#188: Pat sits down with Kyle Litz, Director of Digital Marketing at Ascedia.

Ascedia has a strong reputation for designing and developing award-winning sites. But they also have a strong digital marketing team that effectively targets hard-to-reach audiences.

In this pod they cover:

✅ The move toward first-party data as tracking gets harder

✅ The rise of AI-driven search experiences, where answers show up before clicks

✅ How Asedia targets specific audiences

✅ SEO v. AEO

✅ The metrics that actually matter

Connect with Pat here: [email protected]

Connect with Ascedia here: https://www.ascedia.com/contact

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.