Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz

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Starting my first podcast, The American Dream in the Eyes of Immigrants, has led to opportunities I didn’t know were possible. Like speaking engagements, internships on bigger podcasts, media features like magazines and blogs, and more! I share all of my experiences in hopes to inspire you to launch your own! The possibilities are endless! 

💬 In This Episode, You'll Learn:

• The opportunities podcasting can bring you!
• All you have to do is start! Podcasting is creating your own table!
• Leveraging podcasting for media exposure and speaking opportunities. 

🔥 Key Takeaways:

• If podcasting is in your heart, it’s there for a reason! 
• Taking the leap of faith always turns out better than you think it will. 
• Sometimes you have to do free work to gain experience and knowledge. 

📌 Resources Mentioned:

• The V.O.I.C.E Method Podcast Launch Course $197
• The V.O.I.C.E Method Podcast Launch Workbook $19.99
• 1:1 Podcast Launch Strategy with Heidy De La Cruz
• Apply for 1:1 - Online Business Coaching with Heidy De La Cruz
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

P.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

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Your podcast is an online business! Today, I share all the details of the parallels between podcasting and an online business. How to use your podcast as a lead generator, and what things podcasters get wrong, which hurts their chance to convert listeners into clients. 

💬 In This Episode, You'll Learn:

• Systems to implement
• Leveraging evergreen content
• How to position yourself as an expert in your niche.

🔥 Key Takeaways:

• Strategizing your podcast to generate leads and become an asset.
• Focus on creating an engaged audience versus download numbers. 
• Shifting your mindset from podcasting as a hobby to podcasting for business. 

📌 Resources Mentioned:

• The V.O.I.C.E Method Podcast Launch Course  $197
• The V.O.I.C.E Method Podcast Launch Workbook $19.99
• 1:1 Podcast Launch Strategy with Heidy De La Cruz
• Apply for 1:1 - Online Business Coaching with Heidy De La Cruz
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

P.S. Do you know what is actually holding you back from starting your podcast? Take the quiz and find out! 

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

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One of the things I underestimated at the beginning of my podcasting journey was how long it would take me to edit each episode. Today, I am talking to my newbies and giving you three editing tips to make the process go as smoothly as possible in the beginning. But remember, the more you edit it, the faster and better you’ll become. Just be patient with yourself at first!  

💬 In This Episode, You'll Learn:

• Why Podcast Editing Matters
• Streamline with templates and AI. 
• Effective time management with shownotes. 

🔥 Key Takeaways:

• Customize intros and outros for efficiency. 
• Utilize AI tools like ChatGPT and WhisperTranscribe 
• Allocate ample time for editing, often double the recording length. 

📌 Resources Mentioned:

• Podcast Starter Kit (Shownotes Template Inside)
• ChatGPT
• WhisperTranscribe (My affiliate link)
• Garage Band
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

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Today, I am sharing why your podcast needs an online home beyond Apple and Spotify to truly connect with your audience and build trust! And this is where your website comes in! 

💬 In This Episode, You'll Learn:

• Why a website is CRITICAL for your podcast.
• How to start a website for your podcast. 
• Why a website is an asset for your podcast. 

🔥 Key Takeaways:

• Establish a website to increase podcast discoverability through Google SEO. 
• Transform podcast episodes into evergreen blog posts that drive traffic. 
• Own your online real estate with a website!

📌 Resources Mentioned:

• Dedicated Tax Pro Firm
• Besties Boardroom event in Jacksonville, Florida
• Heidy’s digital product for starting and monetizing a blog $9.99
• Article on how to turn podcast episodes into blog posts
• Buzzsprout podcast hosting
• https://heidydelacruz.com/ 
• 📧 Email Heidy with questions: [email protected]
• Web designer: https://www.instagram.com/designmind.lex/ 

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan Mail

If I were to start my podcast today, what would I do? Hindsight is always 20/20 because I know more now than I did then. So, I am rewinding and sharing three things I would do differently if I were starting my podcast today! Here are the things I want you to do once you start your podcast. 

💬 In This Episode, You'll Learn:

• Celebrating Your Wins.
• The importance of creating an email list. 
• Why I became a podcast launch coach for Latinas! 

🔥 Key Takeaways:

• Overcome self-doubt with guided support and a cheerleader in your corner.
• Utilize podcasting as a global platform for storytelling, community building, and sharing diverse voices.
• Hire a podcast coach to guide your launch, refine your message, and avoid common mistakes.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Course $197
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan Mail

Let’s talk shownotes! What are podcast shownotes? What should be included in the shownotes of your podcast? Why you shouldn’t skip writing them? And what tools are there to help you write your shownotes? Today’s episode answers all these questions! 

💬 In This Episode, You'll Learn:

• Why shownotes are important 
• What to include in your shownotes 
• Tools that can help you write your shownotes. 

🔥 Key Takeaways:

• Optimize show notes with keywords for better podcast SEO.
• Include episode numbers for easy referencing in future episodes.
• Utilize AI tools like ChatGPT and Whisper Transcribe for efficient note creation.

📌 Resources Mentioned:

• 💻 Episode 14 (Podcast SEO)
• 💻 How to Write Your Shownotes Blog Post
• 💻 Whisper Transcribe Affiliate Link
• 💻 The V.O.I.C.E. Method Podcast Course $197
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

***Needing a Tax Preparer for the 2026 Season? Send me a message at [email protected] 

Send us Fan Mail

Let’s get real - what is the actual cost of running a podcast? Today, I am breaking down all the investments I’ve made for my podcasts so you can get an idea of what it truly costs! Additionally, I share free versions of software and equipment that you can use to start your podcast without incurring any costs. You actually already have the tools needed to start recording!! 

💬 In This Episode, You'll Learn:

• Actual investments in starting a podcast
• Free software to edit your podcast
• Equipment needed to start recording your podcast

🔥 Key Takeaways:

• Long-term podcasting should include strategic investments to align with business goals.
• Start your podcast with zero investment using your phone or laptop and free editing software.
• Budget for editing software or outsource editing if needed.

📌 Resources Mentioned:

• 💻 Episode 6 (Start a blog & learn SEO)
• 💻 Episode 9 (Email List)
• 💻 Episode 12 (Podcast Hosting)
• 💻 BuzzSprout Referal Link
• 💻 1:1 Podcast Launch Coaching
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan Mail

Learn how to grow your podcast with Podcast SEO! Today, I discuss how to leverage podcast SEO to expand your audience and grow your show. Learn where to optimize your podcast —from episode titles to show notes —to ensure your content is discoverable by your target listeners. This episode provides actionable strategies to improve your podcast’s ranking on major listening platforms.

💬 In This Episode, You'll Learn:

• What is podcast SEO
• How Podcast SEO grows your podcast
• Where to optimize your show for discoverability

🔥 Key Takeaways:

• Making sure keywords are in the right place
• Ensure your podcast’s main title includes at least one strategic keyword.
• Repurpose podcast content into social media clips with keywords in captions and hashtags.

📌 Resources Mentioned:

• 💻 Podcast SEO Audit $97
• 💻 Podcast SEO Freebie
• 💻 SEO Blog Post Workbook $9.99
• 💻 Capitalize My Title
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan Mail

This week, let’s talk - Podcast Cycle! What is the podcast cycle? The podcast cycle is the process behind every podcast episode. I am breaking down the complete podcast cycle, providing a realistic roadmap for creating, producing, and distributing successful podcast episodes.

💬 In This Episode, You'll Learn:

• What is the podcast cycle
• What it takes to produce a podcast episode
• Which part of the podcast cycle can you outsource

🔥 Key Takeaways:

• Research and support your content with credible sources to build listener trust.
• Plan and outline episodes to maintain focus and deliver relevant content.
• Edit podcast episodes for clear, engaging audio, outsourcing if necessary.
• Create compelling graphics and detailed show notes to enhance episode visibility.
• Schedule and market your episodes effectively to reach a wider audience.

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 Podcast Starter Kit 
• 💻 Podcast Blogs
• 💻 Free Weekly Podcast Coaching
• 💻 30 Ways to Market Your Podcast
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.

Send us Fan Mail

This week, I am diving deeper into week three of The V.O.I.C.E. Method, or the Implement step, where you will choose a podcasting hosting site. But what is a podcast hosting site? How many are out there? What does a podcast hosting site do? Well, these are all questions I answer in today’s episode! Lastly, I share my experience using a few of them with clients and my own podcasts. 

💬 In This Episode, You'll Learn:

• What is a podcast hosting site
• Which one should you choose
• What is an RSS feed
• What are the pros and cons of each podcast hosting site

🔥 Key Takeaways:

• Understand the difference between a podcast hosting site and listening platforms. 
• How an RSS feed works 
• Research each podcast hosting site for its features, like pricing and analytics.
• Align your choice of hosting sites with your podcast vision and goals 

📌 Resources Mentioned:

• 💻 1:1 Podcast Launch Coaching
• 💻 The V.O.I.C.E. Method Podcast Launch Course $197
• 💻 The V.O.I.C.E. Method Podcast Launch Workbook $19.99
• 💻 BuzzSprout Referral Link 
• 📧 Email Heidy with questions: [email protected]

✨ Connect with Heidy:

• Instagram: @coachingwithheidy 
• Website: https://www.coachheidy.com/  
• Sign up for the podcast Newsletter

🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina ready to start her own podcast.