The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Listen to learn what a non-fungible token (NFT) is and why they matter.

Highlights include:

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In part 2 of The Evolution of Web 3.0 & the Metaverse, Gaia Read and Andreah McCartney meet again with Sergio Barrientos, SVP Cultural Fluency, and Mike Liu, Head of Innovation at dentsu, to discuss how brands should approach digital transformation and the metaverse.

Highlights include:

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In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.

Highlights include:

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In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.

As experts in the union of esports and marketing, Neal and Alex will discuss:

Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.

Listen to learn more about navigating these insights and trends:

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In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.

From candy to toilet paper, listen for examples of how brands have done well breaking into the gaming sphere. This episode discusses:

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In this episode, Gaia and Andreah chat with Merkle’s Michela Baxter, Senior Director of Experience & Commerce, to understand gamification and its essential role in customer loyalty strategies.

This episode tackles questions that include:

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In this episode, Gaia and Andreah meet with Carly French and Phil Marsalona from Merkle’s technology strategy team to dig into the impact of digital privacy changes in email on the entire marketing ecosystem.

This episode tackles questions that include:

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In this episode, Gaia and Andreah chat about the fundamentals of email marketing with Sara Caldwell, Senior Relationship Strategist for DEG Digital, a Merkle company.

This episode tackles questions such as:

In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022. Listen in to hear takes from Matt Mierzejewski, SVP Search Capability Lead; Alexis Sanders, Director of SEO; Ilon Weeldreyer, Director of Performance Media; and Eva Johnson, Senior Director of Marketing.

Predictions in this episode touch on topics like:

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NOTE: After recording this podcast, Peloton pulled the ad discussed on 12/16, days after it aired, due to allegations against an actor in the commercial.