#177: Oh this is a good one. This episode dives into the reinvention of sports marketing. Fame Sport is on a mission to drag sports partnerships out of 2010 and into the data-driven, story-first era. And Pat sits down with two of the people making that happen: Lynne Robertson and Patrick Campion.

Here a just a few of the key themes & takeaways:

• Audience First, Not Team First: Too many brands lead with "I want to partner with the Brewers." Fame Sport flips it—start with who you want to reach. The right audience might be rodeo fans, WNBA followers, or college athletes, not just pro teams.

• Sports Marketing ≠ Logo Placement: The old playbook of impressions and signage is dead. The new model blends storytelling, data, and digital media to drive consideration and conversion, not just awareness.

• Brands & Teams Both Need Help: Half of Fame Sport's work now comes from helping teams and leagues modernize their own marketing and data strategies, not just brands.

• Massive Growth Ahead: Despite flat overall marketing budgets, CMOs plan to increase sports marketing spend by 40%, with 28% entering the space for the first time—even though 76% admit they can't measure ROI. Big opportunity, big confusion.

Connect with Lynne here: https://www.linkedin.com/in/lynnerobertson/

Connect with Patrick here: https://www.linkedin.com/in/patrick-campion-fs/

Want more info on Fame Sport go here: https://famesportco.com/

Connect with Pat here: [email protected]

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.