#145 Terra Fletcher is a fractional CMO, author, and keynote speaker. Her marketing space is manufacturing. This episode works in two parts. 

The first, how Tara was able to leave her 9 to 5 job and start Fletcher Consulting. For those interested in leaving your current job in 2025 and forging your own path, Fletcher has got some great advice. 

The second half deals with marketing in the manufacturing space. Fletcher has worked with ten-plus companies going through major changes and looking for help with their marketing. 

Here’s what we cover: 

✅ What marketing in the manufacturing space looks like today

✅ Why marketing can be an accelerant for your business

✅ Her playbook for working with new companies 

✅ Thoughts on manufacturing websites 

✅ Getting early wins for clients 

Connect with Terra on LinkedIn here: https://www.linkedin.com/in/terralfletcher/

Go to her website: fletcherconsulting.com

Buy her book: Flex Your Marketing 

Connect with Pat at: [email protected] 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#144 Jonathan Baker is the head of M&A at Punctuation – the leading authority on positioning, reinventing, and selling firms in the creative and digital space. 

In this episode, we talk about the selling process. We cover: 

✅ How long does a typical sale take 

✅ How Jonathan and his team go about valuing an agency

✅ What owners need to do to prepare for the selling journey

✅ What type of agency typically is valued the highest 

✅ Why Punctuation is the right agency to partner with to sell your agency

After you have a listen and want to connect with Jonathan – reach out to him on here and get on their email list. 

Connect with Pat at: [email protected] 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement. 

In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a whole bunch more. 

You can connect with Abigail Connect here: https://www.linkedin.com/in/abigailcarlson/

Connect with Pat at: [email protected] 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn’t until 2016 that Clark took the plunge and decided to buy out an existing travel agency. 

Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin. 

This episode deals with how she overcame those challenges but it also explores what's it's like being a travel agent. 

Here's what you'll learn: 

✅ What a travel agent does 

✅ How they get paid 

✅ The steps Clark took to survive the COVID pandemic 

✅ Insights into the business world you won’t find in any book or classroom

✅ The tactics she uses to market her business

This is a great episode for those in travel and entrepreneurs. 

Connect with Lynn at the following: https://tljourneys.com/ or her email [email protected], or call 262.567.6658. 

If you’re interested in getting into the travel space to earn some additional dollars in a fun way, check out her website: https://travelindustry101.com/

Lynn’s agency is on all the major social channels just search tljourneys. 

Connect with Pat at: [email protected] 

Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#141 Ryan Chuckel is the founder of the specialty agency, Gunpowder. A hugely successful marketing and communications agency focused on the active lifestyle category. 

His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that’s about 112 in dog years.

In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder, and how he and the team got into the active lifestyle category. 

Chuckel goes into great detail about the fun and the challenges he encountered building his agency. 

This pod is great for entrepreneurs and for those doing a tour of duty in the agency space. 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanchuckel/

Connect with Pat at: [email protected] 

Looking for more pods on branding? Check out: Branding Insights with Morgan Burns

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions. 

Let’s be honest –  not the sexist vertical in the world. 

But the work Blank and his team have pulled off is impressive. 

In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge. 

It’s a rebrand…but it’s so much more. If you love to geek out on branding stories…you’ll love this one. 

Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/

Connect with Pat at: [email protected] 

Looking for more pods on branding? Check out: Branding Insights with Morgan Burns

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out. 

Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study. 

This custom research is designed to help marketing agencies better understand their clients, their prospects, and even their employees.

In this podcast, we go deep into the research findings. 

If you’re in the ad game you need to have a listen. 

Connect with Susan: Fun With Research, or on LinkedIn, or at Audience Audit. 

Want to take a look at the years of research go here: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/

Connect with Pat at: [email protected] 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#138 You want some red meat on marketing in the B2B space? We got it!

Meg Watt joins the podcast to talk about her role at AlarMax. 

For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S. 

It doesn’t get more hardcore B2B, does it?

Here’s just some of what we cover in this episode:

✅ How she scored early wins and gained traction at AlarMax

✅ The importance of changing plans 

✅ The role of the website and how she organized the site

✅ Her approach to building trust inside and outside of the organization

Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz

Connect with Pat at: [email protected] 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing. 

He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space. 

What they are doing at MPE is impressive and is so needed!

As the U.S. ages, it's critical to maintain the quality of care and affordable costs for healthcare. And MPE is helping by getting more devices into the market faster and cheaper. 

In this episode, you learn: 

✅ What MPE does  

✅ The process they go through to bring a medical device to market

✅ The importance of vertical integration and speed to market

✅ The state of manufacturing here in Wisconsin 

✅ Kohl's take on the importance of marketing 

To learn more or to connect with MPE, Inc. go to: https://mpe-inc.com/

Connect with Pat, here: [email protected]

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at the full lineup.

#136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss:

✅ How he started Avion Technology

✅ The current landscape for digital agencies 

✅ Their Product Incubation work 

✅ How he goes about networking 

✅ How they are using AI in their day-to-day

✅ How Chet divides up his day to stay productive and on top of trends 

Connect with Chet at: https://www.linkedin.com/in/chet-tambe-8b6637162/

Or to learn more about Avion Technology go here: https://www.aviontechnology.net/

Connect with Pat, here: [email protected]

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.