DA is Domain Authority, it's the metric invented by Moz to give an idea of the value of a website across the internet.

Nowadays, it's being used well beyond it's purpose through as brands use it to value a link from content creators over the value of the community they have created.

However, this is a situation we are stuck in for the time being. So, what are the ways to improve your DA on your website?

Well, I've spent a long time doing research into this very topic as it's something I'm asked a lot... so here is my quick cheeky byte rundown of how to improve your domain authority.

Do you have a question you want to ask? Send it over to [email protected]

Knowing and understanding Google algorithm updates is really important because most of the advice that is our there at the moment is RUBBISH!

In this cheeky byte....

• Understand what an algorithm update is.
• How often they occur
• How best to deal with them
• And how you should completely ignore them with a better focus!

Thank you so much to Emma Reed for sending that question in.

Do you have a question you want to ask? Send it over to [email protected]

How do I grow my Instagram without cheating?

This is a question that I get asked a hell of a lot and I've given my two pence here, however, I know some people who are much smarter at Instagram than me, so I promise you that I will get them on the show to give their 5 minutes run-down.

Thanks so much to Sarah-Jayne Jones for this question, so many people are going to want to know the answer.

Do you have a question you want to ask? Send it over to [email protected]

Hi, I'm back and we are all changed here at the Digital Marketing Punkcast.

I'm introducing SERIES 2 of the punkcast called Cheeky Bytes.

Get answers to all the questions you've had about digital marketing through our quick fire cheeky bite sized podcast episodes.

I'll be answering the questions you give me OR that I get asked all the time in under 10 minute episoded.

Got a question you are dying to ask...

Send them over to [email protected]

As I joke with our guest this week, Google Ads is not a sexy subject.

It's all numbers and statistics. It's dull, dull, dull. You have have noticed then that I've not really ever covered it for the Punkcast.

Fact is however, it's many businesses secret weapon. A well-built targeted Google Ads campaign can be powerful.

It forms much of the business of my agency!

Many are scare of Google Ads because it can be quite complicated and perhaps they have been burnt before as it's so easy to fall down a trap of spending lots of money and not bringing in any return.

I have Mark Flavin from Cliq Media on the podcast this week who works with SO many client on their Google Ads he's become quite a master on the subject.

Unsure about Google Ads? Don't be any longer. Mark is here to save the day and also he makes Google Ads sexy!

Check out Mark's agency Cliq Media.

Have you ever noticed that most social media posts from businesses are boring as hell!?

Sure they might have an large audience but that doesn't mean they are engaged.

That's why your messages should be engaging, it put your business front of mind and also increases the ability of that content, with your brand, being shared!.

On this episode of the punkcast, I talk to the awesome Adam Hunt, who leads a troupe of comedians and writers into creating the best messages for businesses. Generate more engagement, more traffic, more leads and sales from simply being funny!

How do they do it?

You should check out the podcast to find out!

Find out more about Adam and White Label Comedy

Don't forget if you want to contact me, email me at [email protected]

James Mulvany joins me on the podcast this time to talk about podcasting.

I've loved podcasting for a very long time. In fact, I've loved audio as a medium since I first heard the audio drama of "The Hitchhikers Guide to the Galaxy", which recently celebrated it's 42nd anniversary.

Podcasting as grown and waned in popularity since it's early days. Now, it's the hottest thing so I invited James Mulvany on the show to talk about it.

James in a entrepreneur through and through building numerous businesses in his time, more recently the very impressive Podcast.co podcast hosting platform and now matchmaker.fm a platform which allows podcast hosts to find podcast guests and vice versa.

I speak to James about;

• Why podcasting medium has become so much more popular recently.
• The inception of the podcast.co platform
• The idea behind and the building of the matchmaker.fm platform
• Advice he'd give to any aspiring podcasters out there.
• How he went about marketing podcast.co and matchmaker.fm.

If you are look to get into podcasting, this is an episode not to be missed!

If you have any questions or queries; don't forget to reach out to me;

[email protected]

We are now living in some unprecedented times, but now might be no better time than to try and learn new things. That's why I've started Lockdown Learning episodes.

This episode is all about SEO. I've sourced some of the best basic SEO resources out there on the internet and put them all in one place.

So if you are looking to learn something new during these times of lockdown then go ahead and start learning SEO, there is no better time than now to start feeding your website with some great long term organic traffic.

I've put all my resources in a kind of order... go check them out here...

https://dmpunk.co.uk/lockdownlearning-top-6-resources-to-learn-the-basics-of-seo/

If you have started learning then reach out and tell me how you are doing!

I've recently been working with many bloggers over the past few weeks. All of which have the same fundamental problem. Their livelihoods are dominated and influenced by DA (Domain Authority).

Bloggers everyday will miss out on paid opportunities for work because of what I class a lack of understanding and laziness on behalf of the PR agencies and brands.

Find out more about my campaign on this episode. Or read my blog all about it.

If you are a blogger and are affected by this then please do spread the word and use #BloggersAgainstDA.

If we want to make a change to this. It will have to be from ground up, and that starts with you.

It's National Apprenticeship Week.

and to celebrate I brought onto the podcast my actual apprentice, Mia Mather.

Mia joined Ina4 as a Digital Marketing Apprentice nearly 12 months ago and she came on the show to discuss;

• How she fell into becoming an apprentice
• How she was pressured into a university route
• Advice she would give to prospective apprentices
• Advice she would give to companies looking to take on an apprentice.