Digital Marketing For Women Entrepreneurs

Meet Dr. Rani : Over 30 years experience across a range of industry sectors that include Big4 Firm, Software IT, Engineering Design Services, Pharma, Telecom infrastructure. She has worked with large Indian multinational group companies with global repute. She has headed the position as Global HR Head & Organisation Development with a presence in US, Europe, China, and been on Executive Committee of the leadership team.

Recently her post got viral on LinkedIn. Understand 'why' and 'how' in her conversation.

1. Know your platforms to distribute content

2. Create engaging content

3. Manage conversions – From leads to your customers

4. Optimise your content

5. Invest in paid media

6. Leverage Mobile users

7. Use data for improving your digital presences

1. Understand your business

2. Your solutions

3. Understand the platform

4. After understanding the platform you need to understand your customers

5. Get your address

6. Have a strong Digital Marketing strategy

7. Content Calendar

8. Building repo

1. Build a Website

2. Create your Social Media accounts professionally

3. Create a funnel experience for your customers

4. Invest in systems so it can take care of your work partially

5. Invest in Paid Marketing so you get wider audiences

6. Have a closer look at analytics in order to perform better on Social Media