Welcome to The Power Lounge. Host Amy Vaughan speaks with Deanna Behrens, VML’s Director of Media and Strategy and a leader in retail media. Deanna has launched strategies across seven major retailers, shaping the future of the industry.

Together, Amy and Deanna explore how brands and retailers are transforming consumer connections through data-driven, consumer-focused methods and technologies like QR codes and AI. Deanna shares her journey from traditional media to the dynamic field of retail, highlighting the importance of adaptability and innovation.

This episode offers valuable insights for marketers, business owners, and anyone interested in the future of commerce, providing practical advice and real-world examples to thrive in today’s retail landscape. Tune in to The Power Lounge to learn from Deanna’s expertise and industry perspectives.

Deanna Behrens is a marketing strategist with extensive experience in the consumer-packaged goods sector. As Director of Media and Strategy, she leads marketing initiatives that drive results, focusing on commerce intelligence for retail media across seven leading retailers. Deanna is dedicated to empowering teams and advancing the future of retail media.

Chapters:
00:00 - Introduction
00:10 - Retail Media Strategy Insights
04:15 - Agility in Retail Media Evolution
07:23 - Unplanned Purchases via Impulse Marketing
11:16 - "Brand Visibility Over Awareness"
13:10 - Brand Authenticity Foundations
19:40 - "DTC Impact on Retail Strategy"
20:35 - "D2C Innovation vs. Brand Caution"
25:01 - Consistent Branding Across Retailers
27:56 - "Adapting Media Math for ROAS"
32:16 - Ad Spend Evaluation Challenges
33:05 - Aiming for Standardized Metrics
38:27 - Leveraging Data and AI Insights
42:41 - Purchase Influence Through Repeated Exposure
43:14 - Marketing Synergy Across Retail Channels
48:48 - Marketing Support Podcast for Small Businesses
50:35 - Aligning First Party and RMN Data
53:16 - Evolving Media Strategies
56:32 - Shopper Marketing Resources
59:01 - Community Support Advantage
01:00:41 - Outro

Quotes:
"Create opportunities when you can. Often, we doubt our potential, but embracing uncertainty leads to growth and magic."- Amy Vaughan

"Stay agile and curious. Embrace ambiguity and new challenges to unlock possibilities and drive innovation."-Deanna Behrens

Key Takeaways:
Embrace Agility and Curiosity
Consumer-Centric is Non-Negotiable
Partnerships Are Evolving
Test, Learn, and Innovate—Continuously
Data Is Your Power Tool (But Ask the Right Questions)
Brand Consistency, Local Nuance
Small Brands, Big Potential
Lifelong Learning & Community

Connect with Deanna Behrens:
LinkedIn: http://www.linkedin.com/deannabehrens
Website:https://www.vml.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.com

Support the show

Welcome to The Power Lounge, where women leaders in the digital realm share their expertise. In today’s episode, “Getting Started with Gen AI,” host Amy Vaughn, chief empowerment officer of Together Digital, converses with Lexi Trimpe, Director of Digital and AI at Franco and Detroit chapter ambassador.

Lexi leverages her background in journalism and digital strategy to navigate the evolving landscape of generative AI. She provides actionable insights on building human-centered AI strategies, ethical considerations, tool selection, and promoting education over fear. Her guidance is valuable for both AI newcomers and professionals looking to enhance their organizations.

At Franco, Lexi leads digital strategy for B2B, automotive, and SaaS clients while spearheading the AI adoption task force. A former journalist with contributions to Eater Detroit, Thrillist, and Hour Detroit, Lexi blends storytelling with data-driven approaches, fueled by her passion for technology since her first Gateway computer.

Chapters:
00:00 - Introduction
02:05 - Digital Obsession Rooted in 1999
03:08 - Curiosity Driving Digital Journalism Shift
08:54 - "Embracing AI: A Tool, Not Fear"
10:03 - "Choosing the Right Tools Wisely"
14:17 - Start with Needs, Not Tools
16:00 - "AI Task Force: Becoming the Magician"
20:35 - AI Reveals Bad Marketers
23:06 - Embracing Mistakes to Improve Communication
28:34 - "People-First AI Integration"
31:08 - "Embracing Educational Tools Effectively"
35:24 - AI for Creativity and Everyday Life
38:11 - Healthcare Innovation Excitement
40:16 - AI Manners Debate
44:03 - "Connect and Learn with PowerEdge"
45:10 - Outro

Quotes:
"Education turns fear into empowerment by fostering curiosity and focus."- Amy Vaughan

"Embracing mistakes and continuous learning drives progress in AI and personal growth."- Lexi Trimpe

Key Takeaways:
Curiosity Fuels Innovation
Mindset Over Tools
AI Is Not Magic
Efficiency Before Innovation
Human Touch Is Essential
Ethics Are Practical, Not Just Policy
Inclusion Drives Adoption
Everyday Life Hack
Embrace the Imagination Age

Connect with Lexi Trimpe:
LinkedIn: https://www.linkedin.com/in/lexi-trimpe/
Instagram: https://www.linkedin.com/in/lexi-trimpe/
Website: https://www.linkedin.com/in/lexi-trimpe/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.com

Support the show

Welcome to the Power Lounge. In this episode, host Amy Vaughan speaks with Deesha Dyer, a seasoned social impact strategist, author, and leader whose career journey spans from community college to serving as White House Social Secretary under President Obama. Deesha discusses her experiences navigating unconventional paths to leadership, building authentic confidence, and transforming imposter syndrome into empowerment.

Amy and Deesha explore the challenges of being a pioneer in traditional environments like the White House and share practical strategies for maintaining authenticity under pressure. They also delve into Deesha's book, "Undiplomatic," which offers guidance on elevating untapped talent and fostering genuine equity and inclusion within organizations.

This conversation provides valuable insights for anyone striving to advance in their career, make a meaningful impact in their community, or seek authenticity in their professional life. Learn why true leadership comes from within, how to dismantle barriers to diverse leadership, and why your unique journey can be your greatest strength.

Deesha Dyer is a social impact strategist and author of "Undiplomatic." Her path from community college to White House Social Secretary exemplifies the power of nontraditional leadership. As the founder of Hook & Fasten, Deesha helps organizations navigate the evolving landscape of leadership, social impact, and equity, focusing on empowering untapped talent.

Chapters:
00:00 - Introduction
01:40 - Ongoing Leadership Journey
04:54 - Oval Office Imposter Syndrome
07:54 - Nervousness versus Confidence Confusion
10:22 - Staying Grounded Through Experience
14:01 - Authenticity in Tough Environments
16:50 - "Fix Bias Before Hiring Diversity"
21:45 - Champion Women in Hip Hop
25:15 - Corporate-Community Partnerships for Essential Needs
27:40 - Maslow's Hierarchy and Marketing Impact
30:55 - Making Paths Easier for Others
34:37 - Corporate Responsibility for Social Equity
37:26 - Rediscovering Childhood Joys
40:22 - Rethinking Success: Opportunity Over Intelligence
45:05 - Believe in Yourself
47:40 - Navigating Job Posting Uncertainty
49:31 - "Striving vs. Being: A Crisis"
52:42 - "Power Lounge Chat Highlights"
53:03 - Outro

Quotes:
"Believe in your abilities and your talent, even if your path doesn’t look like anyone else’s. You are one of one, and your perspective is needed."- Deesha Dyer

"Celebrate your wins and remember: courage comes after the action, not before. Sometimes being brave is just being afraid and doing it anyway."- Amy Vaughan

Key Takeaways:
Nontraditional Paths Are Powerful
Confidence Lives Inside You
Imposter Syndrome vs. Authentic Confidence
Be the Example for Others
Rethink Merit and Opportunity
Challenge Harmful Systems, Not Just Individuals
Community and Connection are Anchors
Don’t Wait for Permission
Resilience Means Self-Care and Staying Curious
Legacy is Leaving It Better

Check out Deesha Dye’s book: https://a.co/d/hTd9wqI

Connect with Deesha Dyer:
LinkedIn: https://www.linkedin.com/in/deeshadyer
Instagram: https://www.instagram.com/deedyer267/?hl=en
Website: https://www.hookandfasten.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement

Support the show

Welcome to this week's episode of The Power Lounge. In today's conversation, Amy Vaughan engages with Khara Croswaite Brindle, a financial therapist transforming our understanding of money through the lens of the Enneagram. Khara brings her expertise in psychology and finance to uncover how our personality types shape our financial habits. Throughout the discussion, Khara shares strategies for moving from scarcity to abundance, explores the impact of financial trauma, and offers actionable insights for anyone aiming to enhance their financial mindset. Whether you're well-versed in the Enneagram or exploring it for the first time, this episode provides valuable perspectives to help you rethink and manage your finances effectively.

Khara Croswaite Brindle, MA, LPC, ACS, CFT, is a licensed mental health and financial therapist based in Colorado. As a TEDx Speaker, author, and consultant, Khara specializes in assisting therapists and financial professionals in transforming challenges into opportunities through her consultations, courses, and supervision. Originally from the Pacific Northwest, she draws inspiration from outdoor walks and time spent near water. Outside of her professional endeavors, Khara enjoys spending quality time with her daughter, reading, and savoring gluten-free desserts with her family.

Chapters:
00:00 - Introductuion
02:20 - Revolutionizing Financial Mindsets
05:38 - "Exploring Financial Therapy Benefits"
06:42 - Financial Therapy: Merging Money and Mental Health
09:50 - Enneagram Nines' Financial Growth
12:30 - Understanding Enneagram for Better Relationships
18:27 - Money Scripts and Avoidance Beliefs
22:08 - Enneagram's Impact on Behavior Patterns
24:38 - Noble Poverty and Wealth Perception
26:46 - Balancing Workplace Help and Boundaries
30:55 - Stay Steady with Healthy Distractions
32:15 - Mind-Body Connection in Therapy
36:28 - "Overcoming Avoidance: Microdosing Exposure"
41:21 - Choosing a Financial Therapist
44:36 - Therapists: Creative Achievers and Money Views
47:51 - Encouraging Self-Spending Conflict
50:09 - "Aligning Spending with Joy"
52:21 - Defining "Enough" for Entrepreneurs
55:09 - "Disha Dyer: From College to White House"
56:20 - Outro

Quotes:
"Align with your Enneagram type to shift from scarcity to abundance."- Khara Croswaite Brindle

"Use your Enneagram type to transform your relationship with money."- Amy Vaughan

Key Takeaways:
Introduction to Enneagram
Debunking Financial Therapy
Unique Money Scripts
Relational Dynamics
Combat Noble Poverty
Financial Harmony and Joy
Embrace Financial Therapy

Call to Action:
Interested in exploring more about financial therapy or connecting with certified financial therapists, visit the Financial Therapy Association website and check out their directory athttps://financialtherapyassociation.org .

Discover more about your Enneagram type, visithttps://www.truity.com or thehttps://www.enneagraminstitute.com for assessments.

Connect with Khara Croswaite Brindle
LinkedIn: https://www.linkedin.com/in/kharacroswaite/
Website:https://croswaitecounselingpllc.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by vis

Support the show

Imagine transforming your business operations with seamless automation.

Welcome to The Power Lounge, where Amy Vaughan of Together Digital hosts conversations with empowered individuals. In this episode, Amy sits down with Christi Stafford, CEO and founder of Automation on a Mission, who brings over twenty-five years of experience in revolutionizing small businesses through intelligent automated systems.

Christi shares her "Attract, Sell, and Wow" framework, a strategy that streamlines customer journeys, boosts revenue, and builds lasting client relationships. Together, they explore the evolution of Christi's business model, the crucial role of automation in sustainable entrepreneurship, and the balance between technology and personal interaction.

Discover practical strategies to automate and scale your business, reclaim valuable time, and thrive. Whether you're an entrepreneur or interested in automation, this episode offers valuable insights to support your business journey.

Christi Stafford leads Automation on a Mission, empowering small businesses with streamlined sales and marketing automation since 2014. With over 25 years of experience, she has helped hundreds of entrepreneurs generate millions in revenue while reclaiming time through efficient, scalable systems. Her leadership includes launching impactful programs and a thriving social enterprise, making entrepreneurship more accessible and sustainable.

Join us as we explore the optimal customer journey through automation with Christi Stafford on The Power Lounge.

Chapters:

00:00 - Introduction
01:52 - Nonprofit Management and Social Enterprise
03:29 - Unplanned Career Paths
08:41 - Efficient Meetings with Calendar Automation
10:42 - Unlocking Business Opportunities with Automation
13:46 - Automation's Human Connection & Magic
19:06 - Enhancing Client Renewal Rates
22:43 - Optimizing Business Automation Strategy
26:21 - Streamline Buying with Automation
28:07 - Inclusive Membership for Retired Members
32:04 - Automated Subscription Success
35:54 - Streamlining Guest Preparation Process
37:17 - Automated Affiliate Integration
42:14 - DocuSign Integration Limitations
45:40 - Mindful Use of Chatbots
46:53 - Chatbot Mastery with Lauren
50:14 - Custom Automation for Unique Businesses
53:35 - Design Career: Learning Through Experience
56:14 - Outro

Quotes:

"In digital chaos, automation is your secret weapon to reclaim time and energy."- Amy Vaughan

"Automation unlocks unique solutions and hidden opportunities for your business."- Christi Stafford

Key Takeaways:

Unlocking Automation Potential in Small Businesses
Creating Seamless Customer Journeys
Balancing Technology and Authenticity
Optimizing for Continued Success
Harnessing AI for the Future
Choosing the Right Automation Tools
Embracing Feedback as an Opportunity

Connect with Christi Stafford:

LinkedIn: https://www.linkedin.com/in/christinorfleetstafford/
Website:https://automationonamission.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast:https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.com

Support the show

Welcome to The Power Lounge. In this episode, we explore a significant shift in healthcare marketing with our guest, Melissa Forrest Shackleford. With over twenty years of experience, Melissa has developed inclusive marketing strategies for organizations such as Optum and the Hazelden Betty Ford Foundation. She joins host Amy Vaughn to discuss how inclusive marketing can challenge stigmas in healthcare.

Melissa details her journey and the impact of purpose-driven marketing in breaking down barriers and fostering meaningful consumer connections. The conversation covers the effectiveness of inclusive initiatives, the importance of language and accessibility, and provides practical strategies for obtaining executive support for inclusive marketing efforts. Additionally, Melissa highlights the tools and innovations that are driving change in the industry.

This episode offers valuable insights and actionable advice for marketers, healthcare professionals, and anyone committed to making a difference. For further reading, Melissa's book, "Harnessing Purpose: A Marketer's Guide to Inspiring Connection," provides more comprehensive knowledge. Join us in building a more inclusive future.

Chapters:
00:00 - Introduction
02:14 - "Evan North's Transformative Marketing Impact"
04:57 - Understanding Consumer Stigma Insights
08:18 - "Understanding Health Care Marketing Challenges"
11:04 - Fighting Stigma in Lung Cancer Screening
13:27 - Progress in Health Care Perception
17:26 - Authenticity in Testimonies
20:10 - Inclusive Marketing Awareness
23:50 - Person-First Language Explained
25:15 - Language Nuance and Impact
30:56 - Delivery Service Boosted Sales
33:29 - Reaching Diverse Audiences Economically
37:26 - Champion Accessible UX Today
41:44 - Purpose-Driven, Authentic Marketing
44:25 - "Values-Driven Consumer Purchases"
48:36 - Beyond Performative Inclusivity
51:14 - Inclusive Audience Targeting Importance
54:02 - Essential Inclusive Marketing Strategies
55:25 - Outro

Quotes:
"Inclusive marketing means truly seeing and understanding each person, unlocking its transformative power."- Amy Vaughan

"Shifting from stigma to understanding changes perceptions, saves lives, and forges genuine connections."- Melissa Forrest Shackleford

Key Takeaways:
Breaking Stigma Starts with Understanding
Authentic Representation Matters
Accessibility is Key to Inclusivity
Language as a Powerful Tool
Leveraging Technology for Personalization
Inclusivity Equals Growth

Connect with Melissa Forrest Shackleford:
LinkedIn: https://www.linkedin.com/in/mfors/

Check out Melissa's book: https://a.co/d/5HGTje6

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.com

Support the show

Are you striving to determine whether sales or marketing should take precedence in your business strategy? In today’s episode, Amy Vaughn engages with Katie Nelson, Founder and CEO of Sales UpRising. With thirty years of sales experience and over $150 million in products and services sold, Katie is on a mission to help businesses overcome the statistic that 90% fail to meet their sales goals. Her expertise has transformed hundreds of entrepreneurial ventures from mere ideas into thriving, profitable enterprises.

Katie discusses her approach to prioritizing sales and cash flow as the foundation for business success, while effectively aligning marketing strategies to support growth. Through workshops, mastermind courses, and personalized training, she empowers business owners with strategies that have built multi-million-dollar firms.

Join Amy and Katie as they explore practical strategies for balancing sales efforts with building a strong brand. Katie’s insights offer actionable advice to enhance your business strategies and drive sustainable growth, providing a fresh perspective on the dynamic between sales and marketing.

Chapters:
00:00 - Introduction
02:00 - "Sales vs. Marketing Debate with Katie"
08:21 - "Sales Uprising: Empowering Entrepreneurs"
10:41 - Building Business Without Algorithms
19:39 - "Uncover Insights Through Experience"
21:12 - "Enhance Revenue Through Team Collaboration"
28:02 - "Entrepreneurship: Runway and Expenses"
34:03 - "Focus on Cash, Not Content"
41:31 - "Talking to Products via AI"
43:07 - Prioritize Sales Over Creativity
48:57 - Passion for Community Impact
55:41 - "Offer and Market Focus"
01:00:59 - "Business Insights with Katie"
01:02:06 - Outro

Key Takeaways:
Embracing Sales as a Creative Venture
Sales First, Then Marketing
Every Conversation is a Sales Opportunity
Understanding Your Market
Cash Flow is the Lifeline
Transformative Power of Focused Selling
Collaboration Over Competition
Ask the Tough Questions

Quotes:
"Sales are conversations that build relationships and foster understanding."- Amy Vaughn

"Every conversation connects and transforms. Sales are the lifeblood of your business."- Katie Nelson

Connect with Katie Nelson
LinkedIn: https://www.linkedin.com/in/thesalescatalyst/
Website: https://www.salesuprising.com/

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
Podcast: https://www.togetherindigital.com/podcast/

Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.com

Support the show

Welcome to this week’s episode of The Power Lounge, where transformative ideas meet impactful action. Today, we feature Ikram Guerd, CMO and General Manager for the US at Aspivix, a leader revolutionizing gynecological care with groundbreaking solutions for painless IUD insertion. With over two decades of experience in MedTech and FemTech across the USA and Europe, Ikram has driven growth and innovation in both large corporations and startups.

Discover how Ikram navigates the complexities of marketing innovative health solutions and leverages artificial intelligence to advance femtech marketing. Her dedication extends beyond her professional achievements; as a board member of Inspiring Girls USA, she mentors young women and champions gender equality in healthcare.

This episode offers valuable insights for health tech enthusiasts and marketing professionals alike, providing actionable strategies to enhance women's healthcare experiences through innovation and effective marketing. Join us for an enlightening discussion that highlights the power of marketing and technology in transforming lives.

Chapters:
00:00 - Introduction
01:46 - "Empowering Women: Amy & Ikram's Talk"
04:32 - Passion for Marketing Career Pivot
08:31 - Empower Consumers in Healthcare Choices
11:42 - Engaging Early Adopters for Feedback
15:49 - AI Revolutionizing Healthcare
17:49 - Hopeful Solutions in Women's Health Marketing
22:51 - Patient Advocacy in Prescription Choices
24:34 - Data Crucial for Stakeholder Buy-In
27:35 - Designing GERD Study Campaign for Kids
30:56 - AI-Driven Hormone Health Apps
35:54 - Hot Flashes and Inspiring Girls
38:31 - "Inspiring Girls: Mentorship for Young Women"
42:45 - Empowering Through Volunteerism
43:48 - Patient Experience Impact Score
49:32 - Bridging Investor-Audience Communication Gap
52:19 - "Subscribe to the Power Lounge"
53:14 - Outro

Key Takeaways:
Pioneering FemTech Revolution
Blazing Trails in Women's Health
Navigating Change and Innovation
Igniting Passion and Purpose
The Power of Networking and Mentorship
Personalization and Hyper-Targeting in Marketing
The Future of FemTech and Investment

Quotes:
"Marketing is driven by passion and purpose. Harness them to truly connect."- Amy Vaughan

"Turn every obstacle into an opportunity. Let 'you can't' fuel your determination."- Ikram Guerd

Connect with Ikram Guerd:
LinkedIn: https://www.linkedin.com/in/ikramguerd/
Website: https://www.aspivix.com

Connect with the host Amy Vaughan:
LinkedIn: http://linkedin.com/in/amypvaughan
https://www.togetherindigital.com/podcast/
Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.com

Support the show

Discover the transformative impact of design thinking on business innovation in this episode of The Power Lounge. Amy Vaughan welcomes Karen Baker, managing owner of Seven Concepts Inc., recognized by Forbes as one of “3 Women Breaking The Glass Ceiling In The Male-Dominated Tech Industry.” With 26 years of experience driving marketing innovation and enhancing organizational performance across public, private, and academic sectors, Karen shares her expertise in crafting and executing growth strategies. Her collaborations with organizations such as Pernod Ricard, the American Diabetes Association, AARP, Black Entertainment Network, and the Smithsonian illustrate how design thinking goes beyond aesthetics to drive substantial business growth and resilience. Learn how integrating designers into strategic roles can transform your business approach and discover practical methods to implement these strategies in your own work. Whether you're in digital marketing or passionate about creative strategy, this conversation offers actionable insights to elevate your business innovation and adaptability through design.

Connect with Karen Baker on LinkedIn

Key Takeaways:
Karen Baker's Background and Career
Understanding Design Thinking
Application of Design Thinking in Various Sectors
Design Thinking as a Catalyst for Business Transformation
Influences on Karen Baker’s Approach to Design Leadership
The Role of Community in Design Thinking and Business Success
Technology and Its Impact on Design Thinking and Business Strategy
Social Art and Culture's Purpose and Impact
Transferable Skills and Career Adaptability
Role of Research in Design Thinking

Chapters:
00:00 - Introduction
01:18 - "Empowering Women in Business Design"
04:17 - Design Thinking in Program Development
08:13 - Design Thinking Solves Complex Problems
09:46 - Passion for Creative Problem-Solving
15:13 - Insightful Learning Experience
16:34 - "Podcasting: Focused Creative Reflection"
20:18 - Mastering AI in Food Photography
22:49 - Designing Impactful Social Programs
28:07 - "Blending Creativity and Strategy"
29:58 - Versatile Skills Across Industries
32:53 - Crossover Impact in Health Care
35:09 - Design Requires Community Collaboration
40:12 - Tech Vital for Small Businesses
42:00 - "Enhancing Business with Tech Tools"
44:45 - "Power Round Q&A Session"
48:31 - Upcoming Master Class Announcement
49:00 - Outro

Quotes:
"Good design isn't just about aesthetics; it's about transforming creativity into a competitive advantage."- Amy Vaughan

"Design thinking is not a theory; it's a methodology born to solve problems, turning ideas into impactful change across every facet of life."- Karen Baker

Connect with the host Amy Vaughan:
LinkedIn
Power Lounge Podcast
Learn more about Together Digital and consider joining the movement by visiting togetherindigital.com.

Support the show

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii’s largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.

A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.

Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.

Connect with Anna Covert:
LinkedIn
Instagram
Websites: Covert Communication & Anna Covert

Get Anna’s book: The Covert Code – Mastering the Art of Digital Marketing HERE.

KeyTakeaways:
Anna Covert's Journey into Digital Marketing
Authenticity in Digital Marketing
Targeting the Right Audience
Trust and Smart Bidding Practices
Dealing with Digital Marketing Fraud
Search Marketing Insights
Influence of Remarketing in Digital Marketing Success
Social Media Marketing: Organic vs Paid
Common Client Concerns in Digital Marketing

Chapters:
00:00 - Introduction
02:11 - "Power Lounge: Digital Marketing Insights"
05:30 - "Together Marketing Rescue Podcast"
15:28 - Ecological Impact of Digital Advertising
20:57 - Understanding Conversions and Value
26:20 - Managing Marketing Bids Efficiently
30:09 - Google's Financial Struggles Explained
35:26 - Ad Targeting via Finger ID Mapping
39:57 - The Need for Marketing Education
43:49 - Questioning Digital Advertising Effectiveness
48:24 - "From SunPower Client to Direct Partnership"
53:20 - Navigating Digital Media's Complexities
58:53 - "Pay to Play Marketing"
01:03:01 - Outro

Quotes:
"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn

"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna Covert

Connect with the host Amy Vaughan:
LinkedIn
Power Lounge Podcast
Learn more about Together Digital and consider joining the movement by visiting togetherindigital.com.

Support the show