About This Episode

Storytelling is more than a communication technique—it’s one of the most valuable soft skills a digital marketer can develop.

In this episode, we're joined by strategic storyteller and author Patti Sanchez to explore why storytelling continues to matter in an AI-driven world. From building trust with clients to communicating organizational change and presenting complex data, Patti explains how storytelling helps marketers connect with people in ways technology simply can't.

Patti Sanchez is a veteran communicator in Silicon Valley. She has worked with tech innovators like Apple, Cisco, GE, Hitachi, HP, Oracle, Salesforce, Varian, and VMware to craft narratives that spark change and fuel growth. 

She is the creator of several highly rated communication training courses and two award-winning books. Her consulting firm, PattiSan Communication, equips and empowers organizations to harness the power of story to drive positive change at work and in the world. 

This episode is for you if you’re curious about the following:

1. What storytelling is, why it's powerful, and how to integrate it into your digital marketing work.
2. Why writing skills are important, and how to get started improving your writing.
3. How storytelling can lead you through uncertainty — whether the data's messy, the strategy's shifting, or your own career is evolving.
4. A storytelling framework you can use today to be more effective.

If you're ready to strengthen your communication skills and discover how to become a good storyteller, this episode is packed with actionable insights you can apply to your marketing, leadership, and client relationships right away.

Connect With Patti

• Visit Patti’s website - PattiSan Communication
• Connect with Patti on LinkedIn
• Follow Patti on Instagram
• Follow Patti on Threads 

Resources
Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

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If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

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ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: 

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

• Prioritization
• Adaptability
• Developing self-learning habits
• The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

1. Why AI change feels more job-threatening than past SEO shifts
2. Prioritization is the core skill behind strategy, learning, and communication
3. Adaptability as a daily practice when plans change midstream
4. How to reframe “I am behind” and start with foundational technical SEO
5. Trusted resources for AI search and LLM learning
6. Managing your stress from AI overwhelm through community. 
7. Confidence for women in SEO and filtering out loud but inaccurate advice
8. Separating self-worth from technical skill and building a healthier work culture
9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

• Visit the Kick Point Inc. website
• Connect with Elizabeth on LinkedIn
• Follow Elizabeth on Instagram @lizlinderseo

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

Welcome back to the podcast. In this episode, we’re joined by Michelle Keller. Michelle creates content that promotes trust, protects her clients' agency and dignity, and is welcoming to all through inclusivity and accessibility, and hopes for the future.

This episode is perfect for you if you're curious about what compassionate design is and how to integrate it into your digital marketing strategy.

Episode Highlights:

1. What compassionate design is and how you can integrate it into your digital marketing strategy
2. How compassionate design and inclusive efforts overlap.
3. How can you convince your boss to take a compassionate design approach?
4. What soft skills do digital marketers need to cultivate in order to embrace compassionate design?
5. How can teams foster more compassion in the design and decision-making process?
6. How does compassionate design help us avoid bias or harmful assumptions about users?

Connect With Michelle

• Michelle’s Content UX Design Portfolio
• Connect with Michelle on LinkedIn
• Find Michelle on Medium

Resources:

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

In this episode, we’re joined by Paddy Moogan. Paddy is Founder of The New Leader, a training platform that enables agency teams to become more effective managers and leaders. He also works with agency founders as a coach and non-exec director to help them navigate the world of agency life. Previously, he spent ten years as CEO and co-founder of Aira, a digital marketing agency based in the UK.

This episode dives deep into the practical skills that separate mediocre managers from inspiring leaders. You'll discover why active listening is Paddy's secret weapon (born from an unexpected place), and how to deliver difficult feedback in ways that motivate rather than discourage. Whether you're struggling with delegation, managing remote teams, or having tough conversations about performance, Paddy offers actionable strategies that work in the real world of agency life.

| A good leader is probably someone who listens... They're better at listening to people. They try to empathize. They try to have a high degree of emotional intelligence, and I think really, they're quite selfless in many ways. ~ Paddy Moogan

This episode is for you if you’re curious about the following:

1. How to become a good manager
2. If you're in a management role and you don't have any management experience or training
3. How can you improve your management skills
4. How you can improve your leadership skills, no matter what your professional position.

Connect With Paddy

• Visit The New Leader website
• Connect with Paddy on LinkedIn
• Follow Paddy on Bluesky
• Follow Paddy on Mastodon

Resources
Find resources on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Welcome to Season Three of Digital Marketing Victories Podcast. In this first episode, we’re joined by Dana DiTomaso, Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.

This episode is for you if you’re curious about the following:

1. You want to develop your analytic thinking. 
2. You want to be comfortable analyzing data and using it to persuade others.
3. You need tips around selecting and presenting data when you're persuading others to change their behavior.
4. You want to use data to guide a ruthless prioritization process to streamline your marketing requests.

Connect With Dana

• Visit Dana’s website 
• Learn about Kick Point
• Connect on LinkedIn, Bluesky and Mastodon
• Kick Point Playbook’s YouTube channel
• Find Dana’s decks on SpeakerDeck

Resources

Find resources mentioned on episode webpage.

Tune In Now

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Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care.

Today, we dive deep into practical strategies for emotional management in both personal and professional settings. Tazmin shares her invaluable stories and techniques for handling stress, maintaining a positive mindset, and how to create a personal development plan. Learn how she utilizes soft skills such as patience, resilience, and self-awareness to navigate emotional situations and turn them into opportunities for growth. From emotional intelligence to creating a career plan, Tazmin provides tools that can significantly impact your career trajectory. 

This episode is for you if you’re curious about the following:

1. How managing your emotions is a key soft skill you need to develop
2. How can mindfulness and other techniques be used to manage stress, develop patience, keep cool, and handle conflict more effectively?
3. We'll also discuss how you should think about your career for the long term—visualizing success, setting your own personal development goals and plan, tips for interpreting feedback, and reorienting your emotional response to failures.

Connect With Tazmin

• Visit her website
• Connect on LinkedIn
• Follow on Twitter @SulemanTazmin
• Her coaching program - Revitalise

Resources

Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant. Jackson's recent lead New York Times opinion piece on uncertainty and well-being drew a quarter-million views.

In this episode, we explore how to navigate uncertainty and what Maggie suggests you do to experience the positive effects of uncertainty in your own life and digital marketing career.

This episode is for you if you’re curious about the following:

1. You feel overwhelmed or stuck by how to deal with the uncertainty of SEO and digital marketing and would like tactics to deal with uncertainty and overwhelm.
2. You want to present yourself and your strategies confidently, even if the data is uncertain about future outcomes.
3. You want to learn more about how uncertainty can help you become a more creative and curious marketer.

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. 

Kayley specializes in complete journey analysis, from identifying organizational objectives and challenges, down to research with end users and beneficiaries, incorporating website data and analytics to put together a complete picture of how people interact with an organization and how to improve it. She is primarily focused on charity, non-profit, and pro-social organizations. Kayley is also a mental health first-aider with a particular interest in enhancing well-being at work. 

"There's no easy fix for a workplace to be less sort of poor mental health, whether that's triggering anxiety or stress or whatever, however, we talk about it, the change really needs to come from the top " -  Kayley Dempsey

This episode is for you if you’re curious about the following:

1. How to know if your work is triggering your anxiety
2. Workplace best practices to overcome stress and anxiety
3. What triggers anxiety and stress at work
4. How to effectively lead and support people with anxiety
5. The soft skills and coping techniques to manage your anxiety
6. When to know if you need professional help for your anxiety.

Connect With Kayley

• Learn about Manifesto Digital
• Learn about TPXimpact
• Connect on LinkedIn
• Follow on Twitter
• Kayley’s BrightonSEO deck: Managing Anxiety in You and Your Team

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

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Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. 

He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the company to 8 figures in annual recurring revenue and secure over $100 million in capital. Lloyed is also the co-founder of Traction, a community empowering more than 100k innovators through connections, content, and capital.

In today’s episode, we'll dive into resilience -  a crucial skill for navigating challenges and embracing change. 

Studies show that being resilient not only improves your work and happiness but it can also reduce feelings of depression. 

So, we’ll discuss why having a supportive community is crucial for building emotional resilience.  Lloyed will also share tips on creating a strong community around your brand or personal projects.

Tune in for an engaging discussion on resilience with Lloyed Lobo!

| Pain is the precondition for growth. Anything great is a long, freaking slog. It's a marathon of the heart and mind. - Lloyed Lobo

This episode is for you if you’re curious about the following:

1. What is the most effective way to build resilience over time?
2. How important is having a supportive community in building emotional resilience?
3. What mindset helps build resilience, especially in children?
4. When pursuing social media influence, is it better to create your own content or conduct influencer outreach?
5. Can difficult life experiences (and trauma) like poverty, war, or depression increase resilience?

Connect With Lloyed

• Connect on LinkedIn
• Follow on Instagram
• Follow on Twitter
• Get Lloyed’s new book

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode

In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other. 

She's been working in the digital space since 2015. As a non-native English speaker from a developing country, she struggled greatly with confidence, imposter syndrome, and self-sabotage at work. Through a mindset program, she became a confident SEO Manager who enjoys her job but, more importantly, her life.

This episode is for you if you’re curious about the following:

1. What imposter syndrome is and how you can overcome it.
2. How you can control stressful thoughts and situations
3. To consistently feel good about yourself. 
4. How to come from a place of true confidence.

Tune in for an insightful conversation with Adrijana Vujadin!

Connect With Adrijana

• Check out her website
• Follow her on Twitter @adrijanavujadin
• Connect with her on LinkedIn
• Check out the SEO Happy Hour podcast
• Subscribe to the SEO Therapy Newsletter
• Her brightonSEO 2023  deck

Resources
Find on episode webpage.

Send us Fan Mail

Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:

You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.

Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!

Support the show

Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch

• Tweet us at @dmvictories
• Email us at [email protected]

If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!