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In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer. 

Luke is CEO  of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses:

• The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customers get on the lot?) 
• EV vs Gas cars. Implications for C-stores.
• The dramatic beginnings of the family business during the Great Depression.
• How to use digital and social media to reach c-store customers in real time and engage with them.
• The robust c-store capabilities Facebook brings to the marketplace.
• Thinking about C-store Customer Lifetime Value.

Questions C-STORES Must Answer

• How to get out of the “2 items for a low price” rut.
• Where should you start digital marketing to reach more customers and get more foot traffic on lot and inside your store?
• New thinking about How to promote the FOOD category within a convenience store. Where would we start?
• DIGITAL DILEMA: How do we find potential convenient store customers through digital platforms?
• From beginning to end, what does customer engagement look like step-by-step?
• What are some common mistakes people make when trying to promote their business digitally and socially? 
• Is there a difference between digital marketing and social marketing?
• What is “content creation” and “brand story?”
• How do you budget for and measure your digital and social marketing initiatives? Are they measurable?
• You are a single location? How can digital and social marketing apply here?
• What are some resources our listeners should check out?
• Pricing and cost considerations?

Tim Lazor, The Convenience Marketing Group

412-423-0044
412-400-3144
http://www.conveniencemarketing.net

http://conveniencemarketing.net/