The Business Communicators

Digital Media and Dance Music: How Feather is Building a Brand


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For emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.

Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on:

  • how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his own
  • the creative process behind his debut EP, Becoming
  • why it’s critical to build a team of trusted advisors to sharpen your craft
  • how collaboration is changing the game for emerging artists inside the music industry

Editor’s Note: Special thanks to Kyle for allowing our podcast to use his track, Smoke, for this episode. Listen to Feather’s EP, Becoming, on Spotify.

Connect with The Business Communicators on FacebookTwitterInstagramYouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven’t done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to [email protected] or text “podcast” to (713) 360-0133.

IABC Houston Sponsors

  • Diamond Partner: Pierpont Communications
  • Chapter Partner: Mykrantz & Co

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The Business CommunicatorsBy Austin Staton, Hattie Horn, Thomas Baen, Kim Davis

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