Digital Horizons

Are you looking to generate more revenue while your business operates on autopilot? Then you'll want to join me and digital marketing expert Lauren as we unpack the game-changing benefits of automation. Utilizing platforms like Klaviyo, we dive into how to maximize your marketing strategy through A/B testing for email campaigns.

Switching gears, we focus on how your business can optimize automated email flows for a direct revenue boost. We share strategies such as creating dynamic coupons for abandoned cart emails, setting up a welcome flow with a discount incentive, and how crucial it is to capture customer emails at the beginning of their journey. An intriguing discussion on how these elements tie into the abandoned cart flow and the potential for increased customer conversion awaits you.

As we crescendo into our final segment, we investigate email automation from a lead generation perspective. We share how businesses can harness platforms like Google Ads to capture emails and engage potential customers. Moreover, we delve into SMS automation and the benefits of a fully integrated sales pipeline. The cherry on top? We discuss how to choose a software that fits your budget and meets your needs. So don't miss out on this insightful episode, packed with practical tips and actionable insights you can apply today.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Have you ever wondered how a simple idea could become a million-dollar e-commerce empire? Meet our guest for today's episode, Jez Hedger, an industry trailblazer and successful entrepreneur behind Bedzy and River City House & Home Co. Our fascinating conversation traces Jez's incredible journey from selling desks during the COVID pandemic to creating Bedzy, a niche-down store and hearing the exciting Shopify Cha-ching sound.

As the conversation deepens, Jez unveils the game-changing strategy he used to overcome the challenges and bask in the victories of his e-commerce journey. He provides invaluable advice for budding e-commerce entrepreneurs, all the way from taking the first step to investing in Shopify Plus. With his businesses averaging $1.3 million in monthly revenue, Jez's insights will inspire you to elevate your e-commerce game.

In our final segment, Jez gives us a glimpse into the world of digital advertising, sharing his experiences with payment platforms like PayPal and the issues that can arise. The power of diversifying advertising dollars and harnessing platforms like Pinterest and TikTok is also discussed. As we wrap up, Jez gives us some exciting hints about his future plans for expanding his e-commerce stores and offers practical advice on scaling an e-commerce business. Get ready to be blown away by Jez's remarkable e-commerce journey.

To learn more about Jez:
www.instagram.com/jezhedger

Tools discussed in the Show:
Chatbase: www.chatbase.io
Gorgias: www.gorgias.com
A2X: www.a2xaccounting.com
Urgency: apps.shopify.com/sales-countdown-timer-bar

Podcast Sponsor:
Walker Hill: www.walkerhill.com.au

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Ready to unlock the raw potential of TikTok as an advertising platform? Join us as we crack the code with Holly Wilson, a lead generation maestro who's been making waves on TikTok. We navigate the uncharted waters of TikTok ads, highlight the power of the TikTok pixel, and reveal how small businesses can leverage this platform to reach new audiences in innovative ways. 

Get ready to be inspired by Holly’s journey, as she conquers the challenges of being in front of the camera and squares off with the ever-evolving TikTok algorithm. You’ll hear her invaluable tips on collaborating with content creators, structuring budgets for campaigns, and the art of keeping ads fresh to prevent viewer fatigue. Plus, Holly doesn’t shy away from the harder topics - she shares how she handles negative comments and turns them around to her advantage. 

Finally, we get tactical and explore how to run a successful TikTok ad campaign. Holly spills the beans on setting up pixels, defining audiences, and using the TikTok instant form for lead capture. She gives us a peek into her world at Walker Hill Digital, imparting her wisdom on staying up-to-date with the latest trends in digital marketing. So whether you're a TikTok novice or a seasoned pro, this episode is packed with insights and tips that will help you harness the power of this dynamic platform. Tune in, and let's conquer TikTok together!

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

We're thrilled to welcome Steph McGrath, a mastermind in social strategy and currently reigning at Walker Hill Digital, to share her wealth of knowledge on optimizing your digital marketing for Black Friday. Listen in as Steph takes us along on her inspirational journey from a humble start as a personal assistant to now leading a team of social strategists. She offers a treasure trove of advice on how to maximize your ROI this holiday season, from finding the right content creators to the importance of micro-testing.

In the second half of our conversation, Steph uncovers the secret to successful Black Friday campaigns. She generously shares her expert insights into multi-channel campaigns, making the most of small budgets, and the benefits of extending sales. She also emphasizes the significance of preparing for sales early, last-chance orders, and Boxing Day discounts. If you're looking to make the most of your holiday marketing strategy, this episode is not to be missed. Tune in and get ready to elevate your business to new heights this holiday season and beyond.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous