Digital Monk Podcast

In this episode, Miranda explains how the cross over from marketing to sales can sometimes get a little confusing. 

Making sure your sales team isn't actually the marketing team can be key in the success of your business. 
We discuss getting a great website that can educate your target demo and reduce pressure from your sales team as well as how targeting will set up your potential buyer for a smooth sale. 

For more information please visit www.digitalmonkmarketing.com 

or email [email protected] with any questions. 

In this episode we are joined by Chloe Purcell, Digital Monk's in house graphic designer. 

Chloe shares about how to find the right designer, as well as many tips that will help the process run smoothly while getting the most value for your investment and not run over budget. 

Chloe also explains the best paths of communication to be able to truly see your design ideas brought to life quickly and cost effectively. 

If you are looking to work with a designer, be sure to reach out to our team by emailing [email protected] to discuss your design requirements and goals. 

YouTube has over 2 billion users and is a great platform for targeted marketing campaigns. 

In this episode we discuss why you should be using youtube not just as a platform to host your ads but to host content that promotes your business too. 

Please contact [email protected] with any questions or for help creating a YouTube marketing campaign for your business. 

In this episode John explains all about how Google Ads and AdWords work, and how to get the best return on investment when it comes to advertising online. 

We look at identifying your advertising goals, tracking configuration, ad copy, ad formats and much more that will give you insights and confidence to start running ads for your business. As always our digital marketing specialists are here to help you.

Visit www.digitalmonkmarketing.com for more. 

one of the biggest ways to boost your business and retain clients is by maintaining a fantastic customer experience. 

Customers are far likely to remain loyal and continue to buy from you if the experience is positive. They are also more likely to give you great reviews and market your business for free with word of mouth testimonials and recommendations. 

In this episode we look at the many ways to provide a great customer experience and how this can help you grow your business with little to no budget. 

In this episode we talk about the various ways you can create great content while sticking to your budget.

For more information, visit www.digitalmonkmarketing.com 

In this episode we talk about what is at the heart of creating great online content for your brand. 

From deciding which platforms suit you and your followers to knowing when to partner with an agency to help you manage your growth online. 

Visit www.digitalmonkmarketing.com for more information

In this episode we talk about all the different elements that a digital marketing agency can help with. 
Whether you are a small business, managing everything yourself or a larger company looking to grow.

Digital Monk Marketing is here to help you reach your advertising goals and help you reach and retain more clients. 

Visit the website to learn more. 

www.digitalmonkmarketing.com

In this episode, Monica talks about the lates updates from Apple and how they improve the privacy of individuals, they are also drastically affecting marketing strategies for business. 

We talk about the new iOS 14 update that will require users to opt in for tracking and data capture within certain apps, specifically FB right now, and how this will affect marketing results.

Visit www.digitalmonkmarketing.com for more information on how to manage your marketing. 

You have to market if you want your company to grow and the person who holds the purse strings in your company must understand this if you are going to succeed. Even if the person making the financial and marketing decisions is the same person, probably YOU (the entrepreneur), it’s critical that you have the right perception.

Across all organizations big and small, we need a mindset shift to recognize that marketing is not just a line on your expense sheet. It’s a necessity to grow your business, especially in the digital age where everything happens online and traditional tactics rarely work anymore.

Gone are the days when you could rely on direct referrals and word of mouth. These things now happen through SEO and your GMB, which means your digital presence needs to be solid and that takes time and money. You need to meet your customers where they are and that’s online. How can you possibly do this without marketing?

The answer is you can’t! You need people who understand this stuff and you need tools and resources to make it happen. 

Marketing spend should never be decided based on a “budget” that is determined by anything other than your sales and growth goals. If you are expecting a certain amount of revenue to come in, you have to invest appropriately in what you put out to attract that revenue.

Some things to consider:

1. What are your sales and growth goals?
2. What does it take to get there?
3. What does it cost to make that happen?
4. Are these numbers realistic?

When considering the cost to bring in a new customer or sale, don’t forget that they will continue to bring revenue and value to your business if they are properly serviced and marketed to. So while it may cost a lot upfront to bring in a new client or upsell to them, what is the long term value of the customer? Their reviews and referrals? Etc

On this note, don’t forget how important it is to continue marketing to customers once you have them. I’ve worked with numerous companies who truly missed the mark on this one. A customer who is already with you should be invested in, supported and properly remarketed to so you can maximize their experience and the value they bring to your company. The ROI can be huge, but you have to be willing to invest in it. 

The key to ensuring the company grows without wasting money is ROI. “If it works, I will invest in it” is something I’ve heard numerous times, but quite often the investment has to happen first. You want to make calculated decisions based on as much data as you have available to you, but then you just have to try things and continue to measure your ROI and tighten your focus as you figure out what works best for you. 

To create lasting marketing success, your business needs dollars and people focused on consistently measuring your results and refine what you are doing as things change and your customers have new wants and needs. This isn’t nice to have, it’s crucial to the success of your business.