Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii’s largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.

A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.

Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.

Connect with Anna Covert:
LinkedIn
Instagram
Websites: Covert Communication & Anna Covert

Get Anna’s book: The Covert Code – Mastering the Art of Digital Marketing HERE.

KeyTakeaways:
Anna Covert's Journey into Digital Marketing
Authenticity in Digital Marketing
Targeting the Right Audience
Trust and Smart Bidding Practices
Dealing with Digital Marketing Fraud
Search Marketing Insights
Influence of Remarketing in Digital Marketing Success
Social Media Marketing: Organic vs Paid
Common Client Concerns in Digital Marketing

Chapters:
00:00 - Introduction
02:11 - "Power Lounge: Digital Marketing Insights"
05:30 - "Together Marketing Rescue Podcast"
15:28 - Ecological Impact of Digital Advertising
20:57 - Understanding Conversions and Value
26:20 - Managing Marketing Bids Efficiently
30:09 - Google's Financial Struggles Explained
35:26 - Ad Targeting via Finger ID Mapping
39:57 - The Need for Marketing Education
43:49 - Questioning Digital Advertising Effectiveness
48:24 - "From SunPower Client to Direct Partnership"
53:20 - Navigating Digital Media's Complexities
58:53 - "Pay to Play Marketing"
01:03:01 - Outro

Quotes:
"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn

"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna Covert

Connect with the host Amy Vaughan:
LinkedIn
Power Lounge Podcast
Learn more about Together Digital and consider joining the movement by visiting togetherindigital.com.

Support the show