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Digital Marketing Babes
Digital Marketing Babes episodes
- Google Analytics Techy Terms - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.
Is there such thing as too much data? Maybe. Google Analytics is amazing for marketers, but it can be overwhelming. This week, Alice talks through some of the techy terms: what they are and when to be using them.Connect with us:
Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com7 min - “It's more than showing up & posting" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath.
We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
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This episode is about being strategic on social media , whether you're a small business or work for a large brand, every social account needs to have some form of strategic approach. Amber and Alice talk about categorising content, social media audits and KPI's.
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Connect with us:Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
TikTok | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com33 min - PASTA - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.
This week Amber talks to you about PASTA.
PASTA is a really effective marketing model that can help with your planning.
PASTA breaks down the process into bitesize chunks, which is great because it helps enhance how simple and effective this model can be.
What are you waiting for? Grab some pasta and listen to PASTA!Connect with us:
Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com4 min - “I love Nike, but I don't know why" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath.
We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
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This episode is a review of Nike.. we're assuming you know who we're talking about, right? Alice & Amber review Nike's social media, content marketing, email marketing and their overall branding. Whilst Nike have big marketing budget, $39 billion big, they're definitely not perfect.
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Connect with us:Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
TikTok | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com34 min - Digital Accessibility - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.
This week, Alice talks about the ways to make digital more accessible:- Are creators to thank for the rise of captions used on TikTok?
- Is Clubhouse chaotic?
- Can ALT text been good for accessibility and social SEO?
Connect with us:
Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com5 min - "The Little Moons hashtag had 150 million views" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath.
We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
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Do we all just follow the crowd?
In this episode, Alice and Amber discuss the concept of social proof, which has been a common marketing tool for years (yes, way before social media)! They discuss the hype over Little Moons as a result of TikTok and the secrecy of the Tesla subreddit.
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Connect with us:Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com18 min - Imposter Syndrome - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.
Recently, a listener reached out to talk about imposter syndrome, so Amber wanted to share her own personal tale of imposter syndrome, as well as helpful tips on how to recognise it, and overcome it.
Oddly enough, you're not alone in your feelings as an imposter; According to a 2020 review, 9%–82% of people experience impostor syndrome. The numbers may vary depending on who participates in a study, but wild, eh?Connect with us:
Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com9 min - “I don't think about AIDA" - The Digital Marketing Babes Podcast
Hosted by Amber Lovell & Alice Rath.
We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
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KPI? SOSTAC? AIDA?
Alice and Amber are passionate about making marketing accessible for everyone, so this week's episode is all about Marketing Jargon.
Alice and Amber explain the most common marketing terms, and discuss if marketers even think about them. Do you think about these terms in your marketing role? Let us know!
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Connect with us:Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com24 min - Confidence in meetings - The Digital Marketing Babes Podcast Snack Edition
Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.
This week, Alice shares her personal tips for how she's improved her confidence in the workplace, especially when it comes to presenting in meetings.Connect with us:
Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com6 min - “I'm selling my soul to Instagram" - The Digital Marketing Babes Podcast
About Digital Marketing Babes (DMB):
Hosted by Amber Lovell & Alice Rath.
We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.
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In this episode, Alice and Amber chat to Max Gregory, Social Media Manager, Content Creator & Founder of 98 Digital. This episode explores the gender divide in marketing, because women make up 75% of the professional marketing population in the UK? But twice as many men reach Director level.
Max talks about being a Freelance Social Media Manager and shares his insight on how we can stand out at marketers.
Connect with Max:
Instagram | @98Digital
Website | www.98digital.co.uk
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Connect with us:Instagram | @DigitalMarketingBabes
LinkedIn | @DigitalMarketingBabes
Website | www.digitalmarketingbabes.com45 min
About Digital Marketing Babes
From the publisher's feed
About Digital Marketing Babes (DMB): Hosted by Amber Lovell & Emily Hanson. We aim to engage, inspire and equip our listeners with the knowledge to break the mould and achieve what we all know…
they can... Which is absolutely anything they set their mind to. The podcast is focused on sharing what we've learned in our marketing careers - the good and the terrible.