Digital Innovators Circle

In this episode of the Digital Innovator Circle, we sit down with Erica Flynn, Chief Learning and Engagement Officer at the American Society of Colon and Rectal Surgeons (ASCRS), to explore how a surgical society of 4,000 members transformed their content strategy and launched a Netflix-style digital library—ASCRS Ustream—in just 76 days.

Erica shares what it took to move from one-hour videos with poor replay rates to bite-sized, searchable, personalized learning experiences that surgeons actually use—resulting in an early NPS score of 95 and an average 37 minutes of engagement per user.

Erica shares:

• Why ASCRS needed to shift from hour-long webinars to microlearning, on-demand content
• How they consolidated 3 years of conference recordings into a single platform with CME
• What changed once content was searchable, chunked, and personalized
• Why they chose to bundle Ustream access with conference registration
• How ASCRS created a taxonomy of surgical topics to power content discovery
• Early results: 70% activation, 95 NPS, and dozens of users watching multiple sessions
• The key steps to getting board buy-in fast and launching before the next annual meeting
• Real lessons learned about metadata, SSO, and CME integration
• Why this was “the easiest implementation” Erica has ever led—and what surprised her

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Meet Erica Flynn and the mission of ASCRS
2. [01:00] How a CMSS conference presentation sparked a new vision
3. [02:00] The problem: hour-long videos, limited CME use, and fading value
4. [03:00] Member feedback: “Give us shorter pieces, and more of them”
5. [04:00] Why searchability and personalization became must-haves
6. [05:00] Previous efforts using keyword search platforms (and their limits)
7. [06:00] The tipping point: seeing underused conference content go to waste
8. [08:00] Why ASCRS started with 3 years of conference content—and what’s next
9. [10:00] Building the case: board approval, executive alignment, and prioritization
10. [12:00] Choosing bundling over subscription (for now)
11. [14:00] Launching in 76 days: what worked and what took the most time
12. [16:00] Lessons learned: metadata gaps, SSO, CME claims
13. [19:00] Why Erica calls this the smoothest implementation she’s done
14. [21:00] Younger members, work-life balance, and expectation of streaming UX
15. [25:00] Early results: 37 minutes avg. watch time, 70% activation, 95 NPS
16. [28:00] Advice to peers: build the case, get buy-in, and “just go for it”

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ASCRS UStream: https://ascrsustream.com/

In this episode of Digital Innovators Circle, Bozidar Jovicevic sits down with Brianna Schaefer, Director of Online Education and Accreditation at the North American Spine Society (NASS) — a global, multidisciplinary professional society of ~8,000 members spanning surgeons, physical therapists, researchers, and chiropractors.

Brianna shares how NASS had a content problem hiding in plain sight: hundreds of hours of high-quality conference recordings that 80% of attendees never watched — and a fragmented, hard-to-search platform that let valuable content die within 3 months of the annual meeting.

They unpack NASS's journey from a static video repository (MediaSite) to a Netflix-style engagement and monetization platform (NASS Anytime) — including Brianna's 3-year internal vision, the CEO catalyst moment at CMSS, and how they went from signed contract to live platform in under 90 days.

Early results discussed:

• 2X return on investment in the first 4 months
• ~2.5 hours of watch time per user per month (!)
• NPS score of 52 (40+ is considered excellent)
• Zero organic negative feedback from members since launch
• Subscription model with tiered pricing: $99 upsell for annual meeting attendees up to $849 standalone non-member access

Brianna also gives candid peer advice on what it actually takes to drive digital innovation inside a traditional association — from building internal alignment and navigating board approval, to why tagging taxonomy after 5 failed attempts finally worked, and why the annual meeting is your Netflix "new season" launch moment, not the finish line.

Timestamps

00:00 – Intro + Brianna's role at NASS and what makes it multidisciplinary  

01:50 – The content problem: fragmented systems, poor search, 80% unwatched  

04:05 – MediaSite as a repository vs. an engagement platform  

06:05 – The tagging problem: 5 attempts over a decade and why it kept failing  

09:30 – How content value drops off a cliff after 3 months — and what the data actually shows  

11:30 – Was the problem recognized internally? And what Brianna did about it  

12:50 – The internal slide deck: 3 years of vision before Evermed entered the picture  

18:10 – Why LMS and build-in-house both failed as solutions  

22:00 – The CEO moment at CMSS: how executive sponsorship unlocked everything  

23:30 – Board alignment + key opinion leaders as external validators  

25:30 – The 90-day launch: what almost broke it (SSO integration) and how it got solved  

28:00 – Content organization strategy: collections, tags, and multidisciplinary personalization  

31:00 – Monetization model: annual meeting as the Netflix "new season" catalyst  

33:20 – Pricing philosophy: why charging concert prices for pay-per-view doesn't work  

36:30 – 5-month results: ROI, watch time, NPS, and member feedback  

40:50 – What's next: growing the library, replicating the model across smaller events  

41:00 – Brianna's advice to peers: user experience, content organization, and starting intentional 

Resources mentioned

• North American Spine Society (NASS): nass.org
• CMSS (Council of Medical Specialty Societies)
• Platforms referenced: MediaSite, Netflix, HBO, Stranger Things (as subscription analogy)

If you're a medical association education leader sitting on hundreds of hours of conference content where 80%+ of it never gets watched — and you're trying to turn it into predictable non-dues revenue without rebuilding your entire tech stack — this episode is a practical roadmap from someone who spent 3 years trying to get there and finally did.

Host: Bozidar Jovicevic (Evermed) Guest: Briana Schaefer (NASS)

🔗 Resourc

In this episode of Digital Innovator Circle, Bozidar Jovicevic sits down with Vince Loffredo, Ed.D., Chief Learning Officer at the American Society of Anesthesiologists (ASA), President of the Alliance for Continuing Education in the Health Professions, and Vice Chair of ACCME.

Vince shares how ASA set a bold north star: become a video-first, mobile-first, 365-day learning organization—and why the annual meeting should be the kickoff of a year-round clinical conversation, not the end of it.

They unpack ASA’s shift to a Netflix/Disney+ style learning library (ASA+), what it takes to align a large association around a unified strategy, and the early performance signals that show traction—even starting with a “clean slate” content constraint.

Early results discussed:

• ~11 hours of watch time per user over ~5–6 months (≈ 2 hours per user per month)
• 9.2 videos watched per user (avg.)
• NPS 65 (based on early responses)
• 65% email open rate and ~3% click rate on weekly recommendations

Vince also gives candid peer advice on what blocks innovation most in associations—and how to navigate it: fear of change and finance, plus the need to “run two runways” during the transition from transactional, single-year on-demand sales to a relationship-based subscription model.

Timestamps

00:00 – Intro + why Vince is a leading voice in CME

03:00 – The core problem: disjointed experiences + “see you next year” model

05:10 – Why streaming habits matter (Netflix vs. Disney+ as a mental model)

09:55 – Executive alignment: why CEO buy-in is foundational

13:45 – Why annual meeting on-demand sales fade quickly—and what to do instead

16:55 – “Video-first” strategy: why video is the best base format

20:05 – Evermed-first, LMS second: designing a seamless learner ecosystem

23:20 – Launch execution: why 90-day delivery + weekly collaboration matters

27:55 – Mobile app pivot: what changed and why it matters

29:10 – Early engagement metrics: watch time, videos/user, NPS, email performance

31:15 – Content strategy: Originals, chunking into 10-minute episodes, weekly drops

33:05 – Advocacy content as a member value driver (and a traffic engine)

36:50 – Monetization: bridging from on-demand to subscription + expanding the library

41:55 – Vince’s advice to peers: understand the member + design for mobile-first

45:20 – The 2 biggest blockers: fear and finance—and “two runways” planning

48:40 – Board/CFO narrative: investment logic + path to net-neutral and growth

Resources mentioned

• ACCME (Accreditation Council for Continuing Medical Education)
• Alliance for Continuing Education in the Health Professions (ACEHP)
• Council of Medical Specialty Societies (CMSS) 
• Streaming analogies referenced: Netflix, Disney+, Apple TV+
  
  

If you’re a medical association leader trying to modernize education, increase year-round engagement, or transition from one-off product sales into a scalable subscription model, this is a practical blueprint—plus a reality check on what actually gets in the way.

Host: Bozidar Jovicevic (Evermed)

Guest: Vince Loffredo, Ed.D. (ASA)

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ACC Anywhere: https://start.accanywhere.acc.org/

In this episode of the Digital Innovator Circle, we sit down with Dr. Ami Bhatt, Chief Innovation Officer at the American College of Cardiology (ACC) and Chair of the FDA’s Digital Health Advisory Committee. With over two decades in cardiology and a deep background in digital health, Dr. Bhatt shares how the ACC is shaping the next generation of clinicians and driving large-scale transformation in care delivery through AI, telemedicine, and data-driven education.

Dr. Bhatt shares:

• Why ACC created a Chief Innovation Officer role 10 years ago—and how it evolved post-COVID
• How the ACC is training AI-enabled clinicians through education, infrastructure, and cross-team integration
• The three pillars of ACC’s innovation program: improving outcomes locally, enabling clinicians, and guiding tech companies
• Real-world examples of AI in action: voice-to-text documentation, ECG interpretation, and population screening
• Why transparency and outcomes matter more than explainability in modern AI
• How the ACC is embedding AI education across all clinical tracks—not siloing it
• What it takes to scale digital health innovations beyond academic centers
• The role of associations in delivering trusted, curated education in the age of misinformation
• Why ACC Anywhere (launched with Evermed) hit 30,000+ hours of use in Year 1—and where it’s going next

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Dr. Ami Bhatt and her dual role at ACC and the FDA
2. [01:00] Why ACC created a Chief Innovation Officer role over a decade ago
3. [03:00] The three focus areas: local outcomes, AI clinicians, industry education
4. [05:00] Real examples: voice-to-text, discharge translation, ECG AI detection
5. [07:00] The shift from explainability to transparency + outcomes
6. [09:00] Why not all AI use cases will scale—and how ACC helps decide
7. [11:00] Risks and downsides: dependence, bias, bad data, and blind trust
8. [13:00] The power of collaborative intelligence (AI + clinician)
9. [14:00] The unique responsibility of associations: curate, educate, connect
10. [16:00] Industry partnerships: how ACC supports scale and infrastructure
11. [18:00] Why population screening + early diagnosis is AI’s most likely win
12. [21:00] ACC’s embedded AI strategy: across tracks, specialties, and intensives
13. [23:00] How ACC Anywhere was born—and why 10 years of vision paid off
14. [24:00] Netflix-style learning: personalization, time-saving, short-form
15. [26:00] The future of education: finding knowledge gaps with AI
16. [28:00] Trust as the core currency of medical education in the AI era
17. [30:00] Why associations must return to their roots as trusted standard-setters

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ACC Anywhere: https://start.accanywhere.acc.org/

In this episode of the Digital Innovator Circle, we sit down with Mike Fraser, CEO of the College of American Pathologists (CAP), to explore how his organization, with 19,000 members, reimagined its digital education strategy—and launched CAP on Demand, a Netflix-style content library, in 108 days.

Mike shares how CAP approached this bold innovation as a member value initiative (not a direct monetization play), how they consolidated scattered content into one curated hub, and why he believes the future of medical associations lies in daily-use, AI-powered content platforms.

Mike shares:

• Why CAP chose to prioritize member value over monetization from day one
• How they launched CAP on Demand in just 108 days—without rebuilding their website
• The strategy behind curating vs. creating: “We’re in the business of trust”
• How CAP is evolving from vertical silos to cross-functional content strategy
• The powerful role of committees, journals, and subspecialty channels in driving engagement
• Why pathologists may soon start their day with CAP on Demand—like they do with YouTube or LinkedIn
• Creative ideas for the future: studio content, daily news, exclusive channels, and trainee showcases
• Advice to other execs: “This isn’t about CME. This is about relevance, trust, and becoming part of their daily life.”

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Mike Fraser and the College of American Pathologists (CAP)
2. [01:00] CAP’s unique structure: 19,000 members, 700 staff, global lab accreditation
3. [03:00] First contact at ASA: Why Mike was drawn to Evermed’s ACC case study
4. [04:00] The core goal: make membership more valuable—without nickel-and-diming
5. [06:00] What CAP wanted: engagement, simplicity, consolidation, personalization
6. [08:00] Why old content delivery models weren’t working
7. [09:00] From 70+ scientific committees to curated content channels
8. [12:00] Why associations must shift from content creation to content curation
9. [14:00] The 42 subspecialty societies—and a bold vision to unify them
10. [16:00] Was CAP already aware of the problem? (Yes—deeply.)
11. [17:00] The change process: new CEO + member pain = perfect timing
12. [20:00] Cutting across vertical silos to match end-user expectations
13. [22:00] The role of the ITLC: member-driven tech accountability
14. [24:00] Why CAP made CAP on Demand a membership benefit, not a paid product
15. [27:00] Younger members and the “mid-career drop-off” problem
16. [29:00] How CAP plans to engage new-in-practice pathologists with high-impact channels
17. [31:00] Creating a daily habit: what if CAP was part of your morning routine?
18. [34:00] Vision for exclusive content, Q&A, and asynchronous speaker access
19. [36:00] Creating vs. dumping: why slapping old video online won’t cut it
20. [38:00] Advice to others: rethink your team, strategy, and user expectations
21. [42:00] Why Evermed felt like a true partner—and what made the pilot low risk

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s team.

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About CAP On-Demand: https://ondemand.cap.org/

In this episode of the Digital Innovator Circle, we sit down with Kristy Conley, Senior Manager of Education and Meetings at the American Society of Colon and Rectal Surgeons (ASCRS). Kristy shares how a specialized society of 4,900 members launched a sleek, modern, AI-powered content platform—ASCRS Ustream—in less than 3 months, and how that’s transforming engagement, CME access, and digital strategy across the board.

Kristy shares:

• Why ASCRS knew it was time to shift from 60-minute videos to bite-sized, searchable content
• How they consolidated 3 years of meeting content into a modern, Netflix-style experience
• The surprising session that ranked #1 in views—but had low in-person attendance
• How they captured speaker bios and photos at scale using a simple form tweak
• The importance of launching while momentum is high, right after the annual meeting
• Real usage data: 30+ minutes per activated user and a highly impressive 93 NPS score
• How the platform changed internal workflows and sparked new monetization ideas
• “This is the first product launch where everything went better and easier than promised.”

👉 If you’re a medical association leader, this case study is a must-listen.

🕒 Chapters

1. [00:00] Intro: Meet Kristy Conley and ASCRS
2. [01:00] Annual meeting stats: 4,900 members, 2,300 attendees
3. [03:00] Why long-form CME content was underperforming
4. [04:30] The push for 20-minute microlearning
5. [06:00] Challenges with engagement, search, and younger members
6. [07:30] The turning point: seeing Evermed talk at CMSS
7. [08:00] A small staff, big ambition—and why implementation was still seamless
8. [10:00] Delivering content faster and smarter post-conference
9. [12:00] What stood out vs. other vendor launches (“surprisingly pleasant”)
10. [14:00] Metadata, experts, and content tagging: behind-the-scenes
11. [16:00] Speaker bios at scale: a form tweak that paid off
12. [17:30] CME process workarounds and future ideas
13. [18:30] Opening doors to monetization and sponsorship
14. [21:00] Launch reflections: “We were blown away”
15. [24:00] Email engine + weekly recommendations = retention engine
16. [25:00] The top-viewed session surprise—and what it means
17. [26:00] Bringing back 2023 & 2024 content = more value, more reuse
18. [28:00] Early results: 30+ min/user engagement, 93 NPS, 60% email CTR
19. [35:00] Advice to peers: “Clear expectations, staff buy-in, and this just works.”
20. [38:00] Timing your launch—and planning for seasonal dips
21. [40:00] What’s next for ASCRS Ustream

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales cal

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ASCRS UStream: https://ascrsustream.com/

🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Jill Brafford, Chief of Learning and Strategic Initiatives at the American Academy of Child and Adolescent Psychiatry (AACAP), about their bold digital leap — from decades of underused annual meeting recordings to launching a modern, Netflix-style on-demand library known as PsychStream.

Jill shares:

• Why AACAP’s conference recordings had strong revenue but minimal engagement (1% usage)
• How legacy formats (two-hour sessions, clunky UX) left valuable education on the shelf
• What changed internally post-COVID and why digital innovation became a priority
• How AACAP navigated board approval, IT constraints, and internal alignment to move fast
• The role of Evermed workshops, templates, and strategy in hitting a 122-day launch
• Real metrics: 1,125 videos uploaded, 87% usage (from 1%), 320 hours watched in 3 months
• Why PsychStream is now a strategic asset for both members and non-members

If you’re a medical association leader or digital education strategist, this case study is a must-listen for how to unlock engagement, non-dues revenue, and member value with existing content.

Chapters

00:00 - Intro: Meet Jill Brafford, Chief of Learning at AACAP

01:00 - AACAP’s Starting Point: Cassette Tapes to Digital Recordings

03:00 - Why Usage Stayed Flat Despite Strong Content

06:00 - The Post-COVID Pivot: Why Innovation Couldn’t Wait

09:00 - Board Approval, Internal Alignment, and IT Hurdles

13:00 - From First Email to “Yes”: The Serendipity of Timing

16:00 - Launching PsychStream: 122 Days, 1,125 Videos

19:00 - Evermed Workshops: Email, KPIs, and Revenue Strategy

22:00 - Early Results: 87% Usage and 320 Hours of Learning in 3 Months

25:00 - Group Purchases, Free Trials, and What’s Next

28:00 - Non-Member Reach: Extending Impact Beyond Psychiatrists

31:00 - Advice for Associations: Do the Homework, Then Move Fast

34:00 - Future Vision: CME, Short-Form Content, and New Revenue Models

37:00 - Closing Reflections: The Power of Engagement and Serendipity

🔗 Resources

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).

Learn more about Evermed: https://www.evermedtv.com

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About AACAP PsychStream: https://psychstream.aacap.org/

🎙️ In this episode of the Digital Innovators Circle Podcast, Evermed CEO Bozidar Jovicevic talks with Bobby Heard, COO of the American College of Emergency Physicians (ACEP), about their bold digital transformation — from delivering on-demand content through a fragmented LMS experience to a modern, personalized Netflix-style on-demand library known as ACEP Anytime.

Bobby shares:

• The specific challenges ACEP faced with digital education over the past few years
• Why exceptional content was being buried by poor UX and platform sprawl
• How internal alignment was built across staff, board, and physician leaders
• What made Evermed stand out — and why speed was the key to success
• Real metrics: 168+ minutes/month watch time, 35 NPS, 50% course completions
• The unexpected strategic momentum it created across ACEP

If you’re a medical association leader or digital education strategist, this is a must-watch blueprint for how to modernize fast — and get results.

Chapters

00:00 - Intro: Meet Bobby Heard, COO of ACEP  

01:00 - ACEP's Starting Point: Fragmented Platforms and Disjointed Products  

03:00 - Member Frustration and the Need for Seamless Experience  

06:00 - The Daunting Task of Overhauling ACEP’s Digital Ecosystem  

09:00 - Building Internal Alignment for Bold Change  

11:00 - Bringing the Full Team to the Table: A Big Bang Strategy  

14:00 - Overcoming Skepticism: Trust, Speed, and Buy-In  

16:00 - From First Meeting to Launch: The 9-Month Journey  

18:00 - Beyond Tech: Strategic, Revenue-Aligned Partnership  

21:00 - Evermed's Role in Marketing, Messaging, and Engagement Strategy  

24:00 - ACEP Anytime Launch: Results, NPS, Engagement Metrics  

27:00 - The Shift to Short-Form, High-Value Medical Content  

30:00 - Improving Content Capture and Unlocking Legacy Assets  

33:00 - Creating Originals: ACEP Shorts and Editorial Innovation  

35:00 - Advice for Associations: Say Yes, Take Risks, Go Faster  

38:00 - Future Vision: Personalized CME, Certification & Smart Delivery  

40:00 - Closing: Trust, Simplicity, and the Expectation to Engage

🔗 **Resources**

→ If you want to unlock engagement and revenue from your content, click here to request a 30-minute strategic consultation with Evermed’s co-founder (not a sales call).

Learn more about Evermed: https://www.evermedtv.com  

Connect with Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic

About ACEP Anytime: https://www.anytime.acep.org/

In this short trailer, host Bozidar Jovicevic, MD, MBA — CEO and Co-Founder of Evermed — introduces the Digital Innovators Circle podcast.

This show features real conversations with forward-thinking leaders at medical associations who have modernized education, driven year-round engagement, and generated new revenue — all without hiring new staff or building from scratch.

You’ll hear what actually worked, what didn’t, and how they made progress anyway. No fluff — just real results and real people.

Subscribe now — full episodes coming soon.