Summary

In this episode of the Business Beach Club podcast, we’re discussing the essential digital marketing strategies for 2025. We highlight the importance of a thorough spring cleaning of social media profiles, how to optimise your paid ads, and enhance your email marketing efforts. The conversation highlights actionable tips for businesses to improve their online presence and engage effectively with their audience. Plus, we’ll be updating you on some exciting news! 

Takeaways

• Always keep your social media links updated and relevant.
• Regularly clean your social media profiles of spam accounts.
• Video content is important, but don't neglect other formats.
• Repurpose content to maximise reach and engagement.
• Set a budget for paid ads and test different strategies.
• Monitor your ad campaigns to avoid wasting budget.
• Email marketing should be part of a holistic strategy.
• Remove inactive subscribers to reduce costs.
• Implement a welcome sequence for new email subscribers.
• Stay tuned for expert insights in future episodes.