Digital Marketing By Ganesh Kulariya

In Podcast:
Introduction to Digital and Online Marketing
How to Extend Traditional Business to Digital Marketing Business?
How is SEO Important For Companies In Digital Marketing?
How Does Search Engine Work?
Introduction of Google Algorithms
How does Search Engine Algorithm Work?

In Podcast:
On-Page Techniques
Title, Descriptions, Meta Robots, Site Accessibility, Keywords, Content Formatting, Links, Loading Speed, Robots.txt, Sitemap.xml, Sitemap.html,
Schema, Custom 404, W3C Validation, Google Analytics Setup, Google Search Console, Bing Webmaster

In Podcast:
Off-Page Techniques
- Profile Creation, Social Bookmarking, URL Shortner, Local Listings, Blog Commenting, Blogging, Forum, Directory, Blog Directory, Document, Image, Infographics, Web2.0, Guest Posting, Article, Video, Classified Submissions, Question and Answer, Search Engine Submission, Press Release, Podcast, Event, RSS Feed Submission

In Podcast:
Type of linking methods
- Exchange Link, Guest Posting, Automatically Generated Links, Private Blog Networks (PBNs), Articles & Commercial, Web-Directory Links, Forum & Blog Comments, Bookmark Sites

In Podcast:
Off-Page SEO
- Introduction, Factors, Importance, Current scenario or ratio, On-Page vs Off-Page, Build links

In Podcast:
Social Media Integration
- YouTube, Facebook, Twitter, Linkedin, Instagram
Local SEO

In Podcast:
Technical Points
- Favicon, Custom 404 Set Up, Language Tag, Avoid Inline CSS, Canonical tag
HTML Error validation check and put on the website, Excessive 301 Redirects, Non-www to www, Bread Crumb, XML Sitemap

In Podcast:
SEO Footprints or Operators

In Podcast:
Website Structure
- Web layout structure
- Codes used in Website
- Differences between dynamic and static sites?
- Header optimization
- Footer optimization
- Navigation
- Site Navigation & Breadcrumb
- HTML Sitemap
Website Loading Speed
- Desktop & Mobile Speed

In Podcast:
Links- Internal, External & Dead Links
Anchor Text Types
Branded Anchor, Generic Anchors, Naked Link Anchors, Image Anchors, Brand + Keyword Anchor, LSI Anchors, Partial-Match Anchors, Long Anchors, Exact Match Anchors