Podcasters building a business usually don’t have a strategy when followers start to pour in, while there are others who aren’t getting enough customers. A good funnel starts with good communication with followers that will help identify an ideal market. Instead of pushing sales faster, adding value to the campaign is a wiser move. Jean Ginzburg has been in the digital market for 11 years and the best-selling author of Win New Customers. She believes that identifying your customer avatar is the first step in good digital marketing strategies. Understand your audience’s pain points and work on those to build a relevant and valuable content. Learn more of her strategies in reading data and optimizing digital campaigns.

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