What is PR? How can we use our blogs and social media to get us PR? How do you pitch ideas to journalists? PR is one of those terms that can seem mysterious and weird to those of us who are used to marketing our businesses online. It seems big, alien and intimidating. The idea […]

The post Unlocking The Mysteries Of PR With Janet Murray – Blogcentric #82 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Creating content takes time. Sometimes it takes a lot of time. How do you know that time isn’t wasted? You gotta measure. Today we’re going to talk about blog measurement. Measurement has been a journey for me. When I first started blogging all I looked at were the numbers. How many people visited my site, […]

The post Believe It Or Not Blog Measurement Can Be Fun – Blogcentric #81 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

This time last year I didn’t know who Ann Handley was. Really! What do you mean you don’t either? In fairness, my friends may have been mentioning her name for a while but it took time to sink in. I met her at Social Media Marketing World, I bought her book and now I’m a […]

The post 6 Things I Learned About Blogging From Ann Handley – Blogcentric #80 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Do your readers trust you? Do they trust you enough to buy from you? How can you build and nurture that trust? The ‘Circle of Trust Content Plan’ is designed specifically to help you do just that. When I started my first business I made the mistake many new business owners made. I launched my business […]

The post Transform Your Readers Into Enthusiastic Customers Using The Circle Of Trust Content Plan – Blogcentric #79 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.

Facebook messenger chatbots aren’t just the hot new thing, they’re a great way to promote your blog and build stronger connections with your audience.  Listen and find out how I’ve been messing with Facebook messenger bots There’s something about Facebook chatbots that excite me. I remember my first one. Pegg, the Sage chatbot that assists […]

The post These Are The Robots You’re Looking For – Can You Grow Your Blog With Facebook Messenger Bots? – Blogcentric #78 appeared first on Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business.