By theonlineco
The podcast currently has 47 episodes available.
In this episode, we're diving into a crucial aspect of marketing that too many businesses overlook—building a Digital Marketing Playbook. Do you have a clear, actionable plan for your marketing efforts, or are you just throwing things at the wall to see what sticks?
Successful brands don’t leave things to chance. They spend time strategising and planning their marketing for the year ahead. When you see a big brand’s ad, you can bet that there’s been a lot of thought behind it—who it's targeting, what message it conveys, the channels it uses, and how success will be measured.
If you want your marketing efforts to pay off, you need a solid plan in place. That’s where the Digital Marketing Playbook comes in. Remember, if you fail to plan, you plan to fail. Join us as we walk you through the steps to create a playbook that will set your marketing up for success. Don’t miss out!
In this episode, we chat with Ashton Bishop, a marketing expert with over 20 years of experience working with some of the world's biggest brands. Ashton has led major campaigns worth millions for companies valued in the billions. He's known for his specialty in Predatory Marketing, a unique strategy that helps brands grow by outsmarting their competition.
As a business owner and serial entrepreneur, Ashton brings fresh and challenging ideas to the table, always with a focus on what works best. He shares practical tips on how to think strategically in marketing, create standout campaigns, and achieve real results.
Whether you're a marketing professional, an entrepreneur, or just curious about the secrets behind successful brands, this episode is packed with useful insights and inspiration. Join us to hear from Ashton Bishop and learn how you can apply these ideas to boost your own brand's success. Don't miss this engaging and informative conversation!
In this episode, we're joined by Vicki Wright, a seasoned Chief Marketing Officer with over 20 years of experience in transforming marketing teams and driving profitability across various industries. Vicki excels in deploying structured marketing strategies that not only foster trust but also attract ideal customers, crucial for achieving business growth.
Vicki's impressive corporate journey includes her tenure as Group Marketing Manager at Ruralco, where she oversaw a portfolio of 50 brands, and her previous role at Metcash. Her approach is renowned for its ability to engage communities and build lasting customer loyalty through a deep focus on customer needs and preferences.
If you're eager to elevate your brand's presence and identify barriers hindering your business growth, this insightful conversation with Vicki provides practical advice on implementing strategic, customer-centric marketing strategies. Join us as we delve into ways to unlock your business's potential with guidance from a seasoned marketing leader.
In this episode, we sit down with Janice Lee-Fu, the Marketing Communications Director at doTerra Australia. Janice is a dynamic commercial leader passionate about building brands that forge meaningful connections with their audiences. Known for her agile and creative problem-solving skills, she thrives on finding innovative solutions to business challenges. Despite her focus on achieving commercial success, Janice prioritises people, fostering a collaborative team culture that encourages the execution of groundbreaking ideas.
Outside of her professional life, Janice is an avid Yoga and Pilates enthusiast and enjoys cooking with her partner, Kai. Her journey into low-tox living began as a mission to create a safe environment for her beloved Persian cats, Ayla and Leia. Join us as we explore Janice's unique approach to marketing and learn how she blends creativity, collaboration, and a people-first mindset to drive brand success.
In this episode of "Digital Marketing That Puts People First", we are joined by Shaun Alexander - a seasoned sales and marketing executive. With over 15 years of experience in launching and growing digital media, technology, and entertainment ventures, Shaun brings a wealth of knowledge to the table.
Shaun's journey into the world of marketing ignited during his time at AWARD School in the early 2000s, where he uncovered the magic of connecting brands with people in creative ways. He honed his skills working for media publishers during the digital revolution's second wave, eventually rising to the role of National Sales Director for technology and gaming brands at CBS Interactive.
Transitioning to Pandora, Shaun made history as the platform's first Australian commercial hire, pioneering the introduction of digital audio advertising Down Under. Following Pandora's successful launch, Shaun was tapped to lead SoundCloud's operations in Australia and New Zealand, establishing their inaugural regional office.
But Shaun's expertise doesn't stop there. He's also made significant contributions as head of growth at Jaxsta, an ASX-listed music credits database. Currently, Shaun is advising Pluss Communities, a tech platform catering to the aged-care sector, and serving as Chief Commercial Officer for Incites, an Australian analytics startup.
Beyond his corporate roles, Shaun remains deeply involved in his community. He's a dedicated member of Northside Radio's marketing committee and has been hosting a music show since 2003. Additionally, he co-hosts a popular monthly soul music show on ABC Radio with Christine Anu.
Join us as Shaun shares his insights on how to prioritise people in digital marketing strategies, drawing from his rich and diverse experiences across various industries.
In this episode, we chat with Andy Coffey, who heads digital efforts at the Mater Foundation. He's been in the digital world for almost 30 years, starting way back in 1994. Andy's career took him from entry-level jobs to high-ranking positions, and now he's back to more hands-on work.
Andy has loads of experience working for different companies, where he's done everything from marketing to technology and data. Even though he's won many awards, Andy's focus now is on making a positive difference. At the Mater Foundation, he leads projects that break records and help people.
Looking back on his career, Andy talks about how important it is to adapt to changes and keep learning. Balancing work, studies, and family life hasn't always been easy for him. He even started a Doctorate degree but had to stop when life got too busy.
Despite his struggles, Andy's family means everything to him. He might not be great at music, and he's dyslexic, but his dedication to his loved ones never wavers. Join us as we dive into Andy's experiences, what he's learned, and how his work has made a big impact.
Episode Summary:
In this episode, we delve into the dynamic world of Hope Media, tracing its journey from the Christian Broadcasting Association's establishment in 1953 to its current status as a leading player in Australia's media landscape. Beth and Lucy, key figures at Hope Media, share their insights and experiences in navigating the ever-changing media environment.
Lucy, the Brand Manager for Hope Media, boasts a diverse background with a Business Management Degree from City University in London. Having spent over a decade working for not-for-profit organisations while consulting for other companies, Lucy brings a unique perspective to the table. She is also a self-taught graphic designer, adding a creative flair to her skill set. Lucy believes that the field of marketing has undergone significant changes in recent years, challenging the industry to adapt and evolve.
Beth, an experienced Digital Content Manager at Hope Media, brings a wealth of expertise from the not-for-profit and broadcast media industries. Her impressive background includes roles in journalism, radio, media relations, crisis management, and event management. Beth's well-rounded digital skill set, including a certificate in Full Stack Web Development from Codemaster Institute in WA, positions her as a valuable asset to the organisation.
Throughout the episode, Beth and Lucy discuss the transformative journey of Hope Media and highlight the challenges and opportunities presented by the evolving media landscape. With approximately 800,000 monthly listeners, Hope 103.2 in Sydney stands out as the largest community radio station in Australia, reflecting the organisation's commitment to reaching and impacting diverse audiences.
As they share their experiences, Beth and Lucy shed light on the ongoing shifts in marketing and media, emphasising the need for continuous adaptation in an industry where not everyone may have caught on to the recent changes. "Hope Unveiled" is an insightful exploration of Hope Media's rich history, the talents of its key players, and the ever-evolving nature of Christian media in the contemporary world.
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In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld (WMQ), Mike discusses his shift to CEO at Pluss Communities — a tech startup reshaping aged care and retirement living through customised community apps.
Exploring Mike's three-decade commitment to community service irrespective of boundaries, the conversation highlights his enduring passion for assisting those in need. At Pluss Communities, Mike uses technology to strengthen community ties, positively impacting lives and fostering vibrant social connections.
Mike's extensive career spans diverse roles, ranging from executive leadership, youth work, education, content creation, event management, and public speaking. He's held senior positions in marketing, fundraising, communications, customer relations, sales, and community service management.
This podcast unveils Mike's personal motivations driving his marketing career, shedding light on the pivotal moment he discovered his enthusiasm for this field. His unique journey from Wesley Mission Qld to spearheading a tech startup provides insights into his evolving roles and experiences, culminating in his current mission of empowering communities through innovative technology.
Listeners gain deep insights into Mike's marketing philosophy, centred on putting people first. Join this engaging conversation with Mike Jeffrey, offering a comprehensive insight into his journey, core values, and the principles shaping his impactful approach to modern marketing.
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In this episode, we are joined by Vicki Fletcher. Vicki serves as the Global Content and Creative leader for Flight Centre and boasts a wealth of experience as a content marketer adept at navigating ever-changing markets.
As a skilled wordsmith, editor, and digital communicator, Vicki understands the power of storytelling to captivate audiences and drive conversions. With a diverse skill set and a history of collaborating with various teams, she possesses the versatility required to cover all facets of content marketing.
Vicki's work has been featured in prestigious publications such as Amnesty International, The Sydney Morning Herald, and The Canberra Times. Her expertise spans across diverse industries, from travel and photography to health brands and music journalism, providing insights that cater to aspiring marketers, seasoned professionals, and anyone curious about the role of content in today's world.
In this episode, we dive into Vicki's personal journey, exploring her passion for marketing and her trajectory to her current position at Flight Centre. Vicki shares her unique marketing philosophy and discusses the challenges she encounters in her role. She highlights the significance of placing people at the core of marketing and reveals her approach to crafting a robust digital strategy, shedding light on the pivotal factors that have influenced her strategy.
We also delve into the common challenges that businesses face in marketing, with Vicki providing valuable advice for fellow marketers and business owners. To wrap things up, we ask Vicki to reflect on her journey by posing the question: "If you could speak to yourself from 10 years ago, what advice would you offer?"
Join us for an engaging conversation that delves deep into the world of digital marketing, with a particular focus on the importance of prioritizing people. Vicki Fletcher's extensive knowledge and experience are sure to inspire marketers and business owners alike.
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In this episode, we focus on marketing expert Audrey Barucchi. Audrey's journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative.
Audrey's expertise in marketing and communication played a pivotal role in her previous position at Calix Limited. In 2012, she assumed an executive role as General Marketing Manager. During her time in this position, Audrey demonstrated unparalleled expertise in marketing and communication, becoming a driving force behind the company's success including their listing on the Australian Stock Exchange in 2018.
Throughout her career, Audrey has accomplished remarkable feats in marketing. She has been responsible for shaping brand identities, enhancing customer relationships, managing high-profile public relations and events, and collaborating closely with business development and sales teams to execute innovative sales and marketing strategies.
In this episode, we delve into Audrey's marketing philosophy, which is firmly rooted in a people-first approach. Audrey shares insights into the intricacies of digital strategy development and reveals the unique challenges and strategies involved in her marketing endeavors.
Drawing from her wealth of experience, Audrey imparts invaluable advice for fellow marketers and business owners navigating the complexities of today's marketing landscape. She also offers insights on working with internal teams versus agencies and reflects on the wisdom she wishes she could have shared with herself earlier in her career.
If you're eager to learn from a marketing pro who is a true expert in her field, this episode is a must-listen. Prepare yourself for an engaging and informative discussion that will leave you with practical takeaways for your own marketing endeavors, all centered around Audrey's remarkable journey and her dedication to putting people first in her strategies.
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The podcast currently has 47 episodes available.