By this point in the course, you have explored Google Analytics through its demo account and practiced identifying key metrics within the platform. You now know where to find data related to traffic, user behavior, and conversion. The next essential ...

THEORETICAL RECAP Google Analytics (GA) is a free web analytics platform that collects and reports data about how users interact with a website. Before diving into the workshop, let's consolidate a few essential concepts. A metric in GA is a quantita...

Google Analytics is one of the most widely used web analytics tools in the world. It is a free platform provided by Google that allows you to collect, measure, and analyze data about the visitors of a website. For any digital marketing professional, ...

In the previous activities, you set up your working environment, learned how to organize your projects in Trello, and started building your marketing knowledge around key concepts like value propositions and Key Performance Indicators. The next natur...

THEORETICAL RECAP Before diving into the practical exercise, let's consolidate the essential concepts you need to carry out this workshop confidently. The marketing funnel is a model that represents the customer journey from first contact with a bran...

In digital marketing, making decisions without data is like navigating without a map. To evaluate the effectiveness of a campaign, a website, or any digital action, professionals rely on Key Performance Indicators — commonly called KPIs. These are me...

THEORETICAL RECAP A value proposition is a clear, concise statement that explains how your product or service solves a specific problem, what benefits it delivers, and why a target customer should choose it over any competing alternative. It is not a...

A value proposition is one of the most fundamental concepts in digital marketing. Before launching any campaign, creating a website, or running a paid advertisement, every digital marketing professional must be able to clearly define and articulate w...

Welcome to this final step of the introduction chapter. You have already covered a lot of ground: you discovered Google Workspace tools such as Drive, Docs, and Sheets, you organized your digital workspace, you set up a password manager to protect yo...

**Theoretical Recap** In any project management tool like Trello, labels and deadlines are two of the most powerful features for keeping a team — or a solo operator — organized, focused, and on track. A label is a color-coded tag you assign to a card...