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This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes.

💬 In This Episode, You'll Learn:

• What is the podcast cycle
• What it takes to produce a podcast episode
• Which part of the podcast cycle can you outsource

🔥 Key Takeaways:

• Research and support your content with credible sources to build listener trust.
• Plan and outline episodes to maintain focus and deliver relevant content.
• Edit podcast episodes for clear, engaging audio, outsourcing if necessary.
• Create compelling graphics and detailed show notes to enhance episode visibility.
• Schedule and market your episodes effectively to reach a wider audience.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 Podcast Starter Kit 
• 💻 Podcast Blogs
• 💻 Free Weekly Podcast Coaching
• 💻 30 Ways to Market Your Podcast
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts. 

💬 In This Episode, You'll Learn:

• What is a podcast hosting site
• Which one should you choose
• What is an RSS feed
• What are the pros and cons of each podcast hosting site

🔥 Key Takeaways:

• Understand the difference between a podcast hosting site and listening platforms. 
• How an RSS feed works 
• Research each podcast hosting site for its features, like pricing and analytics.
• Align your choice of hosting sites with your podcast vision and goals 

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Launch Course
• 💻 The V.O.I.C.E. Method Podcast Launch Workbook
• 💻 BuzzSprout Referral Link 
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Ready to start your podcast, but don’t know where to start? Today I’m sharing my proven podcast launch process called - The V.O.I.C.E. Method! It’s literally the blueprint I walk my clients through to take their idea of a podcast and turn it into a fully launched podcast in just 6 weeks! And at the end of the episode, you’ll hear a client testimonial of what it is like to have me as your podcast coach! So, if you’ve been thinking about starting a podcast - this episode will walk you through the process! 

💬 In This Episode, You'll Learn:

• What is The V.O.I.C.E. Method
• What you need to launch a podcast 
• How to launch a podcast in six weeks or less
• How to work with me as your podcast coach 

🔥 Key Takeaways:

• Define your podcast’s purpose and target listener early.
• Outline the content, format, and release schedule to ensure consistent output.
• Gather necessary equipment and choose a podcast host.
• Build a loyal audience by connecting with and engaging them.
• Execute your launch plan and maintain consistency to make an impact.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Launch Course
• 💻 The V.O.I.C.E. Method Podcast Launch Workbook
• 💻 Podcasting Equipment & Tools List
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Surprise! Today I’m sharing some exciting news—the podcast has officially rebranded! What started as Digital Marketing for Latinas is now Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.

In this quick update, I share why I decided to pivot, what the new focus of the show will be, and what “CEO” truly means for Latina podcasters—whether you’re podcasting as a business, a passion project, or simply a creative outlet.

Podcasting is powerful because it grows with you, and this rebrand is proof that you can pivot and evolve along the way. Get ready for more tips, strategies, and encouragement to help you launch, grow, and thrive with your podcast.

💬 In This Episode, You'll Learn:

• Why the podcast is shifting from digital marketing to podcasting
• The story behind the rebrand and what inspired the pivot
• What “Latina CEO” means (and why it’s not just for business owners)
• How podcasting connects to digital marketing and online business
• A sneak peek of what’s coming next (including my V.O.I.C.E. Method for launching a podcast)
  
  

🔥 Key Takeaways:

• IT’S OKAY TO PIVOT! 

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Sign up for this podcast’s email list!
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Today, I dive into email marketing, explaining its value for online businesses. I share about popular platforms like Mailchimp and Substack, the pros and cons of email marketing, and actionable strategies to grow your email list from scratch.

💬 In This Episode, You'll Learn:

• Benefits of email marketing. 
• Different platforms to use for email marketing. 
• Why it’s better to focus on quality over quantity. 
• How to nurture your audience once they’ve signed up for your email list. 
  
  

🔥 Key Takeaways:

• Understand what email marketing is and why it’s crucial for businesses.
• Explore popular email marketing platforms like Mailchimp, ConvertKit, and Substack.
• Learn the pros, such as high ROI and direct communication, and cons, like deliverability issues.
• Discover actionable strategies to grow your email list, including lead magnets and sign-up forms.
• Focus on building a quality, engaged email list for better results.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Sign up for this podcast’s email list!
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode, I dive into the world of social media marketing, discussing the pros and cons of various platforms like TikTok, Instagram, Facebook, X (formerly Twitter), Threads, and LinkedIn. I share personal experiences and provide insights into choosing the right platform for your target audience and business goals.

💬 In This Episode, You'll Learn:

• Different Social Media Platforms
• Pros and Cons of Each Platform
• Choosing the Right Platform for Your Business
  
  

🔥 Key Takeaways:

• Understand the unique content styles and algorithms of TikTok, Instagram, Facebook, X, Threads, and LinkedIn.
• Identify which social media platforms align best with your target audience and business objectives.
• Balance social media engagement with mental well-being, recognizing the potential for comparison and addiction.
• Leverage platforms like Threads for organic engagement and community building.
• Utilize LinkedIn for professional networking, B2B marketing, and sharing industry insights.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode, I teach all things SEO for Latinas! By providing actionable strategies to optimize blog posts for higher search engine rankings. Learn how to do keyword research, optimize your blog posts for SEO, and improve user experience to drive organic traffic and achieve your business goals. This episode is a must-listen for Latina entrepreneurs looking to boost their online presence.

💬 In This Episode, You'll Learn:

• What is SEO!
• How to Format Your Blog Posts for SEO!
• All the aspects needed for your website & blog posts to rank on Google!
• How to create a user-friendly experience for your audience when they visit your website!

🔥 Key Takeaways:

• Conduct keyword research using tools like WordStream, Google Trends, and Wordtracker to identify popular search terms.
• Create high-quality, long-form content (minimum 1000 words) that directly answers audience questions and provides value, while avoiding plagiarism.
• Optimize user experience by ensuring your website is easy to navigate, mobile-friendly, accessible, and loads quickly; use PageSpeed Insights to check website speed.
• Build backlinks by linking to credible external sources and creating valuable content that other websites will want to link to; monitor your domain authority (DA) using Moz.
• Format blog posts for SEO by using header tags (H1, H2, H3), breaking up paragraphs, including images with alt tags, and ending with a clear call to action.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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We are in the different aspects of digital marketing series, and in this episode, I’m breaking down one of the most powerful tools for building your online brand—a blog. Despite what you may have heard, blogging is not dead. In fact, it’s still one of the best ways to build authority, drive traffic, and create passive income.

I walk you step-by-step through how to start your own blog, from choosing a niche and buying a domain, to creating valuable content and exploring different monetization methods. Whether you’re brand new or have been considering starting a blog for a while, this episode will give you the clarity and confidence to finally get started.

💬 In This Episode, You'll Learn:

• Why a blog is an asset you own (unlike social media)
• The benefits of blogging, including evergreen content that works for you long-term
• How to choose your niche and get your blog set up
• The must-have structure for every blog post (SEO-friendly format)
• Five ways to make money from your blog: ads, affiliate marketing, digital products, services, and sponsorships

🔥 Key Takeaways:

• Blogging is an asset!
• Blogging is a powerful tool for building your online business and brand.
• Don't use the excuse that you’re not a good writer - AI can help you! 
• Think of blogging as faceless marketing! 

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Grab the How to Start and Make Money from Blogging Workbook
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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Starting an online business takes more than passion—it requires investment. And not just money, but time, energy, and personal growth. In this episode of Digital Marketing 101 for Latinas, I open up about all the investments I’ve made since stepping into the online world—from my very first freelance writing bundle to coaching programs, conferences, internships, and even the mental health work that has kept me grounded.

I also share the lessons I’ve learned about knowing when to invest in group coaching versus one-on-one coaching, the importance of networking, and why personal development goes hand in hand with entrepreneurship.

Whether you’re just starting out or wondering if you should take the leap into hiring a coach, this episode will give you an honest behind-the-scenes look at what it really costs to build a sustainable business.

💬 In This Episode, You'll Learn:

• Why building an online business costs both time and money (and which is harder to give).
• The very first investment I made that changed my path as a writer.
• How internships gave me priceless experience and industry connections.
• Why conferences and networking events remain some of my favorite ways to grow.
• The difference between group coaching and one-on-one coaching—and how to know which is best for you.
• Why personal development is just as important as business development.
• The statistics that reveal why fewer women entrepreneurs reach six figures and what that means for us as Latinas.
  
  

🔥 Key Takeaways:

• Every investment matters, even the ones that don’t show an immediate return.
• Personal development and business success are inseparable—you can’t have one without the other.
• Hiring a coach helps you avoid unnecessary mistakes and accelerates your growth.
• Entrepreneurship can feel lonely, but you don’t have to do it alone.

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.

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In this episode of Digital Marketing 101 for Latinas, Heidy De La Cruz breaks down exactly what kind of online business coach she is, who she works with, and how she helps Latinas start and grow their online businesses to create a life of freedom and break generational cycles.

Heidy walks listeners through the different coaching and learning options she offers — from private one-on-one coaching, to the Ultimate Branding Course (UBC) with her three-month free coaching bonus, to her $27 workbook for getting started right away.

She emphasizes the importance of action, accountability, and mindset in achieving business success, and explains why she uses an application process for one-on-one coaching to ensure the right fit. Heidy also highlights the flexibility in her programs to match your learning style and business goals, whether you want to launch a course, sell digital products, start a podcast, or grow a YouTube channel.

💬 In This Episode, You'll Learn:

• The different coaching packages and resources Heidi offers for Latina entrepreneurs
• Why she focuses on working with action-takers ready to break generational cycles
• How her coaching approach blends mindset work, goal-setting, and marketing strategy
• The benefits of choosing the right learning style for your business journey
• How to upgrade from one program to another as your business grows
  
  

🔥 Key Takeaways:

• Coaching is a partnership — you must be ready to take consistent action to see results.
• Mindset is as important as strategy — Heidy helps clients overcome limiting money and success beliefs.
• One size doesn’t fit all — choose the coaching or course format that works best for your learning style.
• Accountability matters — Heidy offers ongoing text support and check-ins for one-on-one clients.
• There’s a starting point for everyone — from a $27 workbook to complete private coaching.
  
  

📌 Resources Mentioned:

• 💻 Apply for One-on-One Coaching
• 💻 Join UBC + Get 3 Months of Free Coaching
• 📥 Download the $27 Online Business Starter Workbook
• 📧 Email Heidy with questions: [email protected]

Next episode: Heidy shares all the investments she’s made in coaching, courses, and digital products — and what she’s learned from each one.

✨ Connect with Heidy:

• Instagram: @coachingwithheidy
• Website: https://www.coachheidy.com/  
• Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.