Digital PR Explained

In this episode, Matt Prince, founder of For You Path, shares how his personal experience with mentorship inspired him to create a free resource connecting young professionals in PR, communications, and marketing with mentors, tools, and opportunities. Matt discusses the importance of mentorship in shaping the next generation of industry leaders.

PR reporting has long been stuck on outdated metrics like unique visitors per month (UVPM), but as digital PR evolves, so should the way we measure success. In this episode of Digital PR Explained, host Britt Klontz sits down with Michelle Songy, CEO and Founder of Press Hook, to discuss why it’s time to rethink PR metrics. Michelle shares why UVPM alone isn’t enough, how brands can track meaningful ROI from PR hits, and what the future of PR measurement looks like in the age of AI and search-driven media. From Google rankings to ChatGPT citations, this conversation is packed with actionable insights for PR professionals looking to prove impact beyond vanity metrics.

Getting booked on a podcast is just the beginning. What you do next determines the impact. In this episode, publicity strategist Beth Nydick shares how to turn podcast appearances into business opportunities. She talks about common media myths, practical follow-up strategies, and ways to engage the right audience. Whether you're an entrepreneur, PR professional, or thought leader, this episode offers useful advice on making the most of your media appearances.

In this episode, Matt Prince, head of PR at Taco Bell, takes us behind the scenes of the brand’s most innovative campaigns, including the "The Cantinas" retirement community and the Live Más Live event. Learn how Taco Bell leverages consumer insights, bold creativity, and a touch of humor to connect with customers and maintain its status as a cultural icon.

Award-winning travel writer, columnist, and TEDx speaker Sucheta Rawal shares how Substack has become a powerful tool for PR professionals to connect with journalists. We break down the details of a standout pitch Sucheta received, including what made it compelling, from personalization to thoughtful follow-ups, and how it led to a feature story. Tune in to learn actionable tips on crafting pitches that resonate and how to leverage Substack to build stronger media relationships.

In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world and local tourism can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building using a standout campaign from Hattiesburg, Mississippi, as a case study.

This episode explores why niche publications are often more effective than big-name outlets. Host Britt Klontz chats with Jennifer Ringler, founder and CEO of ReadHealthy Communications, about connecting with the right audience through targeted media. Jennifer shares tips for identifying niche publications, creating compelling pitches, and setting realistic client expectations. She also includes a case study featuring a biobank client who leveraged industry insights to build trust and credibility.

In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Technology at Chain Store Age, shares his expert advice on crafting pitches that stand out for exclusive Q&A interviews. Dan shares the key elements of a successful pitch, common mistakes to avoid, and emerging retail tech trends to keep on your radar.

Freelance journalist Cassandra Brooklyn joins Digital PR Explained to discuss how she selects products for her articles and what PR pros need to know about pitching. From affiliate links to product showcases, Cassandra shares tips for building better relationships with writers and getting your pitches noticed. Featuring insights from her work for Forbes, CNN, and Travel + Leisure.

In this episode of Digital PR Explained, Britt sits down with Laura Dunn, Senior Manager of Strategic Communications at Embrace Pet Insurance, to uncover how brands can repurpose influencer content. Laura shares creative ways to turn influencer partnerships into media pitches, case studies, and more. This episode contains actionable advice to help you amplify your campaigns and boost collaboration across teams.