This podcast episode by Byer Co discusses digital marketing strategies for Ambient Internet of Things (IoT) companies. It emphasizes the unique challenges and opportunities presented by this emerging technology, focusing on SEO, web design, content creation, and data analytics. The post highlights the importance of mobile optimization, social media engagement, and leveraging data to refine marketing campaigns. Byer Co. positions itself as a marketing agency specializing in Ambient IoT, showcasing its expertise and case studies. Finally, the post details the use of various cookies to enhance user experience and track website analytics.