ABOUT THIS EPISODE:

Today, we’re joined by Elizabeth Linder. Elizabeth is the Director of SEO at Kick Point Inc., where she supports clients and other digital marketers in understanding how SEO works, how it fits into an overall business strategy, and how to prioritize tactics that directly support their business goals.

In this episode, join us as we talk candidly about something a lot of us feel but rarely say out loud: 

The anxiety of working in SEO while AI is rewriting the rules underneath us.

This isn't another episode about tools or tactics. It's about the soft skills that will outlast any change in algorithms:

• Prioritization
• Adaptability
• Developing self-learning habits
• The confidence to say "I don't know yet" without flinching

Elizabeth also shares how to build real learning habits, find the right community, and separate your professional worth from a skillset that's always evolving.

If you've felt behind on the AI conversation — or overwhelmed by how fast everything is moving — this episode is for you.

EPISODE HIGHLIGHTS:

1. Why AI change feels more job-threatening than past SEO shifts
2. Prioritization is the core skill behind strategy, learning, and communication
3. Adaptability as a daily practice when plans change midstream
4. How to reframe “I am behind” and start with foundational technical SEO
5. Trusted resources for AI search and LLM learning
6. Managing your stress from AI overwhelm through community. 
7. Confidence for women in SEO and filtering out loud but inaccurate advice
8. Separating self-worth from technical skill and building a healthier work culture
9. A simple learning system using micro-goals, calendar blocks, and accountability

CONNECT WITH ELIZABETH:

• Visit the Kick Point Inc. website
• Connect with Elizabeth on LinkedIn
• Follow Elizabeth on Instagram @lizlinderseo

RESOURCES MENTIONED:

Find mentioned resources on episode webpage.

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