Thad Kousser, Professor and Chair of political science at the University of California San Diego, is one of the authors of the just-released survey "Looking Ahead to November: How Will Reproductive Rights, Crime Rates and Top Two Dynamics Shape California's General Election. Thad is also the Co-Director of the Yankelovich Center for Social Science Research at UC San Diego, which conducted this survey that included nearly 3,000 Californians.

We talk about:

• Apathetic and disengaged voters
• Which voters are most likely to be persuaded to vote
• Most effective tactics to get voters to change their opinions about issues and intent to vote
• Differences between concerns of Democratic, Republican, and Independent voters
• Call to action to campaigns and organizations to increase their registration and mobilization efforts

@ThadKousser #UCSD #CaliforniaVoters #Midterms2022 #VoterApathy #GOTV #VoterTurnout

Looking Ahead to November Survey Results

Yankelovich Center for Social Science Research

Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term election.

We talk about:

• The lingering impact of COVID on field operations and media planning
• The Los Angeles Mayor's race and what to expect in the general election campaign
• The growing interest in targeted advertising on podcasts
• Locations where ad inventory will be constrained for the general election in November 2022 due to high demand

@SXMMediaGroup #PoliticalAdvertising #PoliticalAds #PodcastAdvertising #Election2022 #Primaries2022

SXMMedia.com/ad-solutions

Noah Budnick, Executive Director, Together for Safer Roads is focused on bringing research and business expertise to the public sector to solve the complex problem of eliminating preventable traffic deaths.

We talk about:

• Why elected officials and government entities need to step up efforts to reduce preventable traffic fatalities
• The increase in the number of vulnerable people and kinds of vehicles using roads
• Is averting preventable road deaths a partisan issue?
• Use of AI and local insights to shed light on solutions to avoid traffic crashes
• Fleet safety and the strong demand for direct-vision vehicles and retrofitting vehicles with blind-zones

@TSRCoalition #RoadSafety #TrafficFatalities #PreventingTrafficFatalities #TrafficDeaths

TogetherForSaferRoads.org

Eric Wilson is the Managing Partner of Startup Caucus, an investment fund and incubator for Republican campaign technology.  Eric is also the host of the podcast The Business of Politics, a complementary podcast to this one. 

Eric and I talk about:

• Most popular topics on his podcast for this dedicated audience that is looking for answers and insights
• New opportunities for investment in technology with specific party-affiliated solutions
• Which entrepreneurs are most likely to understand the opportunities for technology solutions to address political campaign needs
• The differences between Republican and Democratic campaigns and how they are applying technology 
• Where Web3 is currently being used in campaigns and possible applications

@EricWilson #RepublicanCampaigns #Fundraising #PoliticalTechnology #Blockchain #Web3

StartupCaucus.com

Josh Justice is the President of Peerly, extending the capabilities of peer-to-peer texting and the effectiveness of campaign video messages sent to mobile devices. Josh points out the rapid growth of MMS technology and how it is being deployed to engage in two-way conversations directly with voters in real-time.

We talk about:

• The capabilities of the Peerly TruHD Video texting
• How text is changing political campaigns
• Disrupting the media distribution model for reaching voters
• Driving down costs of getting messages directly to a voter with conversion tracking
• Expectations of voters and advantages of sending and replying to campaign messages using text

@PeerlyInc #P2PTexting #PeertoPeerTexting #PolitcalTech #PoliticalMessaging #PoliticalTools #VoterEngagment

Peerly.com

Richard Greene, ¨The Civics Dean¨ is a political communication strategist, civics educator, attorney, and author. Richard sees opportunities and challenges in midterm elections which stimulated him to write the book WTF are The Midterms, and he has new concerns as we kick off the 2022 midterm season.

We talk about:

• the changing nature of public service
• need to micro-target messages, particularly to younger people, to encourage them to vote
• turning out single-issue voters using micro-engagement billification giving them specific reasons to vote
• need to teach civics literacy
• who doesn't vote in mid-terms and why not

@TheCivicsDean #Midterms #Civics #GOTV #PoliticalAds

WTFAreTheMidterms.com

RichardGreene.org

Recent post on Medium

Deepak Puri is the Co-Founder and CEO of San Francisco-based The Democracy Labs and an enthusiastic investigator of threats and challenges to our political process.  He is also a fan of data and visualization technology that produces compelling maps and supports tracking relationships and connections, and keeping track of the sources of campaign donations.  We talk about:

• Activities in Florida that disenfranchise voters
• What gerrymandering really means for minority voters
• The growing cast of characters and relationships in the January 6 insurrection investigation
• The sources of disinformation and the role of traditional and social media
• Connecting the dots of donors and campaigns to see the reach of influence using the relationship map app  Kumu.io

@TheDemLabs #VoterSuppression #Gerrymandering #FLPolitics #Fundraising #Election2022

TheDemLabs.org

Seth David Radwell is the author of the Amazon bestselling book, American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation. He discusses his experience as a marketing executive and student of public policy and what concerns him about the strength of our democracy.  He shares insights from his research around fighting unreason with reason with a historical view back to the Enlightenment and how those earlier divisions in our history are still part of the US political landscape.

We talk about:

• The conflicting views of the Moderates and the Radicals during Enlightenment that are still influencing the discussions and laws regarding the role of government and the rights of citizens
• What role do private-sector business leaders have in helping heal the American Schism and how should they decide which public policy issues to confront? How risky is it for them to stay silent?
• The counter-Enlightenment and the age of Trumpism
• How technology and digital media has changed the power of the government
•  Whether highly partisan elected officials accurately represent the values of their constituents
• The impact of the pandemic and war in Ukraine on partisanship in the US
• What can be done to bring the reasonable exchange of ideas back to political discourse and how we talk to each other

#SethDavidRadwell #AmericanSchism #FUWR #FightingUnreasonWithReason

FUWR.org

AmericanSchismBook.com

Michael D. Cohen Ph.D. is the CEO of the Cohen Research Group, a political, public affairs and corporate research firm    He is also the author of the book Modern Political Campaigns: How Professionalism, Technology and Speed Have Revolutionized Elections.  Based on his own experience as a Republican party and campaign advisor, pollster, teacher, and researcher, this book connects many of the campaign and advocacy activities that are changing as a result of the move to a digital campaign environment.

We talk about:

• The broad audience for a book about political campaigns
• Transitioning from a traditional campaign to a digital approach for political and advocacy activities
• Value of data-driven targeting to efficiently find voters
• Building coalitions and tools that are driving GOTV
• Electronic campaigning and fundraising in the age of COVID-19
• How the Congress in your Pocket app is being deployed to enable voters to reach out directly to their members of Congress about Ukraine

@MichaelCohen @MPCampaigns @CiyP #PoliticalCampaigns #DigitalPolitics #Fundraising #COVID #GOTV #ElectronicCampaigning #StandWithUkraine

michaelcohen.us

Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape.  We talk about:

• Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote
• Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption
• Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets
• Using an omnichannel connected approach to address the changing media consumption habits of voters
• Opportunities for political campaigns to think about which media format is best suited for each message
• Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options

@WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic

WeAreMiQ.com

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