Summary

In this episode of the Business Beach Club, hosts Soph and Kayleigh welcome listeners to 2025 and share essential tips for updating websites and improving SEO. We emphasise the importance of keeping website content current, ensuring accessibility for all users, and utilising blogs as a marketing tool. The conversation highlights practical steps for business owners to enhance their online presence and prepare for a successful year ahead.

Takeaways

• Check your website for outdated information and images.
• Update testimonials to reflect recent experiences.
• Ensure your website is accessible to all users.
• Use clear colour contrast for better readability.
• Maintain a structured page layout for SEO benefits.
• Utilise alt text for images to aid screen readers.
• Simplify navigation to improve user experience.
• Consider the importance of website hosting and domains.
• Blogs can serve as a marketing tool to showcase expertise.
• Stay consistent with updates and improvements throughout the year.

Join us as we reflect on our achievements in 2024, emphasising the importance of recognising small wins and the challenges of balancing business and personal life. We share personal milestones, including Kayleigh's journey as a mother of two and Soph's relaunch of her digital marketing agency. The discussion transitions into setting ambitious goals for 2025, focusing on work-life balance, financial targets, and the growth of our joint venture, the Business Beach Club. We can't for what's in store and we have SO much excitement for the future and the impact we hope to have on small business owners in 2025.

Key takeaways

• Reflecting on achievements helps recognise growth.
• Small wins are significant in the journey of business.
• Being a business owner is a courageous step.
• Balancing personal life and business is challenging but rewarding.
• Doubling a business is a remarkable achievement.
• Choosing the right clients can reduce stress.
• Maintaining a six-figure turnover is a significant milestone.
• Creating a course requires hard work and dedication.
• Launching a podcast is a valuable way to connect with an audience.
• Setting clear goals for the future is essential for success.

In this episode of the Business Beach Club podcast, Kayleigh and Soph discuss the essentials of email marketing, focusing on two popular platforms: MailerLite and Klaviyo. They explore the features, benefits, and ideal use cases for each platform, providing insights for both service-based and e-commerce businesses. The conversation highlights the importance of email automation, segmentation, and strategies for recovering abandoned carts, ultimately emphasising how effective email marketing can drive business growth.

00:00
Introduction to Email Marketing

01:51
Exploring MailerLite for Service-Based Businesses

04:45
Diving into Klaviyo for E-Commerce

10:26
Advanced Features of Klaviyo

14:55
Comparing MailerLite and Klaviyo

In this conversation, Soph and Kayleigh discuss the essential elements of a website homepage, focusing on the importance of engaging content above the fold, effective navigation, and clear calls to action. Kayleigh shares insights on how to structure a homepage to ensure it captures user attention quickly and provides practical tips for web design that balances aesthetics with functionality. We also touch on the significance of social proof and keeping content simple for better user experience.

0:00
Introduction to Website Essentials

01:49
The Importance of Above the Fold

15:08
Key Elements of a Website Homepage

16:01
Exploring the Rest of the Page

Purchase the website strategy workbook here:
https://thebusinessbeachclub.com/website-workbook-buy/ 

In this conversation, Kayleigh and Soph discuss the importance of planning a Christmas content calendar to alleviate the chaos of December. They emphasise the need for strategic content creation, focusing on various content pillars, and provide innovative ideas for engaging social media content.

Plus, stay tuned for our real life examples and content ideas of what to post about in the lead up to Christmas! 

00:00
Planning Ahead for Christmas Content

01:06
Creating Effective Content Pillars

06:15
Engaging Christmas Content Ideas

09:45
Innovative Social Media Strategies

16:21
Scheduling for a Stress-Free December

Purchase the Digital Marketing Course Here:
https://thebusinessbeachclub.com/digital-marketing-course/ 

Sophie shares her transformative experience at a business retreat in Ibiza led by positive psychologist Niyc Pidgeon. The retreat focused on personal development, building connections, and fostering a supportive environment among women entrepreneurs. Sophie discusses the importance of setting intentions, learning from others, and overcoming the anxiety of attending such events. Sophie emphasizes the value of networking, and encourages listeners to step out of their comfort zones to build meaningful relationships in business.
Plus you'll get to hear Sophie's practical tips for preparing for a retreat. 

00:00
Introduction to the Retreat Experience

02:47
Building Connections and Setting Intentions

06:03
Learning from Others and Overcoming Intimidation

09:10
Preparing for a Retreat: Tips and Strategies

11:46
Networking and Building Relationships

15:02
The Value of Community in Business

17:58
Encouragement to Step Out of Comfort Zones

In this episode, we're sharing our real experiences and lessons learned from running our own businesses. 

We discuss the challenges of pricing and the importance of finding a comfortable price point, with that all important reminder of knowing your worth!  Plus we look at the importance of having clear contracts and expectations in place to avoid misunderstandings and the significance of setting boundaries and sticking to them to maintain a healthy work-life balance. 

It's real, it's raw, it's relatable! If you're a business owner dive right in!

Introduction and Real Experiences

01:22
Finding Your Price Point

05:06
Contracts and Expectations

10:40
Setting Boundaries

13:14
Not All Work is for You

18:49
Constant Learning and Growth

This conversation delves into the essentials of Search Engine Optimization (SEO), focusing on its importance for website visibility and ranking. Kayleigh provides insights into various strategies, including on-page SEO techniques, the significance of website security, effective keyword research, and the creation of quality content. 

Set yourself up for SEO success today! 


0:00
Understanding SEO Basics

06:27
On-Page SEO Strategies

15:50
The Importance of Website Security

18:56
Keyword Research Essentials

26:53
Creating Quality Content

31:27
Leveraging Blogs for SEO

37:38
Final Thoughts on SEO Implementation

Using my 12 years of paid social ads experience I share the 10 key steps for setting up successful social media ad campaigns. Soph considers the importance of defining campaign objectives, choosing the right audience, setting a budget, creating compelling assets and copy, and implementing tracking and analytics, as well as the value of A/B testing and continuous optimisation. 

If you're thinking of getting started with Meta Ads or need a refresh in the foundations of a great Ad campaign this is a great place to start. 

00:00
Introduction

03:30
Starting with Traffic and Engagement Campaigns

07:48
The Value of Ads Beyond Immediate ROI

12:23
Setting a Budget and Managing Expectations

16:34
Budgeting Strategies for Different Businesses

20:39
Creating Compelling Ad Assets and Copy

23:15
Simplifying Ad Messaging for Clarity

28:06
Implementing Tracking and Event Tracking

31:09
Leveraging Analytics for Deeper Insights

35:31
A/B Testing and Continuous Optimization

We're diving in to Black Friday preparations and how you can get your business ready for one of the biggest shopping opportunities of the year. 

We'll be talking creating irresistible offers, whether you have a product-based or service-based business. Including top tips on how you can prepare your website, ensuring it can withstand high levels of traffic.

And of course we can't forget about the important role marketing plays in the lead up to Black Friday so we share our advice around Email Marketing and using the Meta Pixel to your advantage!  

Listen now and get your Black Friday planning started! 

00:00
Introduction and Discussion about Black Friday

02:42
Creating Irresistible Offers

05:56
Optimising Your Website for Black Friday Traffic

10:24
Building Anticipation with Email Marketing

13:42
Retargeting Ads: Reaching Interested Audiences

18:00
Making Decisions that Align with Your Business Goals