If your marketing isn’t catching the right clients, it might be because you’re casting too wide a net.

In this episode, Jennie shares how to identify your ideal client, choose the proper marketing channels, create content that converts, and build relationships that keep your pipeline full.

Listen in to learn how to market smarter and attract clients who are a perfect fit for your business.

Book your Free Marketing Consultation
Read the full blog

Feeling like your marketing has lost momentum? In this episode, Jennie breaks down her five-step framework to reignite your marketing, rebuild consistency, and fill your client pipeline fast. Learn how to audit what’s working, revive your email list, automate your funnel, simplify your social strategy, and optimize your website for conversions, all tailored to busy solopreneurs.

🎧 Tune in to spark new leads, renewed energy, and a fresh sense of direction for your business.

CTA:
 👉 Book your Free Marketing Consultation: JennieLyon.com/free-consultation
 👉 Read the full blog: 

Service businesses cannot afford to ignore AI any longer. In this week’s episode, I share why now is the time to start, how to do it safely, and how my team supports you so you keep your voice, your authenticity, and your trust with clients intact.

👉 Inside this episode

• The shift happening in marketing

  
  

• What happens if you wait

  
  

• Where to start with confidence

  
  

• The role our team plays in guiding you

  
  

⌚ Timestamps
 00:00 Welcome
 01:45 Why AI matters now
 04:30 What you risk by waiting
 07:30 How to get started
 11:00 Our support
 14:30 Next steps
 17:00 Wrap up

👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.

🌐 Website: jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Overwhelmed by AI? You are not alone. From endless tools to shiny promises, it can feel impossible to know where to start.

In this video, I will walk you through a simple, human-centered roadmap to using AI in your small business marketing. Learn how to stay true to your voice, train your tools, and protect client data without stress.

✨ You will learn
 ✔️ What AI can help you with today
 ✔️ How to pick your first simple project
 ✔️ How to train AI to match your voice
 ✔️ Privacy and data tips to protect trust
 ✔️ Pro tools that make it easier

👉 Ready to build a thoughtful AI-powered plan? Download my checklist or book a strategy call here → https://jennielyon.com/chatwithjennie

⌚ Time Stamps

0:00 The Beginner’s Guide to Using AI in Small Business Marketing
1:15 1 - Understand What AI Can Really Do
2:20 Pro Tip - Make A List Of The Tasks That Eat Up Most Of Your Day
2:35 2 - Start With One Simple Project
3:38 Pro Tip - Set Aside One Hour A Week To Experiment
3:52 3 - Train AI To Sound Like You
4:50 Pro Tip - Create A Swipe File Of Your Best Work
5:00 4 - Keep Human Checkpoints
6:21 5 - Respect Data and Protect Privacy
7:15 Pro Tip - Set Reminders To Review Privacy Practices
7:25 6 - Bring Your Team Into The Process
8:42 Pro Tip - Let Your Team Nominate Tasks To Automate
9:08 7 - Stay Flexible And Curious

👋 Hi, I am Jennie Lyon, a digital marketing expert and the founder of Jennie Lyon Digital Marketing. I help small business owners grow with simple, sustainable marketing strategies that actually convert.

🌐 Website: jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple
✅ Subscribe for more down-to-earth marketing tips

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Curious if AI can really take over your marketing or worried it might turn your brand into a robot? You are definitely not alone. With all the hype, it is tough to know what to trust and what to ignore.

In this video, I will walk you through what works with AI, what is just hype, and what can actually hurt your brand if you do not approach it carefully. We will talk about how to keep your marketing authentic, protect your brand voice, and use AI as a partner rather than a replacement.

🎥 You will learn
 ✔️ What AI can realistically handle in your marketing
 ✔️ Why “set it and forget it” is a myth
 ✔️ How to keep your brand voice strong and human
 ✔️ Data privacy tips every small business should know
 ✔️ How to build a balanced AI-powered marketing system

💡 Want to create an AI strategy that actually supports your business?
 👉 Download the FREE AI Marketing Readiness Checklist or book a strategy call here → https://jennielyon.com/chatwithjennie

⌚ Time Stamps:
0:00 The Truth About AI Marketing, What Works, What’s Hype, and What’s Dangerous
2:05 Step 1- Start With Strategy First
3:35 Pro Tip- Test On a Tiny Part Before Going All In
3:51 Step 2- Forget "Set It and Forget It"
5:40 Pro Tip- Even the Best Tools Are Only As Good As the Human Leading It
5:51 Step 3- Protect Your Brand Voice
7:09 Pro Tip- Your Brand Voice Is Too Valuable To Leave To Chance
7:23 Step 4- Respect Data and Ethics
8:23 Pro Tip- Review Your Privacy Policy Each Time You Add A New Process
8:33 Step 5- Empower Your Team, Dont Replace Them

🔗 Resources Mentioned:
 📌 AI Marketing Readiness Checklist → Jennielyon.com/ai
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

Feel Like You’re Always Selling? Try This Instead.

 This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you.

🎯 Learn how to lead with value, build trust, and invite the sale without pressure.
📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

The cart’s closed, the launch emails are sent, and now… what?

You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities.

In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out.

🎧 Here’s what we’ll cover:

 ✅ How to leverage your post-launch buzz for more sales
 ✅ What to send to buyers vs. non-buyers
 ✅ How to repurpose launch content for evergreen marketing
 ✅ Retargeting, replays, and other low-effort ways to stay visible
 ✅ Metrics to track so your next launch is even better

⌚ Time Stamps:

0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out
1:03 1 - The Importance Of The Post-Launch Phase
1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan 
2:40 2 - What To Do In The First 72 Hours
4:23 3 - How To Repurpose Launch Content For Evergreen Use
6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility
6:44 4 - Keep Leads Warm With Smart Follow Up
8:27 5 - ReTargeting and Replays
9:32 Pro-Tip: Include A Limited Time Offer
10:03 6 - ReFill Your Lead Funnel

💡 Ready to turn your launch into long-term growth? Let’s map it out together!
 📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

Your content might look great, but does it feel real to your audience?

In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you.

🎧 Here’s what we’ll cover:

 ✅ Why BTS content builds trust faster than a pitch
 ✅ What counts as behind-the-scenes (it’s easier than you think)
 ✅ How to tie your everyday moments back to your offers
 ✅ Mistakes to avoid when sharing personal content
 ✅ Tips to stay consistent—without overthinking it

⌚ Time Stamps:

0:00 Behind-the-Scenes Content
1:15 1 - Why Does Behind-the-Scenes Content Work?
2:00 2 - What Counts as Behind-the-Scenes Content?
3:03 3 - Sharing BTS Content
5:30 Pro-Tip: Dont Just Post BTS Content
5:45 4 - How to Tie It Back to Your Offers
6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content
7:00 Common Mistakes to Avoid
8:22 5 - Tips For Staying Consistent

🔗 Resources Mentioned:

 💼 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.

 🌐 Website: https://jennielyon.com
📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you.

In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic.

🎥 You’ll learn:

 ✔️ What an evergreen nurture engine actually is
 ✔️ The 7 types of emails that should be in your sequence
 ✔️ How to personalize your emails without extra work
 ✔️ Tools and platforms that make automation easy
 ✔️ Pro tips for staying relevant and engaging over time

⌚ Time Stamps:

0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing
1:14 1 - What Is An Evergreen Nurture Engine?
2:10 2 - Why Real-Time Relevance Matters
3:15 3 - The Anatomy Of A High-Converting Sequence
6:30 Pro-Tip jennielyon.com/emailnuturesequence
6:40 4 - Personalization Tactics
9:37 5 - How To Automate It
10:50 Pro-Tip Space Emails For Momentum
11:30 5 - What To Measure and Tweak
13:05 7 - Let's Build Your Nurture Engine

💡 Ready to turn your email list into a lead-converting machine?

🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence

 👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequence

Schedule a Consultation jennielyon.com/chatwithjennie
 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie

👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert.

 🌐 Website: https://jennielyon.com
 📸 Instagram: @jennielyonmarketing
 🔗 LinkedIn: https://linkedin.com/in/jennielyon
 🎙️ Podcast: Digital Marketing Made Simple

Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.

In this video, Jennie will show you: 

✔️ What micro-case studies are and how they outperform testimonials
✔️ How to write them using my simple 3-part formula
✔️ Exactly where to place them in your marketing funnel
✔️ Real-life examples from client funnels that drive results

💡 Ready to build your proof bank?
👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie

⌚ Time Stamps:
0:00 The Secret Power of Micro-Case Studies
1:15 What Are Micro-Case Studies?
1:52 Why They Work & Why Testimonials Aren't Enough
2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch
2:35 How To Write Micro-Case Studies
3:55 Pro-Tip - Keep Track of Wins!
4:15 Where To Use The In Your Funnel
5:20 Pro-Tip - Mix Them Into Long-Form Content
5:40 Real-World Examples
6:19 Pro-Tip's For Repurposing
7:03 Pro-Tip - Dont Create Just Once
7:21 Build Your Bank of Wins
7:39 Home Work

🔗 Resources Mentioned:
 📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie

If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies.

Let’s Connect!

💻 Website: https://jennielyon.com

📸 Instagram: @jennielyonmarketing
🔗 LinkedIn: https://linkedin.com/in/jennielyon
🎙️ Podcast: Digital Marketing Made Simple

✅ Subscribe for more digital marketing insights & strategies!