Kyle Meek leads a successful career in digital marketing, currently serving as Digital Marketing Manager at Callis. He thrives on creatively and efficiently developing solutions using new technology and methods and remaining curious about how to improve current processes.

A man that wears many hats, Kyle began his career at Callis supporting the web development team. His diverse education and experience allowed him to take on many roles, including website development and optimization, digital ad strategy, SEO strategy and implementation and data analysis. He received his bachelor's degree from the University of Central Missouri, majoring in Graphic Technologies with a focus in Web Media Technology and a minor in Computer Science. When he is not leading the charge in digital technology, Kyle enjoys biking and fishing with his son, reading books, and might be the only Baltimore Ravens fan in the state of Missouri.

Hear Kyle's and Cliff's thoughts on emerging technologies and digital marketing methods including social media, SEO, data and automation and the future of Artificial Intelligence (AI). They also discuss the importance of remaining curious, looking at data in creative ways and key insights into reaching a rural American audience through digital marketing.

Listen to this episode of OUTdrive now!

What you'll learn:

• Emerging digital marketing trends and methods that should be on your radar
• Some unique challenges of digital marketing in rural America and how to overcome them
• Fostering a professional environment that encourages curiosity and continuous learning
• Benefits of looking at data in creative ways, experimenting with new tactics and trying new strategies
• A look at some of today's most notable social media platforms
• The importance of regularly analyzing your website for continued growth
• Why content is still king, and how high-quality content benefits your digital presence
• What's next with data, automation and AI
• Meeting your audience where they are through effective methods
• The effectiveness of an integrated approach, no matter the location