Google's latest core update quietly reshuffled the search results for thousands of businesses. 

In this episode, Ben and Jodi, Directors of Digital Nomads, discuss what actually happened, who won, who lost, and why your first-hand industry experience is now one of your most powerful SEO assets.

What we cover:

 - What information gain is and why Google is now actively rewarding it 

- Why recycled AI content is one of the biggest SEO mistakes businesses are making right now 

- How major directories lost up to 75% of their "near me" terms in the first 48 hours  

- The human nuance that AI simply can't replicate and how to use it 

- Why Reddit is surging in search results and what that tells us about where Google is heading 

- The one thing that wins every single core update, without fail

Chapters: 

00:00 What was the Google Core Update? 

01:30 Information gain - what it is and why it matters 

03:30 The problem with using AI to write your content 

05:00 Your experience is your competitive edge, and how to use it 

07:00 Directories got hammered, and small businesses won 

09:30 Consistent, real content wins every time 

10:30 Reddit is surging, here's why

#googlecoreupdate #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency

In this episode, Ben and Jodi, directors of Digital Nomads, discuss client churn with full transparency, why it happens, what it actually costs you, how to handle it well, and why how you end a relationship matters just as much as how you start one.

From communication breakdowns and cultural mismatches to knowing when not to take on a client in the first place, this is one of those conversations that agency owners, freelancers, and service businesses rarely have out loud but absolutely should.

What they cover:

- The real reasons clients leave (it's usually not what you think)

- Why communication breakdowns cause more churn than poor results

- The power of a genuine apology, and how most businesses get it wrong

- When to trust your gut and turn down a client before they become a problem

- How to use churn as a lesson, not a failure

- Building systems and consistency to reduce churn at scale

Chapters:

00:00 Let's talk about churn

01:00 Why clients actually leave

03:00 Communication is almost always the problem

04:30 Cultural fit, from both directions

06:00 When you can't do anything right, no matter what

07:30 Trust your gut before you take them on

10:30 Churn is a percentage, the bigger you get, the more you'll see it

12:00 Every churn needs a lesson and a solution

13:30 Building systems to fix the root cause

15:00 Consistency is wildly underrated

18:00 How culture and frameworks change as you scale

22:00 You can do everything right and still lose clients

#clientchurn #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency

AI search isn't coming, it's already here. ChatGPT, Google AI Overviews, Grok, Perplexity, these platforms are now answering your customers' questions before they ever click a link. And if your business isn't being cited, someone else's is. 

In this episode, Ben and Jodi discuss what AI SEO means, why you don't accidentally appear in these results, and what an intentional strategy looks like.

What we cover: 

- What AI SEO is and why it's not the same as traditional SEO 

- The zero click problem and why ranking in AI overviews still matters even without the click 

- How Google AI Overviews are pushing organic results further down the page 

- Why directories, awards and citations are becoming more powerful than ever 

- The difference between GEO, AEO, local SEO and traditional SEO, and whether it matters 

- What to look for in an agency that genuinely understands AI search

Chapters: 

00:00 Why we're talking about AI SEO 

01:00 What AI SEO actually is - ChatGPT, Grok, Perplexity, AI Overviews 

02:30 The zero click explained 

04:00 Brand recognition through AI citations 

05:30 How traditional SEO rankings are changing 

08:00 Content structure and E-E-A-T 

12:00 Local SEO and AI - what's different 

16:00 Directories, awards and citations 

20:00 Intentionality, the one word that sums it up 

23:00 How to approach AI SEO with your agency

#ai #seo #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency

Most business owners are doing their own marketing and wondering why it's not working. The website's live, the blogs are going out, the social media's ticking along, but the phone isn't ringing. 

In this episode, Ben and Jodi, Directors of Digital Nomads, talk through the real difference between doing your marketing and doing it well, why resource and expertise aren't the same thing, and how to figure out which path makes sense for your business right now.

What they cover: 

– The 3 factors that decide whether you should self-manage or use an agency 

– Why a DIY website and a strategically built website are worlds apart 

– The hidden cost most business owners never factor in, their own time 

– What to look for when vetting a marketing agency 

– When an agency should act as an extension of your team, not a replacement for it

#inhousemarketing #marketingstrategy #marketingagency #digitalmarketing #digitalnomadshq #insidetheagency

Search volumes are down 70-80% in some industries. Conversion rates have halved on top of that. Leads collapsing 10-20x. And most businesses are reacting by pulling their marketing spend, which is exactly the wrong move.In this episode, Ben and Jodi talk through what we're seeing across hundreds of Australian businesses right now: why the downturn is hitting harder than most people realise, why bailing out of marketing feels logical but costs you market share you can't easily claw back, and why the agency you work with matters more in a bad market than a good one.What we cover:– The two types of businesses coming to us right now– Why your competitors pulling spend is actually good news (if you stay in)– The mindset shift from ROI-first to investment-first during a downturn– When "blame the economy" is fair — and when it's a cop-out from a lazy agency– Which industries are holding up and which ones aren't– Why we're still in a growth phase while a lot of agencies are going backwards—DNHQ is an AI-led digital agency based on the Sunshine Coast, combining proprietary intelligence with expert strategy for businesses across Australia.digitalnomadshq.com.au#digitalmarketing #smallbusinessaustralia #marketingstrategy #googleads #seo #digitalnomadshq #insidetheagency

What does AI actually cost a business? 

Not just the $20/month subscription, but the real costs. API usage, server hosting, databases, and the hidden expenses that catch most people off guard.

In this episode, Jodi and Ben break down the true cost of using AI tools like Claude, OpenAI, and other platforms to build software, automate workflows, and scale operations. After spending $4,000 to $5,000 in just two months building their own proprietary AI system, they've learned firsthand what it takes and what most people don't realise before they start.

Ben & Jodi cover: 

• Why the cost of AI matters right now
• The $200/month plan trap: when subscriptions aren't enough 
• API costs explained: how usage adds up fast  
• How to plan an AI project properly (roadmaps over randomness) 
• Problem solvers vs. solution architects 
• Why learning to prompt matters more than learning to code 
• Setting usage limits and rolling AI out safely across a team 
• Why AI pricing will keep changing (and what to watch for) 

What does it cost your business to NOT use AI? That might be the bigger question.

#aiforbusiness #costofai #digitalmarketing #digitalnomadshq #insidetheagency

Join DNHQ Directors, Jodi and Ben, as they give a cheeky peek behind the curtain about the goals for the agency in 2026. 

Sometimes warm and fuzzy, other times they could use a divorce lawyer... They explain the role of the wider team in their goal setting (sticklers for collaboration!), what they learned from last year’s “Bigger, Bolder, Braver” focus, and why this year’s word is... NOPE - you'll have to watch it to find out 😉

Our word for the year applies to everything about how one shows up - how to communicate, how to handle hard conversations, how to lead yourself, and the culture you build within your team and your clients.

 If you’re building a business or leading a team, you’ll probably nod along to this one.

#2026goals #leadership #agencyculture #digitalmarketing #digitalnomadshq #insidetheagency

Listen in as Digital Nomads HQ directors Jodi and Ben unpack Google’s latest core update and reveal what it means for businesses aiming to thrive in 2026 🔍

Learn why authentic, human-first SEO strategies now outperform quick fixes, shortcuts, and AI-only approaches, and why real brand credibility and user engagement are more important than ever ✅

Jodi and Ben explore how experience, expertise, and trustworthiness (E-A-T), combined with clean UX, engaging content, and thoughtful site strategy, can help your business rank higher, attract the right audience, and build lasting authority online 📈

Check out the full blog post Ben references in this episode 👉 here.

Understand why SEO success isn’t just about keywords or algorithms - it’s about delivering real value, creating interactive and insightful experiences, and cultivating trust with your audience 🤝

Businesses that commit to authentic, high-quality content and long-term strategy will see sustainable growth in a competitive, algorithm-driven industry 🌱

#googlecoreupdate #digitalmarketing #insidetheagency #digitalnomadshq

Join Digital Nomads HQ’s Directors, Jodi and Ben, as they explore the rise of authentic, human-first content and its impact on businesses heading into 2026 📈

Discover why AI-generated content alone is no longer enough, how audiences and algorithms can spot low-effort material, and why embracing your real, authentic self is now the key to standing out 🌟

Jodi and Ben explain how first-party data, unique insights, and genuine experience are essential for building trust and credibility online and offline. They share why dedicating time and effort to authenticity consistently outperforms shortcuts, automated solutions, and AI-only strategies 🤖

Understand why the future of marketing isn’t just about speed or automation alone, but also creating real human connections, maintaining consistency, and cultivating a personal or business brand people genuinely trust 🤝

Those prioritising authenticity and taking the time to curate their brand or personal voice with care, will thrive in an increasingly automated world 🌱

#authenticcontent #insidetheagency #digitalmarketing #digitalnomadshq

Step inside a candid Digital Agency Year in Review as Jodi (Founding Director) and Ben (Managing Director) reflect on a year of rapid growth, hard lessons, and big wins inside the agency 🎉

They unpack what it really takes to scale a digital agency in a tough economic climate - from expanding the team and moving offices to implementing AI, systems, and frameworks, all while keeping client satisfaction and outcomes at the centre of every decision 🎯

Jodi and Ben break down the realities of scaling fast, how they approach challenges without calling them “mistakes,” and why frameworks, feedback, and constant refinement became the backbone of their success 📈

They also explore the broader economic pressures facing businesses, why marketing performance must be measured in percentages, not just numbers, and how agencies can continue to grow without sacrificing standards 🌟

Hear firsthand how setting the right goals, fostering a strong team, and embracing continuous improvement can turn challenges into opportunities for growth 🌱

#businessgrowth #insidetheagency #digitalmarketing #digitalnomadshq