Ever wondered how or why people click on links they shouldn't? In this episode, we take a deep dive into digital manipulation versus authentic social inspiration. Target audience obsession is the key to unlocking true brand loyalty. Tune in to learn more.

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In 2020, brands will be faced with new challenges when trying to connect with new prospects as the old marketing tactics are not working. So how can your brand overcome these challenges? Tune in to learn more.

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In the last 12 months, we have seen a 50% increase in homes equipped with at least one smart device representing $300M in sales. By 2023, this number will sky rocket to $6B. As a result, digital marketing strategies of the past 10 years will be come obsolete. Please tune in to this important episode! Unless you are closing your business in the next 6 to 8 years.

Many companies find themselves rushing to tie a bow on 2019, while others juggle those challenges and dig down deep to plan for 2020. The incredible data to be mined in Google Analytics provides business insight from website visitors helping your company form data-driven decisions for content and digital marketing campaigns in 2020. So where to start? Tune in.

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Brands like Doritos, Ashley HomeStores, Unilever, Wendy's and Nestle's have unwrapped the perfect gift to help growth their digital reach. These brands have a jumpstart on the competition. So how can you get on the inside track? Tune in to learn more.

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Just like an FBI profiler, marketing professionals need to be able to create a target audience persona (profile) of who they want to reach in order to reach them "before" they begin the purchase cycle. In this episode, we discuss seven simple steps of how to do just that. Tune in.

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Over the past 18 months we have seen a huge shift away from linear TV single creative intended for mass appeal. Successful marketers have learned the massive advantage of segmentation in their campaign creative. This will reach maturity in 2020 as "micro-campaigns." So what are the essentials of executing highly successful micro-campaigns? Tune in.

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Pantone the color experts recently released the color of the year. In this episode we discuss that announcement along with how color impacts your marketing efforts. There are both positive and negative and emotions associated with various colors so let's dive in. Tune in.

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With more than 700,000 podcasters reported in 2018, we are seeing a massive amount of original audio content being published. Americans continue to consume content based on personal preference rather than relying on traditional media outlets. So how can brands connect with the best podcasters to reach their target audience? Tune in to learn more.

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Take a dive into the insights and trends behind the $9 billion dollars spent between Black Friday and Cyber Monday for 2019. Without a doubt, Americans love to play indoor and outdoors, consume media content and cook and eat. Plus, a bonus on how to hack Elfster as a great business development tool. Tune in.

For more digital marketing strategies and tactics, visit https://rboa.com/blog