🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Bobby Heard, COO of the American College of Emergency Physicians (ACEP), about their bold digital transformation — from delivering on-demand content through a fragmented LMS experience to a modern, personalized Netflix-style on-demand library known as ACEP Anytime.
Bobby shares:
- The specific challenges ACEP faced with digital education over the past few years
- Why exceptional content was being buried by poor UX and platform sprawl
- How internal alignment was built across staff, board, and physician leaders
- What made Evermed stand out — and why speed was the key to success
- Real metrics: 168+ minutes/month watch time, 35 NPS, 50% course completions
- The unexpected strategic momentum it created across ACEP
If you’re a medical association leader or digital education strategist, this is a must-watch blueprint for how to modernize fast — and get results.
Chapters
00:00 - Intro: Meet Bobby Heard, COO of ACEP
01:00 - ACEP's Starting Point: Fragmented Platforms and Disjointed Products
03:00 - Member Frustration and the Need for Seamless Experience
06:00 - The Daunting Task of Overhauling ACEP’s Digital Ecosystem
09:00 - Building Internal Alignment for Bold Change
11:00 - Bringing the Full Team to the Table: A Big Bang Strategy
14:00 - Overcoming Skepticism: Trust, Speed, and Buy-In
16:00 - From First Meeting to Launch: The 9-Month Journey
18:00 - Beyond Tech: Strategic, Revenue-Aligned Partnership
21:00 - Evermed's Role in Marketing, Messaging, and Engagement Strategy
24:00 - ACEP Anytime Launch: Results, NPS, Engagement Metrics
27:00 - The Shift to Short-Form, High-Value Medical Content
30:00 - Improving Content Capture and Unlocking Legacy Assets
33:00 - Creating Originals: ACEP Shorts and Editorial Innovation
35:00 - Advice for Associations: Say Yes, Take Risks, Go Faster
38:00 - Future Vision: Personalized CME, Certification & Smart Delivery
40:00 - Closing: Trust, Simplicity, and the Expectation to Engage
🔗 **Resources**
→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).
Learn more about Evermed: https://www.evermedtv.com
Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
About ACEP Anytime: https://www.anytime.acep.org/
