#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model. 

In this episode, Pat and Gini discuss: 

✅ The state of PR in 2024

✅ The PESO™ model

✅ Running an agency

✅ How she goes about creating so much great content

Connect with Gini here: https://www.linkedin.com/in/ginidietrich/

Connect with Pat, here: [email protected]

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

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#132 David Aldridge is the VP of Marketing for Visit Virginia’s Blue Ridge. David is also a return guest, check out episode 37. 

In this episode, David and Pat talk about: 

✅ The state of destination marketing post-pandemic at VVBR. 

✅ What are the current challenges facing destination marketers.

✅ What channels are working. What’s not.

✅ How AI is reshaping marketing at VVBR.

Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/

Connect with Pat, here: [email protected]

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

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#131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story. 

Seems pretty cool, right – especially during a presidential election year. 

Oh yeah, and Alex is 18 years old!

Join, Pat as he sits down with Alex to talk about: 

✅ How this product works

✅ How Alex came up with the idea 

✅ And how he is marketing Sourcer, AI 

Connect with Pat, here: [email protected]

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

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#130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today. 

In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio.

Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early ‘90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven. 

He talks about the early years of the World Wide Web – what that was like. The ups and the downs. 

Pat and Michael also dig into AI and the impact it will have – especially in the marketing community.

Get this episode in your ears as soon as you can! You’ll love it. 

Connect with Pat, here: [email protected]

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Michael’s Pint: Miller Lite

Pat’s Pint: Miller High Life

#129 For those who depend on bringing new clients to your business (and let’s face it most of you listening to this pod do…) this is the episode for you. 

Pat goes deep with Tom Martin. 

Who is Tom and why should you even care? 

Tom is a first-rate ad man. He has worked in shops. He has even run his own. 

Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024. 

But to put Tom in just a new business box…is not the full story. Tom is also:

A prolific writer. 

A content creator. 

A business owner. 

An in-demand speaker. 

Oh yeah, and a nice guy!

This is a two-pint episode. The first--just for fun. The second to take notes. 

Reach out to Tom here or here.

And if you want to connect with Pat, reach out to him at: [email protected]

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Tom’s Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through.

Pat’s Pint: Summer Shandy

#128 Pat sits down with his friend, Bill Wagner. 

Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies. 

While CEO Bill was responsible for growing the company and then selling it. In this episode you’ll learn:  

✅ How he started in marketing

✅ How he was able to make the leap from CMO to CEO

✅ Bill's take on having the CEO title 

✅ His approach to marketing as the top dog in the company

✅ Plus, his experience in trying to sell a company

And bunches more. Grab a pint of your favorite beverage and enjoy the pod. 

You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/

And if you want to connect with Pat, reach out to him here at: [email protected]

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Bill’s Pint: Mikerphone Brewing, Audio Dynamite

Pat's Pint: Lakefront Brewing, Riverwest Stein, NA

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn. 

Purple Unicorn is a respected branding agency that provides: 

✅ Brand Development 

✅ Brand Activation 

✅ Brand Growth

And in this episode we cover 

✅  How Morgan got into marketing with a degree in Spanish and Film 

✅  Why she made the jump and started her agency

✅  Why brand is the focus for every piece of your organization

✅  Key questions that need to be answered to build your brand 

✅  How she is using AI in her work (super interesting)

✅  How she knows when she crushes a project 

If branding is your jam…then spend some time listening to Morgan. 

Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/

Or head on over to Purple Unicorn: https://purpleunicorn.agency/

If you want to connect with Pat, reach out to him here at: [email protected]

And if you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm. 

FullSurge has done work with some of the biggest brands on the planet. 

• Deloitte

• The Home Depot

• US Cellular

• Abbott

• GE

And that’s just some of the brands!

Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.

This book is a gem. 

Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends. 

In this episode Pat and Mitch cover: 

✅  How branding has changed 

✅  The role of Gen Z and what marketers need to know to connect and engage with them

✅  The impact of AI on marketing and how CMOs view AI 

✅  The rise of influencer marketing and the importance of this channel in the future

You want to know where the puck is going...listen to this episode and then read the book!

Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect

Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/

Connect with Pat at: [email protected]

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes?

The answer is no…there isn’t!

And that’s just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA). 

She helps put pets in homes! 🩷🩷🩷

A bit about the association. 

-> It has been around since 1972

-> They just moved into a new facility 

-> At full capacity they can hold over 200 animals. ~41 dogs, and ~100, plus foster animals

-> There are 12 paid staff members and about 450 active volunteers!!

Addie has her hands full between the marketing and the development (fundraising) for ECCHA. She is a team of one. 

In this episode, we find out how she does it all. The tactics she uses. Events that are working for the association. Plus, the channel that has been killing it for fundraising!

Plus, plus Addie has a great story involving a 100-plus-pound Sulcata tortoise named, Tiny Admiral! You don’t want to miss that one!

✅ Connect with Addie here: https://www.chasinghoneyconsulting.com/

✅ Looking to adopt a pet. Reach out to the ECCHA here: https://eccha.org/adopt/

✅ Connect with Pat at: [email protected]

🍺 Addie’s Pint: Leinenkugel’s Summer Shandy

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn’t for those fresh out of school. 

This episode puts the focus on the group of marketers ages 45+ looking for their next gig. 

This group has been heads down in their job for the past 15-plus years. They’ve been busy raising their family. And suddenly they need to look for something new. 

It’s tough. 

The struggle is real. 

And sadly, many are not equipped to deal with the change. 

Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us. 

She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along. 

If you are looking or you know someone looking for work, get this pod in their hands. 

And subscribe to the Big Shoes Network newsletter right here: 

Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/

✅ Connect with Pat at: [email protected]

🍺 Martha’s Pint: Kopps 

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.