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In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.

💬 In This Episode, You'll Learn:

• The real definition of digital marketing (hint: it’s not just affiliate links and resale rights)
  
  
• Why digital marketing has been misunderstood and misrepresented lately
  
  
• Heidy’s journey into digital marketing — from blogging in 2014 to podcasting, coaching, and selling digital and physical products
  
  
• A behind-the-scenes look at the first digital product she ever sold
  
  
• How AI tools like Gemini and ChatGPT helped Heidy see herself clearly as a digital marketer
  
  
• The mindset shift that inspired this podcast and her coaching offers
  
  

🔥 Key Takeaways:

• If you're creating content, selling products, using email marketing, social media, or podcasting — you are already using digital marketing
  
  
• You don’t need to resell someone else’s course to be a digital marketer — you can build your own path based on your strengths and experiences
  
  
• Digital marketing includes: SEO, blogging, social media, affiliate marketing, podcasting, and more
  
  
• Don’t wait for validation — own your title and your experience

📌 Resources Mentioned:

• ✅ How to Start Your Online Business Checklist for Latinas
  
  
• 🎯 Digital Marketing 101 Mini-Course – Discover which strategy is best for your goals and audience
  
  
• 💻 Join My Email List – Get new episodes + tips delivered every Thursday
  
  
• 🛍️ Visit My Stan Store – Access all resources in one place

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.