The Business Beach Club

This week we’re giving you insight into our 5 softwares that we wouldn’t be without!

We discuss the benefits of Airtable and how you can organise and manage your content calendar. 

How Canva will be your best friend when it comes to creating on brand content. 

The tips and tricks to using AI technology like Chat GPT to help with your research and write your content (just DON’T copy and paste). 

Why Metricool will save you time and help keep your content consistent. 

And finally, why Moxie is a great tool for sending proposals, contracts, making appointments and tying it all together with email automations. 

We’d love to know what your favourite automations are. 

Send them to us on Instagram by clicking here. 

Did you know your website can save you hours in time every single week!?

A website is so much more than a pretty “shop front.” With the right website strategy, the key information on all of the pages, and technologies/ automations relevant to your business you can save time, look professional and get your website working for you each and every day.

Kayleigh our Co Founder and website expert, talks us through the key things to include on your service pages, the must do’s around FAQs, online booking and why your business absolutely should be taking deposits. 

Head to The Business Beach Club website and purchase the website course here:

https://thebusinessbeachclub.com/shop-digital-marketing-mini-courses/ 

Does the perfect Instagram ™ post even exist?

In this week's episode co founder and marketing expert Soph chats about the evolution of Instagram ™ over the last decade and how the platform has evolved into so much more than a photo sharing app. 

From strategy advice, to creating your content pillars, to creating different content formats, to optimising each post.

We also discuss, selling on social media, what gives us the ick and whether video is a must as part of your social strategy.  This episode is JAM PACKED with so much value and top tips for anyone in charge of creating content for a businesses social media account. 

Purchase the social media course here 

In this episode of the Business Beach Club podcast, hosts Kayleigh and Soph welcome Amanda, a brand photographer and founder of AKP Branding Stories.

 Amanda shares her journey into brand photography, emphasising the importance of personal connection in branding. She discusses her transition from wedding photography to focusing solely on brand photography, detailing her day-to-day operations and the significance of camera confidence for business owners.

Amanda provides practical tips for building confidence in front of the camera and strategies for maintaining visibility on social media and highlights the importance of authenticity in branding and the need for regular updates to personal imagery.

Key Takeakeaways

• Brand photography encompasses all imagery used to market a business.
• People connect with brands through the faces behind them.
• Transitioning from wedding photography to brand photography can be fulfilling.
• Planning is essential for a successful brand shoot.
• Camera confidence is crucial for business owners.
• Self-perception can hinder one's ability to show up authentically.
• Wearing comfortable clothes can enhance confidence during shoots.
• Social media visibility doesn't have to be perfect or frequent.
• Regular brand shoots help maintain fresh content.
• Authenticity in branding fosters trust with potential clients.

Connect With Amanda On Instagram

This week we're joined by the incredible Kirsty Holden, talking all things ADHD.

Kirsty was recently diagnosed with ADHD after a long journey to diagnosis. Kirsty is an online business manager that supports business owners on a mission to make their lives easier. 

We discuss the empowerment that comes from understanding neurodivergence, the emotional journey post-diagnosis, and the need to adapt traditional goal-setting frameworks like SMART goals to better suit their unique needs.

In this conversation, Kirsty Holden discusses the challenges faced by individuals with ADHD in business, focusing on the importance of reward systems, breaking down goals into achievable steps, and effective time management strategies. She emphasises the need for external support and the significance of recognising and rewarding personal achievements to enhance productivity and motivation. 

Kirsty's Website

Kirsty's Instagram 

Today we're joined by the incredible Emma Boyle, of Emma Boyle Brand Photography, a successful self-employed freelance photographer. 

Emma shares her story of leaving a successful legal career and following her passion to become a freelance photographer and organise her day on her terms. 

As well as tips for transitioning from an employed position to a self-employed role, Emma also share some practical tips for using props within your brand photoshoots. 

We also talk about the importance of building authentic connections with clients, and the importance of being true to oneself in business. 

To connect with Emma, you're best of finding her on Instagram. 

We're sharing insights into our journey of creating the Business Beach Club, a platform designed to support small business owners. We discuss the challenges of starting a business, the importance of a holistic marketing strategy, and the foundational elements necessary for success. The episode also highlights our course offerings, which include business basics, website development, and marketing strategies, all aimed at empowering entrepreneurs to thrive in the digital landscape.

Whether you're a new business owner, looking to escape your full time job, or full of entrepreneurial spirit, the Business Beach Club is essential in your early stages of business. 

ACCESS OUR SIGNATURE COURSE 
Connect with us on Instagram

We are joined by Ella Denson Smith who shares her journey to becoming a self-employed copywriter and consultant.  This episode certainly packs a punch as Ella takes us through 10 incredible tips to help you and your business write impactful copy for your website and social posts.

With a focus on strategy, readability, alignment, values, creating content cycles and the psychological impact of power words, Ella really has shared some fantastic advice.

Keep listening to the end to find out what Ella's one piece of advice is for those starting their own business, a piece that Soph and Kayleigh also agree with!

Connect With Ella On Instagram

Visit the Business Beach Club Website

Join us in our first ever guest episode. This week we're joined  by the inspiring Sian Howarth.

In this conversation, Sian Howarth shares her inspiring journey from a turbulent childhood to becoming a successful CEO and founder of Nora Rose. She discusses the challenges she faced, including personal loss and grief, and how these experiences shaped her resilience and determination. Sian emphasises the importance of mentorship, personal growth, and the power of storytelling in business.

Her story is a testament to the transformative power of adversity and the drive to create environments where people can thrive. In this engaging conversation, Sian Howarth discusses her journey of refining her brand, expanding her business beyond Wales, and the importance of connection and community. She shares her excitement about launching a new creative studio, her personal challenges with fertility, and the significance of building a supportive team.

We can't wait for you to listen to this episode! 


To Connect With Sian:

Instagram:
@_sianhowarth
@norahrosestaging
@norahrosestudios

Summary

In this episode of the Business Beach Club podcast, we’re discussing the essential digital marketing strategies for 2025. We highlight the importance of a thorough spring cleaning of social media profiles, how to optimise your paid ads, and enhance your email marketing efforts. The conversation highlights actionable tips for businesses to improve their online presence and engage effectively with their audience. Plus, we’ll be updating you on some exciting news! 

Takeaways

• Always keep your social media links updated and relevant.
• Regularly clean your social media profiles of spam accounts.
• Video content is important, but don't neglect other formats.
• Repurpose content to maximise reach and engagement.
• Set a budget for paid ads and test different strategies.
• Monitor your ad campaigns to avoid wasting budget.
• Email marketing should be part of a holistic strategy.
• Remove inactive subscribers to reduce costs.
• Implement a welcome sequence for new email subscribers.
• Stay tuned for expert insights in future episodes.