You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy.

You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start.

If this is you, then keep reading.

There are several “Facebook ad tips” type of articles already on the web however the majority of them provide superficial instructions such as “Install a Facebook pixel” or “Create a Facebook audience.”

I know you’re sick of reading the same old rehashed tips & strategies that you probably found on other blogs. So, let’s get down to the meat and potatoes of what it takes to really have success when creating Facebook ads.

In this article we’ll cover the 10 most important Facebook marketing optimization tips to help you take your campaign to the next level.

If you want to reach every member of your target audience and stay ahead of the competition, you’ll need to optimize your Facebook ads both before and after they go live.

“So just be prepared to work for it if you want results. The good news is that it is well worth the time and effort.”

So, what exactly are these ten effective Facebook optimization techniques I’m referring to?

Continue reading to find out!

1. Increase the number of likes and shares on your Facebook page.

When it comes to your Facebook posts, likes and shares are vital when regarding social proof. If other people appreciate the ad, it must be a good product, right?

You have two options when creating a Facebook ad campaign, the default being to generate an entirely new piece of content for each ad set and campaign. But the “Use current post” option is frequently overlooked.

It is, however, a very effective technique to increase the number of likes and shares for your advertising.

You should use the “Use existing post” option to aggregate all campaign post engagements into a single ad.

If you’re wondering how certain advertisers get hundreds or thousands of likes on their Facebook ads, it’s likely using this exact optimization technique.

The simplest approach to create numerous ad campaigns with the same content is to first post the promotional post to your company’s Facebook page.

Then, anytime you create new campaigns or A/B test variations, you may choose the post which already had social proof linked to it. I bet you didn’t know about this one. But sit tight, because there are many more to go.

2. Make use of the FTO (fast takeoff) technique.

It may take a few days to build up enough momentum for the results to improve.

It may take a while for the campaign to become live, especially if you’re dealing with a limited budget. That’s why I prefer to use rapid takeoff – or FTO – methods to speed up the optimization process.

The FTO technique works as follows:

Allocate daily or lifetime budgets that exceed your anticipated budget when beginning a new campaign.

But avoid using expedited delivery since Facebook will prioritize ad delivery speed over quality and expense.

You can evaluate what’s working and what needs to be improved once your ads have received over 10,000 impressions. Then you can lower your budget after the initial campaign launch to meet your entire intended expenditure.

However, that after each new change, you need to give Facebook at least 24 hours to modify the performance of your advertisements.

Consider waiting at least 24 to 48 hours after making significant modifications to your campaigns before drawing any conclusions.

3. Make your calendar more efficient.

Are your Facebook campaigns active 24 hours a day, 7 days a week, and reaching your target audience?

Analyzing your Facebook ad accounts is a crucial aspect of Facebook optimization. And I’ve found that certain days and hours are always better than others.

Go to your Facebook Ads Manager reports and use t...

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy.

You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start.

If this is you, then keep reading.

There are several “Facebook ad tips” type of articles already on the web however the majority of them provide superficial instructions such as “Install a Facebook pixel” or “Create a Facebook audience.”

I know you’re sick of reading the same old rehashed tips & strategies that you probably found on other blogs. So, let’s get down to the meat and potatoes of what it takes to really have success when creating Facebook ads.

In this article we’ll cover the 10 most important Facebook marketing optimization tips to help you take your campaign to the next level.

If you want to reach every member of your target audience and stay ahead of the competition, you’ll need to optimize your Facebook ads both before and after they go live.

“So just be prepared to work for it if you want results. The good news is that it is well worth the time and effort.”

So, what exactly are these ten effective Facebook optimization techniques I’m referring to?

Continue reading to find out!

1. Increase the number of likes and shares on your Facebook page.

When it comes to your Facebook posts, likes and shares are vital when regarding social proof. If other people appreciate the ad, it must be a good product, right?

You have two options when creating a Facebook ad campaign, the default being to generate an entirely new piece of content for each ad set and campaign. But the “Use current post” option is frequently overlooked.

It is, however, a very effective technique to increase the number of likes and shares for your advertising.

You should use the “Use existing post” option to aggregate all campaign post engagements into a single ad.

If you’re wondering how certain advertisers get hundreds or thousands of likes on their Facebook ads, it’s likely using this exact optimization technique.

The simplest approach to create numerous ad campaigns with the same content is to first post the promotional post to your company’s Facebook page.

Then, anytime you create new campaigns or A/B test variations, you may choose the post which already had social proof linked to it. I bet you didn’t know about this one. But sit tight, because there are many more to go.

2. Make use of the FTO (fast takeoff) technique.

It may take a few days to build up enough momentum for the results to improve.

It may take a while for the campaign to become live, especially if you’re dealing with a limited budget. That’s why I prefer to use rapid takeoff – or FTO – methods to speed up the optimization process.

The FTO technique works as follows:

Allocate daily or lifetime budgets that exceed your anticipated budget when beginning a new campaign.

But avoid using expedited delivery since Facebook will prioritize ad delivery speed over quality and expense.

You can evaluate what’s working and what needs to be improved once your ads have received over 10,000 impressions. Then you can lower your budget after the initial campaign launch to meet your entire intended expenditure.

However, that after each new change, you need to give Facebook at least 24 hours to modify the performance of your advertisements.

Consider waiting at least 24 to 48 hours after making significant modifications to your campaigns before drawing any conclusions.

3. Make your calendar more efficient.

Are your Facebook campaigns active 24 hours a day, 7 days a week, and reaching your target audience?

Analyzing your Facebook ad accounts is a crucial aspect of Facebook optimization. And I’ve found that certain days and hours are always better than others.

Go to your Facebook Ads Manager reports and use t...

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy.

You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start.

If this is you, then keep reading.

There are several “Facebook ad tips” type of articles already on the web however the majority of them provide superficial instructions such as “Install a Facebook pixel” or “Create a Facebook audience.”

I know you’re sick of reading the same old rehashed tips & strategies that you probably found on other blogs. So, let’s get down to the meat and potatoes of what it takes to really have success when creating Facebook ads.

In this article we’ll cover the 10 most important Facebook marketing optimization tips to help you take your campaign to the next level.

If you want to reach every member of your target audience and stay ahead of the competition, you’ll need to optimize your Facebook ads both before and after they go live.

“So just be prepared to work for it if you want results. The good news is that it is well worth the time and effort.”

So, what exactly are these ten effective Facebook optimization techniques I’m referring to?

Continue reading to find out!

1. Increase the number of likes and shares on your Facebook page.

When it comes to your Facebook posts, likes and shares are vital when regarding social proof. If other people appreciate the ad, it must be a good product, right?

You have two options when creating a Facebook ad campaign, the default being to generate an entirely new piece of content for each ad set and campaign. But the “Use current post” option is frequently overlooked.

It is, however, a very effective technique to increase the number of likes and shares for your advertising.

You should use the “Use existing post” option to aggregate all campaign post engagements into a single ad.

If you’re wondering how certain advertisers get hundreds or thousands of likes on their Facebook ads, it’s likely using this exact optimization technique.

The simplest approach to create numerous ad campaigns with the same content is to first post the promotional post to your company’s Facebook page.

Then, anytime you create new campaigns or A/B test variations, you may choose the post which already had social proof linked to it. I bet you didn’t know about this one. But sit tight, because there are many more to go.

2. Make use of the FTO (fast takeoff) technique.

It may take a few days to build up enough momentum for the results to improve.

It may take a while for the campaign to become live, especially if you’re dealing with a limited budget. That’s why I prefer to use rapid takeoff – or FTO – methods to speed up the optimization process.

The FTO technique works as follows:

Allocate daily or lifetime budgets that exceed your anticipated budget when beginning a new campaign.

But avoid using expedited delivery since Facebook will prioritize ad delivery speed over quality and expense.

You can evaluate what’s working and what needs to be improved once your ads have received over 10,000 impressions. Then you can lower your budget after the initial campaign launch to meet your entire intended expenditure.

However, that after each new change, you need to give Facebook at least 24 hours to modify the performance of your advertisements.

Consider waiting at least 24 to 48 hours after making significant modifications to your campaigns before drawing any conclusions.

3. Make your calendar more efficient.

Are your Facebook campaigns active 24 hours a day, 7 days a week, and reaching your target audience?

Analyzing your Facebook ad accounts is a crucial aspect of Facebook optimization. And I’ve found that certain days and hours are always better than others.

Go to your Facebook Ads Manager reports and use t...

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.

Having an active social media presence not only allows you to promote your business but it allows you to share your brand story, engage with your customer base, and reach those you wouldn’t otherwise have the opportunity to reach.

In short, having an active social media presence can have a major impact on the growth of your business, the reputation of your business, and ultimately, the bottom line of your financials.

So, how do you begin to grow your social presence? By employing efficient and effective social media strategies. Luckily, in this article, we’ll be sharing several tips and strategies that your small business can immediately implement!

Below are seven (7) of the most underrated social media strategies that small businesses and local businesses alike can implement immediately for success:

Build Trust Through Influence

Use Automation Tools to Streamline Your Business

Humanize Your Business with a “Behind the Brand” Approach

Focus on the People, NOT the Profits

The Three C’s: Create Consistent Content

Use Platforms that Your Target Audience Uses

Utilize Your Cover Image for Promotion

Build Trust Through Influence

Influencer marketing is a popular social strategy used by brands, large and small, employing other non-compete brands, relevant influencers, and PR events to promote a product or service.

While influencer marketing is most commonly used to promote a brands products and/or services, however, there’s a larger benefit that most overlook, and that’s consumer trust. After all, there’s no denying that people trust people more than they trust brands and businesses.

As a small business, A-list influencers are unlikely to be within your marketing budget. However, that doesn’t mean you can’t implement an influencer marketing strategy. By using micro influencers, local accounts of relevance, and user-generated content, you can begin to build trust through influence.

Finding suitable micro influencers doesn’t have to be difficult either. In fact, there are several resources available within your grasp. Aside from the obvious manual search that can be effective but time-consuming, there are also social media management platforms available for search.

You can learn more about finding local micro influencers by using sites like Social Blade and People Map.

Use Automation Tools to Streamline Your Business

Besides the tools used to search for relevant micro influencers, there are also several automation tools available to be used at your discretion. Not only will these tools allow you to streamline your operation, but it will make your marketing strategy much more automated so that YOU can put your time towards growing your business.

Whether you need to automate your social media posting schedule or your digital ad bidding strategy, there are tools that can help.

The following is a list of tools to look into:

Sprout Social: Social Media Management Platform

Hootsuite: Social Media Management Platform

HubSpot: All-in-One CRM Tool

MailChimp: Email Marketing Automation Tool

AdRoll: Advertising Automation Tool

In any business, big or small, time is money. By saving time on tedious tasks, you save money in the long run, ultimately allowing you to grow your business in real-time.

Humanize Your Business With a “Behind the Brand” Approach

In today’s digital world, consumers see through the noise. In other words, while brands were once able to hide behind their content, consumers now value transparency and relatability more than ever. One way to practice transparency and relatability? Get personal with your audience and share an inside look into your business’ processes, people, and culture.

Thi...

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.

Having an active social media presence not only allows you to promote your business but it allows you to share your brand story, engage with your customer base, and reach those you wouldn’t otherwise have the opportunity to reach.

In short, having an active social media presence can have a major impact on the growth of your business, the reputation of your business, and ultimately, the bottom line of your financials.

So, how do you begin to grow your social presence? By employing efficient and effective social media strategies. Luckily, in this article, we’ll be sharing several tips and strategies that your small business can immediately implement!

Below are seven (7) of the most underrated social media strategies that small businesses and local businesses alike can implement immediately for success:

Build Trust Through Influence

Use Automation Tools to Streamline Your Business

Humanize Your Business with a “Behind the Brand” Approach

Focus on the People, NOT the Profits

The Three C’s: Create Consistent Content

Use Platforms that Your Target Audience Uses

Utilize Your Cover Image for Promotion

Build Trust Through Influence

Influencer marketing is a popular social strategy used by brands, large and small, employing other non-compete brands, relevant influencers, and PR events to promote a product or service.

While influencer marketing is most commonly used to promote a brands products and/or services, however, there’s a larger benefit that most overlook, and that’s consumer trust. After all, there’s no denying that people trust people more than they trust brands and businesses.

As a small business, A-list influencers are unlikely to be within your marketing budget. However, that doesn’t mean you can’t implement an influencer marketing strategy. By using micro influencers, local accounts of relevance, and user-generated content, you can begin to build trust through influence.

Finding suitable micro influencers doesn’t have to be difficult either. In fact, there are several resources available within your grasp. Aside from the obvious manual search that can be effective but time-consuming, there are also social media management platforms available for search.

You can learn more about finding local micro influencers by using sites like Social Blade and People Map.

Use Automation Tools to Streamline Your Business

Besides the tools used to search for relevant micro influencers, there are also several automation tools available to be used at your discretion. Not only will these tools allow you to streamline your operation, but it will make your marketing strategy much more automated so that YOU can put your time towards growing your business.

Whether you need to automate your social media posting schedule or your digital ad bidding strategy, there are tools that can help.

The following is a list of tools to look into:

Sprout Social: Social Media Management Platform

Hootsuite: Social Media Management Platform

HubSpot: All-in-One CRM Tool

MailChimp: Email Marketing Automation Tool

AdRoll: Advertising Automation Tool

In any business, big or small, time is money. By saving time on tedious tasks, you save money in the long run, ultimately allowing you to grow your business in real-time.

Humanize Your Business With a “Behind the Brand” Approach

In today’s digital world, consumers see through the noise. In other words, while brands were once able to hide behind their content, consumers now value transparency and relatability more than ever. One way to practice transparency and relatability? Get personal with your audience and share an inside look into your business’ processes, people, and culture.

Thi...