In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR.

Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry.

Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building.

⏰ Time Stamps

00:00 Intro

00:48 Differences Between UK and US Digital PR

02:23 Challenges and Opportunities in US Digital PR

05:07 Creative Storytelling in PR

10:43 Learning from the US Market

13:08 Adapting to SEO Changes and AI

14:51 Collaborative Campaign Strategies

18:20 Journalism Trends and PR Myths

20:34 The Importance of Melody in Storytelling

21:06 Identifying a Good Story

21:55 Effective Strategies in the US Market

24:02 Regional and Local Outreach Tactics

26:04 Balancing National and Local SEO

31:16 The Role of Expert Commentary

33:41 The Influence of TikTok and Short-Form Content

35:23 Emerging Platforms and Future Trends

36:53 Final Thoughts and Closing Remarks🤝 Our website: ⁠⁠⁠https://www.buzzstream.com⁠⁠ ⁠🌎 Follow us on X / ⁠@buzzstream⁠✉️ Subscribe to the newsletter: ⁠⁠https://www.buzzstream.com/newsletter/⁠