Marwan El-Rukby is the co-founder and CEO of Kadama, a tutoring platform that connects parents and students with expert tutors. The platform has raised over $70k and is backed and funded by the University of Washington. He graduated from the University of Washington with a bachelor's in finance at the age of 20 and is also currently working as a financial analyst at Getty Images.

During this conversation, we talk about career advice for college students and Marwan's experience interning abroad in Oman and Turkey. He also explains the steps he and his team have taken to build their startup, Kadama, since coming up with the idea at just 16 years old. Additionally, we discuss corporate social responsibility and Kadama's initiatives to support the community.

Kadama Website: https://www.kadama.com/
Kadama Instagram: @kadama
Kadama App Store Download: https://apps.apple.com/us/app/kadama/id1350994411

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

Mark Staton has an MBA in Marketing from Boston University and a PhD in Marketing from the Foster School of Business at the University of Washington. Now, he’s a Digital Marketing professor and MBA Program Director at Western Washington University. Prior to teaching, he worked in advertising and product management. Mark is truly an expert in digital marketing and he was one of my favorite professors while I was in college, so I just had to have him on my show. In this episode, Mark talks about the marketing funnel, applying for jobs when you have no experience, becoming a t-shaped marketer, the proper way to network, and how marketing can be used for social change.

Mark’s LinkedIn: linkedin.com/in/mark-staton-phd-1232a04/

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

Marketing and branding specialist, Lizzi Jackson, learned early on corporate life wasn't her fit and opened her agency in December 2018. Now, she is an international coach and consultant that helps small businesses build lifetime clients (without the insanity). Moving from Seattle to Australia with nothing but a new business idea to her name, Lizzi believes it's in our stories and messaging that builds the best business, and has built a company that helps other businesses do the same.

Check out Lizzi's website:https://theafrocoach.com
Join Lizzi's Facebook Group: @thelimitlessentreprenuercollective
Follow Lizzi on Instagram: @elisabethjackson

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

The only real job experience I had was nannying and retail. Then I was hired as a marketer for a non-profit when I was only 18 years old. So many people were shocked that I was able to land this professional job as a teenager, especially when my last position was as a seasonal associate at Macy's. What they didn't know is that I had actually been educating myself, growing my skills, and building a portfolio for months before this. In this episode, I share the secret tricks I used that helped me get my foot in the door with marketing. If you want to go into marketing but have absolutely no knowledge, no portfolio, and no relevant experience on your resume, do not fret! After working on these steps for a few months, you should have no problem landing that first digital marketing job! This is also useful advice for those of you listening in the midst of the pandemic since probably have a lot of free time on your hands to be growing your skills 😁

This episode's show notes: https://moneyteamarketing.com/podcast/3

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

In this episode, I chat with serial entrepreneur, Kristi Monte, about topics like lessons for young entrepreneurs, managing your time and business, and setting goals and boundaries. Kristi is only 24 years old and manages FIVE different businesses and tens of revenue streams. I found out about her business last year after finding her podcast "Coffee with Kristi" when I was searching up "ways to grow your email list" and one of her episodes popped up on the first page (A+ on SEO!). Since then, I've regularly listened to her podcast and followed her business journey, and I was so excited when she agreed to come on my show even though it hadn't even released yet! (Oh yeah, we recorded this episode in February). I had such a fun time talking to her and I think you will too. If you want to check out Kristi's website, you can go to https://www.coffeewithkristi.com/

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

Welcome to Episode 1 of the MoneyTea Podcast! Today, we spill the tea on buyer's journeys and buyer personas. 

If you’ve taken a class in marketing or have worked in marketing, you probably know all about the buyer's journey (a.k.a. the marketing funnel). If not, you MUST learn it - it’s essentially the backbone of all marketing strategies you’ll use in the future.

Creating buyer personas will give you a better understanding about who your ideal customer is and help you form your marketing messages and content around what that specific type of person would find appealing. In this episode, I give one buyer persona example of an ideal client for my MoneyTea Marketing services and what their buying journey might look like.

I also created a free PDF Buyer Persona & Buyer's Journey Template for you to download so you can create your own buyer persona and map out their journey. This pdf also includes a description of each stage, common tactics and tools to use in each stage, and questions to ask yourself when creating content for your buyer persona in each stage. Plus, I've added the example of my buyer persona and their buying journey here so you can see it on paper. Download it here: https://moneyteamarketing.com/buyers-persona-journey-template

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose

If you'd like to host your website with this episodes sponsor, BlueHost, for only $3.95/month, you can sign up here: https://www.bluehost.com

Welcome to the MoneyTea Podcast and thanks for tuning in with your host, Frances Jose, Digital Marketer & Entrepreneur. Here you can expect to find discussions on topics like how to find the best marketing strategy for your business, ways to make your job application stand out, tips on networking, how to manage your time more efficiently. If you'd like to appear on the podcast or have any questions or suggestions, please visit the MoneyTea contact page at moneyteamarketing.com/contact.

MoneyTea Resources & Freebies: https://moneyteamarketing.com/resources
MoneyTea Facebook: @moneyteamarketing
MoneyTea LinkedIn: @moneyteamarketing
Frances' LinkedIn: @francestjose
Frances' Instagram: @francestjose