We are so excited to have digital marketing expert Priscilla McKinney join us for this week’s episode of the Vibrant Leadership Podcast. Priscilla is the CEO of Little Bird Marketing and President of The American Advertising Federation Heartland. She is a popular keynote speaker, blogger, podcast host, industry innovator, and diversity champion. She has won numerous awards and has developed the SOAR System for creating sustainable lead generation. Priscilla runs three different companies concurrently, but Little Bird Marketing is her primary focus and she is here to share her expertise in digital marketing and leadership.

Educated as a Cultural Anthropologist, Priscilla brings a unique approach to her work with business clients. Her guidance to executives and companies flows from two questions: How do we relate to each other? And, what are the agreements we have in our relationships? The answers offer us insights into so many important areas of our business, including:

• The dangers of doing the right actions in the wrong order
• Remembering what has made you successful
• An understanding that collaboration is the new competition
• And so much more

Priscilla understands the tremendous confusion many leaders face in the digital marketing environment. The pressure to do a little bit of this and a little bit of that, without truly knowing what is working and what is not. To be successful in digital, it is essential to know who your ideal client is, plan out the content, remain accountable to the strategy, and collect data in order to replicate what works and stop what doesn’t. Priscilla shares with us her secrets to it all. You won’t want to miss this one!