Social Media is SO important for businesses, so listen in for some top tips on setting up your social media profiles for success. From choosing the right platforms based on the target audience to the importance of clear and consistent branding, including profile pictures, bios, and contact information. You should make sure you're creating a variety of content types, such as images, carousels, and videos, to engage your audience. And we talk about how you should show your personality on your social to help you build a community and establish trust with the audience.


Chapters

00:00 - Introduction

02:03 - Choosing the Right Social Media Platforms

03:22 - Setting Up Your Social Media Profile for Success

09:18 -Creating Engaging and Relatable Content

16:05 - Consistency and Branding on Social Media

17:35 - Don't worry about the mistakes, just take action!

Connect With Us:
 
The Business Beach Club Instagram - https://www.instagram.com/thebusinessbeachclub/ 
 
Purchase Our DIY Course:
https://thebusinessbeachclub.com/elevate-online-digital-marketing/ 

 Thanks for supporting our small business so that we can continue to support yours.
 
 Soph & Kayleigh  - Your Business Beach Club Founders

Understanding your audience is key to unlocking success in your business. Knowing their age, gender, interests, and pain points helps you build a clear picture of who your audience is and how to communicate with them We discuss how it's important to make your audience feel understood and connected to your brand. Take them on a journey, identify their pain points and show them how your products/ services can transform them. 

When you know your audience it also helps you choose the right marketing platforms to get visible on. Plus, don't forget to nurture your audience and build relationships for long-term success.

Chapters

00:00 - Why Your Audience Matters: Unlocking Business Success

04:27- Building Trust and Loyalty Through Audience Understanding

07:34 - Finding Your Audience: Demographics, Interests, and Pain Points

10:58 - Marketing to Your Audience: Choosing the Right Platforms

14:35 - Segmenting Your Audience for Targeted Messaging

19:36 - Nurturing Your Audience: Retaining and Converting Customers

Connect With Us:
 
The Business Beach Club Instagram - https://www.instagram.com/thebusinessbeachclub/ 
 
Purchase Our DIY Course:
https://thebusinessbeachclub.com/elevate-online-digital-marketing/ 

 Thanks for supporting our small business so that we can continue to support yours.
 
 Soph & Kayleigh  - Your Business Beach Club Founders

To have a website or to not?

The question on many business owners lips! to We dive in and discuss the benefits of having a website for your business and how it can really help you stand out and attract customers. We talk about the different types of websites, from simple landing pages to full-service brochure websites, along with some of the impressive various functionalities a website can have, such as e-commerce platforms, booking systems, and membership sites. Not forgetting the importance of mobile optimisation making sure you're providing clear and concise information on your website. As if that wasn't enough we also discuss the value of data gathering and using your website analytics to understand customer behaviour. Whether you want to hire an agency to do it for you, or do it yourself, we're here to help! 

Key Chapters:

00:00 - Introduction: Is it time your business had a website?

03:18 - Different types of websites

07:18 - Creating a user-friendly and mobile-optimised website

13:30 - Including pricing on your website

16:07 - Using a DIY website building course for small businesses

20:01 - Conclusion: Get your website up and running

Connect With Us:

The Business Beach Club Instagram - https://www.instagram.com/thebusinessbeachclub/ 

Purchase Our DIY Course:
https://thebusinessbeachclub.com/elevate-online-digital-marketing/ 

Thanks for supporting our small business so that we can continue to support yours.

Soph & Kayleigh  - Your Business Beach Club Founders

Welcome to The Business Beach Club Podcast!

We're welcoming you to The Business Beach Club, say hello to Sophie and Kayleigh your founders. We've collaborated on this project but we'll also be sharing our very own  business journeys. This episode is all about the importance of taking messy action, exactly what we took to get this podcast launched!

Who else craves the freedom and flexibility that comes with running your own business? Still on the fence? We encourage you to just get started!!! And our affordable self-study course is here to help you do just that.


Chapters

00:00 - Introduction and Excitement

03:12 - Sophie's Journey in Marketing

07:38 -Creating the Business Beach Club

14:23 - The Benefits of Running Your Own Business

16:15 - Finding Your Why

19:50 - Introducing the Business Beach Club Course

Connect With Us:

The Business Beach Club Instagram - https://www.instagram.com/thebusinessbeachclub/ 

Purchase Our DIY Course:
https://thebusinessbeachclub.com/elevate-online-digital-marketing/ 

Thanks for supporting our small business so that we can continue to support yours.

Soph & Kayleigh  - Your Business Beach Club Founders

Join co hosts Sophie Angell founder of Digital Marketing Agency Connect Your Social, and Kayleigh Mackenzie, founder of K Website Designs as they talk all things business. From getting your website and marketing right, to running a business that gives you the balance you want. 

The Business Beach Club podcast is a must for any entrepreneur wanting real and raw business insights, advice with a giggle or two along the way.