The pandemic has heightened the need for businesses to move toward digital. As such, the already crowded space has become even more competitive. So what does it take for businesses to stand out, especially new ones that just transitioned online? In this episode, Margaret Graziano invites a guest who has been helping businesses across different industries with social media. Katie Keller Geer, the co-founder of KK Social, joins us to impart her years of experience with digital media, explaining why it is important and how to craft our online presence. What is a social brand? How do we create social credibility? How do we begin? Katie answers these questions along with the three steps she took to create her brand, deal with online bashing, and more! So tune into this conversation to not miss out!