You planned a beautiful event. The logistics were solid, the volunteers showed up, everything ran smoothly. And the room still wasn't as full as you hoped.
That's a promotion problem. And it's a fixable one.
In this episode I'm breaking down why so many church events — community dinners, VBS kickoffs, spring concerts, outreach gatherings — end up reaching the same familiar faces instead of the new ones you were hoping for. We'll cover the most common promotion mistakes churches make, how to write event copy that actually feels like an invitation, and how to think about your audiences in concentric circles so you're building toward your outer community, not just communicating with the people already in the room.
I'll also walk you through a practical promotion timeline you can follow without burning out, a channel-by-channel breakdown that includes your website, email, social media, and your Google Business profile, and the one post-event move that almost every church skips — and really shouldn't.
Plus I'll tell you about Event Ease, my event promotion guide and plan generator for churches, and how it takes everything I teach in this episode and turns it into a custom, ready-to-follow plan for your specific event.
You can get it here: https://www.studiokons.com/eventease
If you've got events coming up this spring and you want more people to actually show up, this one's for you.