Digital Marketing Mondays

Attribution in marketing is key to quantifying success and driving effective decision-making. Finance departments, CEOs, and others within companies are asking marketers to better justify marketing costs leading to increased importance in analyzing what leads to each sale. Tracking the click before a conversion can be misleading and leave marketing efforts without credit. We see this often with organic lift. Paid ads and other traffic sources such as an effective PR campaign help improve organic rankings and lead to sales, but their indirect effects can often be overlooked. Learn more about attribution in this week's Digital Marketing Mondays as Devin and Hans dive into an overview on attribution and the halo effect that other marketing efforts will have on organic rankings.

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The Metaverse has become a topic you cannot escape from. Is this really a transformative event which will impact how the internet is used forever? The short answer is yes. This metamorphosis ushers in a new era of internet; web 3.0. We are witnessing the emergence of an internet where people experience cultivated content from within. Marketer, content creator, or business, the question remains the same. How does this affect me and what should I do moving forward?     

In this week's Digital Marketing Monday Devin Littlefield will go down the rabbit hole to explore what is heading our way from a marketing and business standpoint. The Metaverse will play a pivotal role in multichannel marketing and offer marketers deeper insight into an individual's interests. Identity will play a role in the virtual world, but it will also grant marketers more data points revealing deeper interests of an individual and allow for better targeting for campaigns. Companies are quickly investing time and funds into exploring the Metaverse in fear of missing the next big thing. Whether you are a B2B or B2C business, you need to understand the impact this will have on marketing, sales, and customer relations. While there is much speculation one thing is for sure: great opportunities lie ahead. Watch the episode to learn what to expect in the near future!

Need more marketing help? 

Check out: https://marketvantage.com/blog/

Get the latest updates on digital marketing trends and tips

Data privacy and changes to 3rd party data collection will pose some challenges for marketers in 2022. Large vendors including Google and Meta (Facebook) are following suit with Apple's focus on shielding user data from the wild web. With all of this attention on the subject, it is likely federal regulations will be put in place during 2022 to help set and enforce new legal guidelines. This will have an effect throughout the entire marketing world, including 3rd party marketing tool service providers like HubSpot. As an agency, we've seen companies trending in this direction for some time. Join Devin Littlefield and Hans Riemer in this week's episode of 'Digital Marketing Mondays' to learn what you need to know about the upcoming changes and how to best prepare for them.

Hans and Devin discuss the trends and strategies that will help businesses plan for effective marketing in 2022.

Is the advice from almost twenty years ago still as effective today after many changes to Google's algorithm?

Hans and Devin discuss key points from HubSpot's Inbound 2021.

Hans and Devin discuss Google's upcoming MUM algorithm update and explain what you need to know.

Hans and Devin describe Google's upcoming changes to their search ads and help listeners prepare for the shift to responsive advertising.

Hans and Devin describe what 500 errors are and explain how they can spin out of control and destroy your search ranking.

Hans and Devin discuss Apple's upcoming iOS 15 update, the changes being made to how marketers will be able to collect user data, and how email marketers can best prepare for the shift.