Together Digital Power Lounge, Women in Digital with Power to Share

Welcome to The Power Lounge! Today, dive into artificial intelligence in marketing with guest Pam Didner, a B2B consultant and author. Explore how companies like Google and Amazon use AI for recommendation engines and search optimization. Learn about generative AI tools like ChatGPT in creative fields such as copywriting. Pam shares insights on optimizing AI prompts for marketing, blending AI with human expertise. Discover the potential of AI agents in automating tasks, focusing on data quality and analyzing data for insights. Whether you're an AI enthusiast or a marketer, this episode offers practical insights for navigating AI and marketing.

Connect with Pam:

Guest LinkedIn: https://www.linkedin.com/in/pamdidner/

Guest Instagram: Instagram (@pam_didner)

Guest Website: Pam Didner B2B Speaker and Consultant

Episode Timestamps:

00:00 - Introduction

00:52 - Skill and Gift Exploration for Success

10:05 - Navigating Digital Tech: Pros and Cons

15:43 - Task Efficiency: AI Agents for Automation

18:51 - Empowering Education: Women and AI Knowledge

22:34 - Crafting Headlines: Unveiling Essentials

29:31 - Controversial OpenAI Public Offering

32:23 - Vision of Tomorrow: Easing Today's Turmoil

38:31 - Data for Enhanced Customer Engagement

46:31 - Tailored Communication with Targeted Audiences

52:08 - Human Touch: AI and Experienced Marketers

53:59 - CrewAI: Enhancing Tech Company Functions

01:02:40 - Outro

Quote of the Episode:

"Combine human creativity with AI precision for effective email subject lines."- Pam Didner

"Avoid generic prompts; place it in the right context for meaningful impact."  - Pam Didner

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Welcome to a new episode of The Power Lounge! I'm Amy Vaughn, Chief Empowerment Officer at Together Digital. Today, we're discussing workplace motivation and mental health with Kelly McCollum, founder of STAY and an expert in employee engagement. We'll cover issues like burnout recognition, building trust with employees, and changes in career expectations due to platforms like LinkedIn. Kelly will share insights on intrinsic motivation, using AI for career growth, and maintaining work-life balance. We'll also explore strategies for leaders to create an engaging culture and effectively motivate their teams. Join us to learn about the psychological aspects of performance in the workplace and how to create an environment where every team member thrives. Let’s power up your performance journey!

Guest LinkedIn: https://www.linkedin.com/in/kellymaccallum/

Guest Instagram: https://www.instagram.com/kulturekelly

Guest Website: https://www.staytalent.com/

Episode Timestamps:

00:00 – Introduction

00:45 - Transforming Workplaces through Employee Engagement

07:06 - The Importance of Stability in the Workplace for Productivity and Morale

14:23 - Using Data to Understand and Measure Employee Motivation

19:00 - Cultivating an Inclusive Culture to Foster Diverse Leadership

24:57 - Navigating the Workplace: Advice for Job Seekers in Marginalized Spaces

30:52 - Importance of Clear Goals and Communication

32:41 - The Key to Motivating and Providing Feedback to Creative Professionals

39:40 - Aligning Personal and Organizational Values for Satisfying Career Choices

42:53 - The Future of Remote Work and Managing Current Work Stress

47:35 - The Impact of Employee Happiness on Productivity and Health

57:12 - Strategies to Manage Time Effectively and Reduce People-Pleasing

58:36 - Setting Boundaries to Enhance Self-Care and Support Others

01:01:24 - Outro

Quote of the Episode:

"I learned that strong leadership can inspire teams, even without technical skills.”- Kelly McCollum

"Regardless of personal feelings, the key to business success lies in actively investing in and inspiring your team." —  Kelly McCollum

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In this episode, host Amy Vaughn talks about "Podcasting For Business" with guest Rita from "Bippity Boppity Business." Rita discusses switching from the car industry to excelling in remote marketing and podcasting. They chat about storytelling, being genuine, and facing fears as a new podcaster. Learn about making engaging content, building relationships, and captivating listeners. Rita shares tips on podcast management and getting sponsorships, supporting podcasters at every level. Tune in for helpful tips and motivating stories to enhance your podcasting experience.

Connect with Rita: https://www.linkedin.com/in/ritaricha/

Instagram : https://www.instagram.com/_ritaricha?igsh=M3oyc3RqejB2Ymx1

Website: https://bippityboppitybiz.com/

Episode Timestamps:

00:00 - Intro

06:08 - BMW Genius Training Impact

13:51 - Podcasting for Growth and Learning

16:00 - Personalized Video Messages for Cars

22:46 - Hesitation in Business Profile

26:43 - Crafting Emotionally Impactful Content

33:04 - Listener Feedback Validates Podcast

38:35 - Customer Experience Stand Out

43:09 - Networking Leads to International Opportunities

51:58 - Efficient Editing and Project Management

55:39 - Sound Quality and Inquiry Techniques

58:55 - Embrace Your Dream and Pursue It

01:01:01 - Outro

Quote of the Episode:

"Podcasting can turn guests into long-term connections, evolving from participants to potential relationships."— Rita Richa

"Discovering that balance between the hero's journey, emotion, and education ensures an enjoyable experience for both you and your audience” — Rita Richa

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In today's episode, "How Wellness Drives Success," host Amy Vaughn chats with Brooke Daniels, founder of Holistic Hustle and experienced in venture capital and tech. They delve into the link between wellness and business success, exploring the impact of mindfulness, meditation, and holistic practices on well-being and productivity.

Brooke shares her journey from severe burnout to rediscovering purpose, highlighting the drawbacks of grind culture and the influence of Michael Singer's "The Surrender Experiment." They discuss practical strategies like work compression, mindfulness techniques, and balanced leadership to manage stress and enhance efficiency. Whether in venture capital, startups, or handling multiple roles, this episode provides insights and advice for a balanced and fulfilling life. Tune in as we redefine success through wellness and intentional living.

Featured in the Episode

Brooke Dani

Brooke’s LinkedIn: https://www.linkedin.com/in/thebrookedaniels/

Website: https://newsletter.holistichustlers.com/newsletters

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin:** https://www.linkedin.com/in/amypvaughan/**

Brooke Daniels

Quotes

"A solid power-down routine clears tasks, sets up the day ahead, and prioritizes key actions by scheduling them first." -Brooke Dani

"Embracing diverse work styles, it's crucial to foster genuine collaboration within team settings."-Brooke Dani

Chapters

00:00 - Introduction

05:06 - The Art of Attentive Listening and Supervisor Consultation

00:00 - Join Brooke Daniels to challenge toxic grind culture.

07:41 - Career paths are flexible; networking is crucial.

16:23 - Balancing basics, health, family, work, preventing burnout.

19:19 - Routines, meditation, purpose, effective productivity for leaders.

25:39 - Discussing mindfulness: non-attachment and non-judgment principles.

29:04 - Discussing VC pressure, CEO roles, and overwork impact.

40:43 - Effective power-down ritual prepares for next day.

43:39 - Prioritize big tasks first thing each morning.

52:26 - Human, resilient leadership matters; embrace vulnerability.

57:23 - Scheduling messages for normal business hours consideration.

01:01:22 - Outro

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Join us today as Tian Philson shares her journey to inner strength with host Amy Vaughn. They discuss self-alignment, emotional resilience, networking, and grounding techniques. Amy reflects on burnout and the power of joy. Gain insights on hidden talents, values, and growth. Whether you're an entrepreneur, leader, or facing challenges, discover guidance to unleash your inner strength. Stay tuned for coaching tips, yoga's transformation, and selling with empathy. Embark on this journey toward fulfillment and growth. Plug in, get comfy, and explore with us!

Featured in the Episode

Tian Philson

Tian’s LinkedIn:  www.linkedin.com/in/tian-philson-lsfwellness

Instagram:  Instagram (@lsf.wellness)

Website:  LSF Wellness | Wellness and Mindset Coaching

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Networking in Entrepreneurship
• Grounding Techniques and Mind-Body Connection
• Yoga and Mind-Body Connection
• Sales and Coaching Intersection
• Recognizing and Valuing Personal Abilities
• Managing Mental Exhaustion and Overwhelm
• Inclusive Networking Philosophy
• Inner Journey through Coaching and Yoga

Quotes

"Embrace life's rewinds, where plans unfold into beautiful chaos." -Tian Philson

"Guiding a mindful session harmonizes safety, alignment, and flow—a graceful journey of self-discovery." -Tian Philson

Chapters

00:00 - Introduction

05:06 - The Art of Attentive Listening and Supervisor Consultation

11:37 - Joy and Strength through Yin Yoga

20:25 - Career Alignment and Yoga Certification

23:44 - Networking Visualization for Relationship Roles

28:28 - Missed Opportunities and Inclusivity Exploration

31:20 - Feedback, Coaching, and Yoga for Self-Guidance

40:20 - Headaches, Physical Cues, and Slowing Down

41:58 - Overlooked Internal Signals in Busy Lives

48:15 - Balancing Yoga Instruction and Technology Use

54:55 - Reflection and Energy in Work Approach

57:54 - Challenges and Rewards of Coaching

1:00:42 - Outro

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Join us  as we uncover the impact of purpose in the business world. In this episode, "Power of Purpose In Business," host Amy Vaughn speaks with Lorraine Schuchart, founder of Prosper for Purpose, a certified B Corporation. Explore what truly resonates with an audience as Lorraine shares her journey from copywriting to entrepreneurship, driven by a desire to make a difference in communities. Discover the necessity for companies to focus on values and purpose beyond profitability. Learn how purpose-driven businesses excel in customer loyalty, employee engagement, and profitability. Lorraine highlights the importance of aligning a company’s vision and mission with its core purpose to create a unique brand that stands out. Explore the power of purpose in business and its influence on brand, talent attraction, and long-term success, only on The Power Lounge.

Featured in the Episode

Lorraine Schuchart

Guest LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Guest Instagram: https://www.instagram.com/lorraineschuchart

Guest Website: https://prosperforpurpose.com/

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Brand Purpose Articulation
• Benefits of Purpose-Driven Companies
• Consumers' Quest for Authenticity
• Evolution of Business Purpose
• Discussion on "Purpose-Driven" Misuse
• Emotional Buying and Storytelling
• Long-Term Strategy in Branding and PR
• Purpose-Driven Vision and Alignment
• Internal and External Consistency

Quotes

"We align everything with the company's purpose through a golden thread”  - Lorraine Schuchart

"We need to evaluate the influence we have, as it shapes our purpose."- Lorraine Schuchart

Chapters

00:00 - Introduction

01:03 - Exploring Passion for PR and Varied Writing

06:54 - Harnessing Creativity for Business and Global Challenges

13:12 - Addressing Work Environment Hurdles for Women

18:19 - Prioritizing People and Planet in Business Practices

23:49 - Engaged in Collaborating with Purpose-Driven Enterprises

28:43 - Crafting Brand Impact: Time, Dedication, and Investment

35:02 - Articulating Vision, Embracing Purpose, Engaging Leadership

40:07 - Encouraging Interactive Engagement from Live Listeners

46:56 - Disney-Inspired Business Philosophy Elevates Customer Experience

51:29 - Attracting Attention with Clientele Rooted in Strong Purpose

53:34 - Business Mission Propelling Profitability and Competitive Edge

59:33 - Paramount Role of Reputation Management

01:03:19 - Outro

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Join us in today's episode as we feature Taylor Proctor, an accomplished business coach and certified mentor. Host Amy Vaughn explores the transformative power of intuition in entrepreneurship alongside Taylor. They discuss balancing intuition with data, the importance of documentation, and Taylor's iMove method for effective decision-making and growth.

From owning four diverse companies to having experience as a CEO, CMO, and COO, from guiding Fortune 100 companies to helping million-dollar enterprises. Taylor guides business owners to discover their full potential and shifts them into growth overdrive with her suite of services, including her renowned Quantum Power Days.

Tune in to discover how leveraging intuition can drive sustainable success and pick up valuable strategies for overcoming business challenges.

Featured in the Episode

Taylor Proctor

Taylor’s LinkedIn: https://www.linkedin.com/in/taylor-proctor/

Website: https://www.taylorproctor.com/get-good-at-business-podcast

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• The Role of Intuition in Entrepreneurship
• Content Marketing vs. Lead Generation
• Entrepreneurship and Innovation
• Diverse Resources for Audience Connection
• Cross-Disciplinary Work and Organizational Evolution
• The "iMove" Method
• Importance of SOPs
• Execution as a Superpower

Quotes

"Trust in your intuition starts with understanding how you receive it; for me, it's through a sense of adventure." -Taylor Proctor

"Choose strategies that add velocity. Using intuition for guidance helps achieve alignment without burnout.". -Taylor Proctor

Chapters

00:00 - Introduction

03:36 - Discussing Entrepreneurship and Career Pathways

10:30 - Leveraging Diverse Skills for Entrepreneurial Growth

14:20 - Navigating Corporate Limitations and Glass Ceilings

20:47 - Overcoming Envy in Entrepreneurial Success

25:32 - Following Your Intuition: A Fantastic Journey

31:00 - Trusting Your Intuition Through Adventures

37:20 - Enhancing Content Marketing with Varied Lead Strategies

42:58 - Aligning Client Needs and Course Offerings

47:57 - Streamlining Processes for Mental Clarity

53:57 - Fostering Innovation and Entrepreneurship

55:42 - Streamlining Operations for Enhanced Business Growth

01:04:03 - Overcoming Resistance and Limiting Beliefs

01:06:29 - Celebrating Influences and Planning Future Discussions

01:07:31 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the intricate connection between Lean Six Sigma and marketing with our esteemed guest, Gina Tabasso. Gina, with over 30 years of marketing experience and a background in Lean Six Sigma, shares insights on data-driven decisions, collaboration between marketing and sales, and optimizing ROI through CRM implementation. Dive into this conversation for valuable tips on streamlining operations and enhancing marketing efficiency.

Featured in the Episode

Gina Tabasso

B2B growth strategist | Marketing Guru | Massive Manufacturing Chops | Lean Six Sigma Green Belt

Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/

Website: Barracuda B2B Marketing

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Lean Six Sigma in Marketing
• Marketing and Sales Collaboration
• Lean Six Sigma Principles
• Career Journey and Experience
• Benefits of Lean Six Sigma in Marketing

Quotes

“Cutting your sales cycle significantly transforms your business potential quickly.” - Gina Tabasso

"Sometimes, you must go backward to propel forward”. - Gina Tabasso

Chapters

00:00 - Introduction

03:33 - Lean Six Sigma boosts processes

08:55 - Emphasize efficiency, cut waste

13:55 - Data-marketing synergy

17:07 - Leveraging Lean Six Sigma in marketing

21:28 - Talent management inefficiencies

23:13 - Drive sustainable marketing

35:20 - Effective client communication

42:29 - Strengthen client relationships

43:19 - Passion drives sales growth

57:27 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the dynamic world of social media alongside Jenn Herman, a renowned Instagram expert and author. Discover her journey balancing work, family, and a thriving business. Learn about strategic breaks, customer service in marketing, and Instagram trends. Gain valuable insights on content variety, Reels, DM connections, posting frequency, and boosting engagement.

Featured in the Episode

Jenn Herman

Instagram Expert | International Speaker | 4X Dummies Author

Jenn’s LinkedIn: https://www.linkedin.com/in/jennherman/

Instagram: Instagram (@jenns_trends)

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Autonomy and Adaptability in Entrepreneurship
• Customer Service in Marketing
• Misconceptions and Challenges of Instagram Marketing
• Tips for Instagram Marketing
• Instagram Platform Changes
• Engaging through Instagram DMs

Quotes

"Navigate entrepreneurship adeptly by balancing between pushing hard and coasting smoothly towards success." - Jenn Herman

"Blend educational and sales content to create a deep connection with your audience." - Jenn Herman

Chapters

00:00 - Introduction

06:39 - Building Brand Skills

10:46 - Seeking Support and Manifesting Goals

15:41 - Productivity Maximization Through Body Listening

21:41 - Brand Experience Impact

24:33 - Copywriter to Visual Instagram

33:28 - Following for Digital Specialization

35:38 - Key to Social Media Success

37:54 - Target Audience and Content

48:55 - Instagram's Direct Messages Emphasis

51:50 - Lead Generation Strategy

01:00:28 - Outro

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Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, our host, Amy Vaughn, delves into strategic partnerships with the insightful Bridget Murphy. Discover the importance of authentic generosity and reciprocity in building enduring relationships, both personal and professional. Bridget draws from her Disney background and entrepreneurial journey with Envision to share invaluable tips on effective partnership building. We'll explore understanding customer values, work-life balance, challenges faced by women in the workplace, marketing trends, partner marketing evolution, and fearless networking. Get ready for engaging book suggestions, negotiation tactics, and motivating success stories, including Bridget's Nickelodeon and Cranium Games ventures. Tune in for practical insights on thriving in the realm of partnerships.

Featured in the Episode

Bridget Murphy

Entertainment and Retail Brands | Speaker I Thought Leader

Bridget’s LinkedIn: https://www.linkedin.com/bridgetomurphy

Amy Vaughan,

Owner & Chief Empowerment Officer

Linkedin: https://www.linkedin.com/in/amypvaughan/

Takeaways

• Authentic Generosity and Relationship Building
• Partnership Strategies and Marketing
• Marketing Trends and Trust Building
• Community Building and Networking
• Evolution of Partnership Marketing
• Successful Partnership Examples
• Personal Influence on Business

Quotes

"Recognizing priorities and resource allocation builds connections and shapes strategies." - Bridget Murphy

"Know your target audience, connect with businesses, brands, or allies aligned with your vision." - Bridget Murphy

Chapters

00:00 - Introduction

01:42 - Exciting Journey: Disney to Envision

06:01 - Disney Partners with Bank for Kids' Financial Education

07:48 - Cranium's Success with Post Serial Partnership

11:00 - Motherhood: Priorities and Flexibility

19:10 - Misunderstood Demographic: TV Spot Research

21:07 - Building Envision: Flexibility, Family, Growth

24:05 - Networking, Fearlessness, Big Opportunities

32:07 - Brand Trust for Small Businesses

43:11 - Reciprocity in Relationships

56:18 - Corporate to Personal Branding

59:03 - Outro

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