In this episode of Digital PR Explained, Britt Klontz sits down with Marlon LeWinter, the PR mastermind behind the American Cornhole League’s impressive media coverage in outlets like the New York Times, Associated Press, Forbes, and CBS This Morning. Marlon shares his journey of transforming the perception of cornhole from a backyard game to a professional sport by humanizing its players and their stories. Learn the art of building meaningful relationships with journalists, the importance of local storytelling, and the strategic approach to securing high-profile media placements.