In this masterclass course you will acquire the skills that will allow to manage a full e-commerce business from “how to structure a business plan for e-commerce” to manage an e-commerce team, from “designing a digital marketing strategy” to manage digital marketing campaign and Search Engine Optimization projects This is a comprehensive online course for …

Fashion Ecommerce Management online course Read More »

The post Fashion Ecommerce Management online course appeared first on Digital Fashion Academy.

When we talk about e-commerce platforms in the fashion industry we generally talk about Adobe Commerce, Salesforce commerce cloud (SFCC), Shopify and other platforms, but…

The post The top 10 e-commerce platforms for Fashion 2021 appeared first on Digital Fashion Academy.

Last updated on June 20th, 2021Before the Covid-19 pandemic, digital and ecommerce already represented the most important driver of growth for fashion and luxury brands.…

The post Fashion Ecommerce appeared first on Digital Fashion Academy.

This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their products and increase e-commerce sales. In order to do this you’ll need to have mission, vision and tone of voice of the brand already defined as you can see in …

Digital Marketing for Fashion and Luxury Read More »

The post Digital Marketing for Fashion and Luxury appeared first on Digital Fashion Academy.

The key goal of fashion marketing is brand positioning. All the activities that we do as fashion marketers such as digital advertising, photo shooting, product placement and many more, ultimately serve one purpose to control the perception of your brand in the eyes of your target segment of customers . In this course we’ll review …

Digital Marketing for Fashion E-commerce online course Read More »

The post Digital Marketing for Fashion E-commerce online course appeared first on Digital Fashion Academy.

What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …

Planning the implementation a Fashion eCommerce site Read More »

The post Planning the implementation a Fashion eCommerce site appeared first on Digital Fashion Academy.

Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is…

The post Fashion E-commerce Strategy appeared first on Digital Fashion Academy.

5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product Build brand awareness and visibility Measure the results with appropriate KPIs Continuous improvement and drive growth Fashion E-commerce setup overview To create a successful fashion ecommerce business you need to have a product to sell …

How to build a successful Fashion Ecommerce Read More »

The post How to build a successful Fashion Ecommerce appeared first on Digital Fashion Academy.

How to manage an ecommerce P&L and make it profitable In this lesson we analyse the revenue streams that can be generated through e-ecommerce and…

The post Ecommerce P&L – Revenue and Costs of E-commerce appeared first on Digital Fashion Academy.

The branding process zenodo.org According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a promise…

The post Brand DNA appeared first on Digital Fashion Academy.