Jennie Lyon reflects on the lessons learned from social media advertising in 2024 and provides actionable strategies to enhance your campaigns in 2025. Whether you're looking to refine your ad strategy or adopt emerging trends, Jennie shares insights to help you succeed in the new year.

👇 In This Episode, Jennie Discusses:
 
#1: Key Takeaways from 2024: Analyzing what worked and what didn’t in social media advertising over the past year.
#2: Emerging Trends for 2025: Identifying upcoming trends to incorporate into your marketing strategy.
#3: Budget Optimization: Strategies for maximizing ROI with cost-effective ad spending.
#4: Creative Content Strategies: Developing engaging ad creatives that resonate with your target audience.

⌚️ Timestamps: 
0:00 Introduction to 2024 social media ad performance.
1:30 Lesson #1: The Rise in AI in Advertising
2:04 Expert Insight on AI 
2:35 Lesson #2: Evolving Audience Expectations
3:10 Expert Insight on Leaning into Storytelling
3:35 Lesson #3: Tight Budgets, Higher Scrutiny
4:02 Expert Insight on Being Everywhere All at Once
4:45 Strategy #1: Embrace Data-Lead Precision
5:23 Action Tip: What to Focus On
5:15 Analyzing successful strategies from the past year.
5:50 Strategy #2: Make Cross-Promotion Platform Strategies Work for You
6:14 Expert Insight on Repurposing Content
6:43 Strategy #3: Build on Retargeting Opportunities
7:03 Action Tip: Segment Your Retargeting Audiences
7:26 Foster Loyalty Through Retention Campaigns
7:50 Expert Insight on Retention Ads
8:29 Emerging trends to watch in 2025.
9:55 Making 2025 Your Best Year Yet

🔗 Resources Mentioned:
Download the $10/Day Ad Strategy & Workbook - https://learn.jennielyon.com/10-day-ad-strategy-and-workbook
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing YouTube Channel

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.

👇 In This Episode, Jennie Discusses:

• #1: Bigger Budget = Bigger Results: Why strategy matters more than the size of your budget.
• #2: Running Ads Generates Immediate Sales: How ads fit into a long-term marketing strategy.
• #3: Targeting More People Means More Customers: The importance of targeting a specific audience.
• #4: Boosting Posts Works Just Like an Ad: Why boosting posts can’t replace a well-optimized ad campaign.
• #5: Work Ends After Hitting “Publish”: Why constant monitoring and optimization are essential.
• #6: Ad Strategies are One Size Fits All: Why personalization is critical for success.
• #7: Ads Have to Be High-Tech to Work: The power of simplicity in ad creatives.
• #8: Ads Only Work for Certain Niches: Why every niche can benefit from social media ads.
• #9: If They Don’t Work Once, They Don’t Work At All: The value of testing and fine-tuning.
• #10: Ads Can Be My Only Digital Marketing Strategy: The need for a holistic marketing strategy.

⌚️ Timestamps:

0:00 Introduction to social media ad misconceptions.
1:17 Bigger Budget = Bigger Results
2:44 Running Ads Generates Immediate Sales
3:50 Targeting More People Means More Customers
4:54 Boosting Posts Works Just Like an Ad
6:16 Work Ends After Hitting “Publish”
7:02  Strategies are One Size Fits All
8:13 Ads Have to Be High-Tech to Work
9:06 Ads Only Work for Certain Niches
10:02 If They Don’t Work Once, They Don’t Work At All:
10:58 Ads Can Be My Only Digital Marketing Strategy

🔗 Resources Mentioned:

Download the $10/Day Ad Strategy Guide - https://jennielyon.com/ads

Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love. 

🧩 Connect with Jennie Lyon:

Website: https://jennielyon.com

Instagram: https://instagram.com/jennielyonmarketing

LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Podcast: Digital Marketing Made Simple on Apple Podcasts

YouTube: Jennie Lyon Digital Marketing YouTube Channel

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Jennie dives into cost-effective strategies for implementing social media ad campaigns suitable for businesses at any growth stage. She provides actionable insights on maximizing ROI without exceeding your budget.

In this Episode, Jennie discusses:

• Understanding Budget-Friendly Ad Strategies: Learn how to design ad campaigns that align with your financial resources.
• Platform Selection: Discover which social media platforms offer the best value for your advertising dollars.
• Ad Content Optimization: Tips on creating compelling ad content that drives engagement without high costs.
• Performance Metrics: Identify key metrics to monitor the success of your ad campaigns.

Timestamps:

• 00:00:00: Introduction to cost-effective social media ad campaigns.
• 00:05:15: Selecting the right platform for your business needs.
• 00:12:30: Crafting engaging ad content on a budget.
• 00:20:45: Monitoring and analyzing ad performance metrics.

Resources Mentioned:

• FREE: 10/Day Social Media Ad Strategy & Workbook: https://jennielyon.com/ads
• FREE Consultation: https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

In this episode of Digital Marketing Made Simple, host Jennie Lyon discusses effective strategies for running social media ads on a budget to grow your business. She provides actionable insights to help you navigate the complexities of paid social media advertising without overspending.

Key Takeaways

• Assessing Readiness for Ads: Determine if your business is prepared to invest in social media advertising.
• Budget Setting: Learn how to establish a realistic budget that aligns with your business goals.
• Strategic Operations: Understand the importance of operating within a well-defined advertising strategy.
• Creating Engaging Content: Discover techniques to create compelling ads that capture attention.
• Performance Analysis: Identify methods to analyze and adjust your ad campaigns for optimal results.
• Jennie's Ad Strategy: Gain insights into Jennie's personal ad strategy that you can implement.

Timestamps

• 00:00:00: Introduction to running social media ads on a budget.
• 00:03:45: Evaluating if your business is ready for social media advertising.
• 00:08:20: Setting an appropriate budget for your ad campaigns.
• 00:12:10: Implementing a strategic approach to social media ads.
• 00:17:05: Creating ads that stop the scroll and engage users.
• 00:22:30: Analyzing ad performance and making necessary adjustments.
• 00:27:15: Jennie shares her $10/day ad strategy.

Resources Mentioned

• $10/Day Ad Strategy and Workbook
• Free Consultation with Jennie

Connect with Jennie Lyon

• Website
• Instagram
• LinkedIn

Subscribe & Leave a Review

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!

In This Episode, Jennie Discusses:

• The Grunt Test: Ensuring your messaging is clear and immediately understandable.
• Leverage Personalization: Using data to create tailored experiences for your customers.
• Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.
• Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.
• Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.
• Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.

Timestamps:

• 00:00:00: Introduction to holiday marketing strategies.
• 00:05:15: Understanding the Grunt Test for clear messaging.
• 00:12:30: Personalization strategies to engage customers.
• 00:20:45: The importance of tracking performance metrics.
• 00:28:10: Leveraging social proof to build trust.
• 00:35:25: Optimizing for mobile shoppers during the holidays.
• 00:42:15: Upgrading your digital marketing strategy.

Resources Mentioned:

• Marketing Office Hours: https://jennielyon.com/officehours
• How to Use Our Digital Marketing Team: https://jennielyon.com/team
• Free Consultation: https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps me reach more listeners and improve my content.

Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI).

In This Episode, Jennie Discusses:

• Prioritizing Your Winning Promotions: Focus on campaigns that have historically performed well to ensure optimal use of your budget.
• Investing in Retargeting Campaigns: Re-engage previous visitors and customers to boost conversions.
• Using Social Media to Your Advantage: Leverage platforms where your audience is most active to increase engagement.
• Leveraging Your Email List: Utilize email marketing to reach your subscribers with personalized holiday offers.
• Diversifying Your Content Marketing: Create various content types to appeal to different segments of your audience.
• Doubling Down on Conversion Rate Optimization (CRO): Enhance your website and landing pages to improve conversion rates.
• Utilizing a Digital Marketing Expert: Consider consulting with a professional to refine your strategies and execution.

Timestamps:

• 00:00:00: Introduction to maximizing your digital marketing budget for the holiday season.
• 00:03:45: Prioritizing your winning promotions.
• 00:08:20: Investing in retargeting campaigns.
• 00:12:10: Using social media to your advantage.
• 00:17:05: Leveraging your email list.
• 00:22:30: Diversifying your content marketing.
• 00:27:15: Doubling down on conversion rate optimization (CRO).
• 00:32:00: Utilizing a digital marketing expert.

Resources Mentioned:

• Marketing Office Hours - https://jennielyon.com/marketing-office-hours
• Discover Your Digital Marketing Success Path - https://jennielyon.com/success-path
• How to Use Our Digital Marketing Team - https://jennielyon.com/our-team
• Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Connect with Jennie Lyon:

• Free Consultation: https://jennielyon.com/chatwithjennie
• Website: https://jennielyon.com
• Instagram: https://instagram.com/jennielyonmarketing
• LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over? 

Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business even after your holiday sales are over. Let’s get into it. 

Content Overview:

-Personalized Thank You
-Incentives to Return
-Post-Holiday Retargeting Ads Campaign
-Create a Community, Not Customers
-Stay Connected
-Gather Feedback and Learn From It
-Need Help With Holiday Sale Planning?

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. 

If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. 

Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want to do, too? Then, let’s get into it. 

Content Overview

- Determine Your Revenue-Generating Activities
- Maximize What Works
- Creating Structures and Systems
- Know When to Delegate
- Know How to Delegate

Links for This Episode:

– Marketing Office Hours
– Discover Your Digital Marketing Success Path
– How to Use Our Digital Marketing Team
– Schedule a free call with Jennie today

Get in touch with Jennie:
-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

Links for This Episode:

–Marketing Office Hours
–Discover Your Digital Marketing Success Path
–How to Use Our Digital Marketing Team
–Schedule a free call with Jennie today

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business. 

To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next? 

I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, and explain what I’m looking for, and even what I suggest to fix these common issues. Are you ready to troubleshoot your sales funnel like a pro and figure out what’s holding your business back? Let’s get into it. 

Content Overview

🔹 Collect Your Data, Know Your Business

🔹 No New Leads

🔹 Low Open Rates

🔹 Stopping at the Freebies

🔹 Landing Pages Not Converting

🔹 One Hit Wonders

🔹 Final Troubleshooting Steps

Get in touch with Jennie:

-Free Consultation: https://jennielyon.com/chatwithjennie
-Website: jennielyon.com
-Social Media: @jennielyonmarketing

Rate, review, and subscribe to Apple Podcasts. If you like what you hear on the podcast, please consider rating and reviewing my show! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!

If you haven’t already, please subscribe to the podcast. I’ll add new content weekly; you might miss out if you’re not subscribed. Subscribe now!