Over the past two years, Bri White, a RE/MAX agent in Southeast Florida has seen 95% of her business come in directly through social media. What began as an attempt to maximize a low budget quickly became the keystone to Bri’s success, and she wants other agents to learn how to effectively use social media to their advantage as well.

When it comes to Facebook, the more you post, the more likely your followers are to see your posts. If your posts have energy, attitude, and authenticity, those posts could garner higher levels of engagement, causing them to continue circulating in people’s feeds for several days. Another thing that Bri has noticed is Facebook’s emphasis on Groups, and the ability to find your “tribe” or community to build connections and show your personality. Bri’s final pieces of advice for Facebook are: make sure that your profession has public visibility on your personal page and make all posts related to your business visible to the public, even when you are posting from your personal page.

On Instagram, Bri emphasizes the importance of authenticity and consistency. If you have a handful of pages that post appealing content, learn from them and try to apply some of their ideas or concepts to your own posts or stories. Bri has found that Instagram is a good way to connect with local businesses, and some local businesses are using Instagram’s Direct Messages as a way to connect with potential clients just like they would on LinkedIn.

Links:

Website: https://www.breezetokeys.com/

Personal Facebook: https://www.facebook.com/BreezeToKeys

Business Facebook: https://www.facebook.com/BriWhiteRealtor/

Instagram: https://www.instagram.com/BreezeToKeys/

Pixaloop: https://apps.apple.com/al/app/enlight-pixaloop-move-photos/id1381206010

Cinemagraph: https://flixel.com/products/ios/cinemagraph-pro/

“The Slight Edge”: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463 

“Compound Effect”: https://www.amazon.com/Compound-Effect-Darren-Hardy/dp/159315724X