In this episode of the Business Beach Club podcast, hosts Kayleigh and Soph welcome Amanda, a brand photographer and founder of AKP Branding Stories.

 Amanda shares her journey into brand photography, emphasising the importance of personal connection in branding. She discusses her transition from wedding photography to focusing solely on brand photography, detailing her day-to-day operations and the significance of camera confidence for business owners.

Amanda provides practical tips for building confidence in front of the camera and strategies for maintaining visibility on social media and highlights the importance of authenticity in branding and the need for regular updates to personal imagery.

Key Takeakeaways

• Brand photography encompasses all imagery used to market a business.
• People connect with brands through the faces behind them.
• Transitioning from wedding photography to brand photography can be fulfilling.
• Planning is essential for a successful brand shoot.
• Camera confidence is crucial for business owners.
• Self-perception can hinder one's ability to show up authentically.
• Wearing comfortable clothes can enhance confidence during shoots.
• Social media visibility doesn't have to be perfect or frequent.
• Regular brand shoots help maintain fresh content.
• Authenticity in branding fosters trust with potential clients.

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