The key to maximizing your brand reach isn't by spending more money on advertising. It's about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here's how to do it. Listen in.

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This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in.

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In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges.

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Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram.

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Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and yield double ROI for you digital marketing campaign.

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While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today's episode we discuss the 4 must haves for building landing pages that convert. Tune in.

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Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in.

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Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in.

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The changes Google made in 2017 to its AdWords platform to allow marketers to leverage Search History against video creative is not only a game changer, but it is a sneaky strategy to take advantage of underpriced attention. Why pay $2 per click for a popular keyword when you can get the same search term with Pre-Roll video as for .06 cents?

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Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part five, we will discuss the Advocacy section. Tune in.

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