wrap up our conversation we learn what Cameron was like in high school and what his career choice would have been if he hadn’t discovered the credit union industry. In the rapid fire questions we found out the most exciting event Cameron experienced during the pandemic and who he thinks of when he hears the word “success.” Enjoy my conversation with Cameron Madill! 

Find the full show notes on cuinsight.com.

Connect with Cameron:
Cameron Madill, CEO and Co-owner of PixelSpoke
[email protected]
https://www.pixelspoke.com
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