Mark Staton has an MBA in Marketing from Boston University and a PhD in Marketing from the Foster School of Business at the University of Washington. Now, he’s a Digital Marketing professor and MBA Program Director at Western Washington University. Prior to teaching, he worked in advertising and product management. Mark is truly an expert in digital marketing and he was one of my favorite professors while I was in college, so I just had to have him on my show. In this episode, Mark talks about the marketing funnel, applying for jobs when you have no experience, becoming a t-shaped marketer, the proper way to network, and how marketing can be used for social change.

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